Commercial Ads Service Offered At RTA’s Customer Center In Barsha

Customer Service Centers Dep’t of Roads and Transport Authority (RTA) in Dubai made a new addition to the galaxy of services offered at RTA Customer Service Centers. The new service offered through Al Barsha Customer Service Center is Commercial Advertising; the provision of which was previously restricted to the Main Customer Service Center neighbouring RTA Head Office at Umm Ramool.

Dr. Aysha Al Busmait, Director of Customer Service Centers, said: “The new service adds to the portfolio of services rendered by RTA subsidiary customer service centers, the number of which has now topped 65 centers. The bunch of services offered include renewal of driving licenses, renewal of vehicle licensing, selling of seasonal cards, selling of bus cards, selling of Salik Cards and selling of marine transport cards among others.

“Provision of Commercial Ads Services through Al Barsha Customer Service Center broadens the scope of a service that used to be offered only through the Main Center, and demonstrates the intention of the Dep’t to deliver its services to the public at the nearest points to their homes and workplaces, thus rendering them accessible to all customers. This prompted RTA to open subsidiary centers at shopping centers which are visited by people for multiple ends, so it becomes easy for them to process their RTA transactions such as driving license renewal.

Delivering the new service at Al Barsha will facilitate the processing of such processes for Dubai residents who previously used to visit the main Customer Service Center at Deira to receive commercial ads services.

“RTA is keen to open Customer Service Centers at prime locations in the commercial centers to make them easily accessible to the public. The Dep’t carefully selects Customer Service Centers in locations that make them visible and accessible by the budget without having the inconvenience of inquiring after their detailed locations.

The Dep’t plan envisages introduction of all-inclusive employee at all subsidiary customer service center on equal footing with the Main Customer Service Center and several affiliated Customer Service Centers. This is particularly relevant as the new procedure proved efficient in saving time and effort and enhancing the skills and competencies of employees.