Dubai Retail Lines Up Calendar Of ’Beat The Heat’ Events At The Walk @ JBR To Mark Dubai Summer Surprises
June 26, 2009 by Editor
Filed under Dubai News
The Walk, a pioneering beachfront shopping avenue managed and developed by Dubai Retail, a subsidiary of Dubai Properties Group (DPG), today announced it has lined up a calendar of family-oriented activities and events at the Jumeirah Beach Residence (JBR) to mark Dubai Summer Surprise (DSS), the annual retail and entertainment extravaganza that attracts visitors from around the world to the emirate.
Scheduled to be held until 14 August, the ‘Beat the Heat’ events will bring Dubai Summer Surprises to the beaches of Dubai for the first time.
The beachfront retail avenue stretching over 1.7km at Jumeirah Beach Residence will host a multitude of entertaining events including water sports, football, volleyball fields, a floating island, inflatable slides, inflatable games and spa area. The area between the Hilton and Sheraton Hotel, opposite the main JBR parking lot at the heart of the beachside development will serve as the venue for the activities during the DSS extravaganza.
Haiyan Mujarkech, CEO of Dubai Retail said: “The Walk at JBR is an ideal venue to host family-oriented beachfront activities to mark DSS following the significant turnout earlier for Dubai Shopping Festival, the spectacular annual retail extravaganza. Offering attractive views of the Arabian Gulf, a great selection of shopping and dining options, The Walk will deliver an enhancing leisure experience.
“As a key industry player, Dubai Retail is keen to bring popular events such as Covent Garden Dubai, DSF, DSS, to The Walk, complementing its role as a destination that serves tourists and residents with its multitude of options.”
In addition to the entertainment, The Walk will also offer onsite refreshments, restaurants, and a relaxation zone with beach recliners, sun beds, beach tents, umbrellas, and other amenities for beach lovers.
Launched in August 2008, The Walk, boasts a total of 200 fashion, furniture and lifestyle stores, serving JBR residents as well as the entire marina district. It is set to unveil a series of spas and beach clubs, accentuating the development’s round the year beach resort offering, making Jumeirah Beach Residence one of the most luxurious developments in the region.
In its profound commitment to delivering innovative and pioneering concepts in the retail sector, Dubai Retail continues to bring renowned brands to its properties within the emirate. With over five million square feet currently under development, Dubai Retail is set to become one of the largest and the most prominent retail solutions provider in the Middle East in the near future.
