More Than AED23m Fetched From 62nd Number Plates Auction

Vehicle number plate (G 60) topped the sales and fetched 1,390,000 dirham in the 62nd Distinguished Number Plates Auction recently held by Roads & Transport Authority (RTA) at Jumeirah Beach Hotel; which raised total proceeds of 23,775,000 dirham.

“The aggregate amount raised in the 62nd Auction is testament to the success of Distinguished Number Plates Auction in Dubai” said the CEO of RTA Licensing Agency Ahmed Hashim Bahrozyan. “The Auction made a good progress towards meeting the demand of a wide segment of the public wishing to own distinguished numbers. This is reflected in the attendance of about 300 bidders who participated effectively in the bidding process and hailed the improved procedure of organizing & displaying distinguished numbers. During the Auction 105 numbers were offered comprising 2, 3, 4, and 5-digit numbers of categories F, G, H & I” he added.

“Out of the total 105 numbers offered, 4 were 2-digit plates, 43 were 3-digit plates, 32 were 4-digit plates, and 26 were 5-digit plates. In the sales ring, 2-digit number plates topped the list of proceeds with the number (G 60) clocking the highest sales price of 1.39 million dirham, next came (G 27) which fetched 1.3 million dirham, followed by (H 90) selling for 1.25 million dirham, and (G 45) which was sold for 1.18 million dirham.

“3-digit numbers, which included 43 numbers, was topped by (H 100) which was sold for one million dirham, and the 4-digit numbers, which included 32 numbers, was topped by (G 4444) selling for 610,000 dirham, whereas 5-digit numbers, which included 26 numbers, was topped by (G 88888) selling for 670,000 dirham.

“The Distinguished Number Plate Auctions, which are held almost on monthly basis, are making continued successes in attracting a wide spectrum of community segments hailing from various emirates who are making serious bids to own distinguished numbers in offer. RTA is therefore seeking to continue with upgrading the Auction in terms of procedures and diversity of issuing new numbers to meet aspirations of these individuals to own distinguished licensing numbers” added Bahrozyan.

The CEO of Licensing Agency elaborated on the factors underlying the success of the 62nd Auction and said: “We can single out two-fold success factors; operational and logistical. These include mobilizing all resources to promote the Auction and licensing numbers, systematic marketing planning adopting various tools to reach the targeted audience, official media support, and forming a work team to oversee the Auction program & requirements. Other factors include the official announcement of the Auction 15 days in advance, and prior arrangements made for the venue and the Auction company, culminating in a smooth flow of associated operations.

Bidding For Two Hours To Win A Bargain Deal

Bidding feverishly for two hours, the winner of the Bid 2 Win auction for a Bose Lifestyle 48 Series IV DVD Home Entertainment System at The Dubai Mall got a bargain deal, saving about 30 per cent on the price of the product.Mrs Colleen Birla, an Indian expatriate, was the winner of the second Bid 2 Win, a unique event being organised as part of the Festival@The Dubai Mall. She had wanted to buy a home entertainment system and visited the mall hearing about the Bid 2 Win event.She and her husband bid for close to two hours over SMS, and eventually Mrs Birla made the biggest bid for AED 11,550 as the event drew to a close at 9pm. The original price of the home entertainment system, courtesy of Plug-Ins, is AED 15,999.Mrs Birla said she liked the concept of bidding by SMS, adding that it was very professionally organised. She said she will return to the mall this weekend to see the products that go up for bidding.Bid 2 Win is held on Fridays and Saturdays. It is an innovative retail event, wherein visitors to the mall only have to SMS the product code of the items on display at the mall to Etisalat 4643. Bidders first register to participate in the auction at the same number.Bids open at 10am and continue until 9pm. Particpiants are informed of the status of their bid in real-time, and live updates of the auction are displayed on the multimedia screens.In addition to Bid 2 Win, the mall also offers a ‘Win Millions’ raffle, a Grand Bentley raffle with only 5,000 tickets priced at AED 200 each going into the draw and roaming entertainment throughout the mall.Festival@The Dubai Mall is supported by Dubai Media Inc, Arab Media Group and The Address Hotels + Resorts, Emaar Hospitality Group’s five star hotel brand.
 

Keen Bidding Fetches Bargain Deals At Bid 2 Win Event During Festival@The Dubai Mall

The Bid 2 Win auctions held as part of the Festival@The Dubai Mall witnessed keen bidding by hundreds of visitors to the mall. The two SMS auctions were held over the weekend offering an Apple Combo and Bose Lifestyle Home Entertainment System.The Apple Combo, priced AED 14,498, was courtesy of Sharaf DG. Starting at a bid of AED 1, the combo comprising an Apple Mac Book, iPhone and iPod Touch was clinched by Mr Faiyaz for a price of AED 9,786.The second Bid 2 Win event, held on Saturday, was for a Bose Lifestyle 48 Series IV DVD Home Entertainment System, courtesy of Plug-Ins, priced at AED 15,999. The winning bid by Mrs Colleen was for AED 11,550.The Bid 2 Win is an innovative retail event where visitors to the mall only have to SMS the product code of the items on display at the mall to Etisalat 4643. Bidders first register to participate in the auction at the same number. Bids open at 10am and continue until 9pm. Bidders are informed of the status of their bid in real-time, and live updates of the auction are displayed on the multimedia screens.The Bid 2 Win event will be held every weekend and items that go on auction will be announced in advance.In addition to Bid 2 Win, the mall also offers a ‘Win Millions’ raffle, a Grand Bentley raffle with only 5,000 tickets priced at AED 200 each going into the draw and roaming entertainment throughout the mall.Festival@The Dubai Mall is supported by Dubai Media Inc, Arab Media Group and The Address Hotels + Resorts, Emaar Hospitality Group’s five star hotel brand.