Dubai Trade Expands Customer Options As Habib Bank AG Zurich Integrates Its Services With Rosoom Platform

Dubai Trade, the premier trade facilitator under Dubai World, has added new strength to the e-services it provides to the supply chain sector on its portal www.dubaitrade.ae by adding a 7th bank to the e-payment gateway, Rosoom.

This was announced today (June 21) following the signing of a partnership agreement by Jamal Majid Bin Thaniah, Group CEO, Port & Free Zone World, and Chairman, Dubai Trade, and Arif Lakhani, Chief Executive Vice President, Habib Bank AG Zurich, in the presence of Mahmood Al Bastaki, Director, Dubai Trade, and other officials.

The agreement will allow Habib Bank AG Zurich account holders to make secure payments for all their trade transactions executed on www.dubaitrade.ae by using the bank’s direct debit facilities. Other key features available to customers on the Rosoom platform include dual sign-in, multiple payment methods and real-time tracking of their accounts.

Jamal Majid Bin Thaniah, Group CEO, Port & Free Zone World, and Chairman, Dubai Trade, said:
“Taking on the responsibility of facilitating the supply chain operations in Dubai is no small challenge. Since its inception, Dubai Trade has played this role admirably and in the process has promoted trade, the most consistent frontline driver of the local economy. We welcome Habib Bank AG Zurich to the growing family of this trade facilitator and hope Dubai Trade’s customers will benefit from this partnership.”

Mahmood Al Bastaki, Director, Dubai Trade, said:
“It is a unique honour for Dubai Trade to have Habib Bank AG Zurich as a partner as we seek to seamlessly integrate our online services, which are inspired by the goals and objectives of the Dubai Strategic Plan 2015. With the addition of a seventh major bank to our Rosoom e-payment gateway, we are confident that our vast community of customers will find their Dubai Trade experience enhanced to new levels.”

Arif Lakhani, Chief Executive Vice President, Habib Bank AG Zurich, said:
“Habib Bank AG Zurich has a long track record of serving Dubai and its trading sector. We have grown with this great nation and are proud of our presence here. Dubai Trade’s e-transaction services are a boon to local traders and we are privileged to play our role in its efforts through this partnership.”

By integrating the online services of DP World, Jafza and Dubai Multi Commodities Centre (DMCC), Dubai Trade provides importers, exporters, freight forwarders, clearing agents and hauliers a single window for all trade related transactions.

 

Emaar Retail Renews Partnership With Standard Chartered Bank To Strengthen Customer Engagement

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Drawing on the success of attracting over 47 million eyeballs – equivalent to the number of visitors to The Dubai Mall in 2010 – Emaar Retail LLC, the provider of premium leisure and retail experiences in the region, has renewed its strategic partnership with Standard Chartered Bank to continue offering the benefit of value-added branding platforms and strategic customer engagement opportunities.

Standard Chartered will benefit from several brand building and marketing opportunities across Emaar Retail’s popular leisure attractions in Dubai as well as the leading leisure assets of Emaar in Dubai – the Dubai Polo & Equestrian Club and The Address Montgomerie Dubai.

Mr Arif Amiri, Chief Executive Officer, Emaar Retail LLC, said: “A successful marketing partnership is marked by the sustained benefits that it brings to the stakeholders. Emaar Retail offers creative, unprecedented and highly effective marketing platforms that have benefited our partners, several of them global brand leaders such as Standard Chartered Bank. We are raising the bar in marketing and customer outreach by offering a diverse breadth of choices – all guaranteed to connect with the desired target group.”

Pramod Veturi, Acting Head of Consumer Banking, Standard Chartered Bank UAE, said: “We are pleased to renew our association with Emaar Retail, which in the past year has been successful in achieving our marketing goals. Standard Chartered is focused on becoming a truly customer-centric Bank, and Emaar Retail’s leisure assets complement our strategic marketing activities.”

With this partnership, Standard Chartered, which is the exclusive Bank partner at the Dubai Ice Rink, will offer several customer initiatives at Dubai Ice Rink and Reel Cinemas, both popular attractions managed by Emaar Retail in The Dubai Mall. The bank’s brand promise, ‘Here for Good’ is also being displayed on the Middle East’s largest indoor advertising board, measuring 64 m x 20 m on the wall at Dubai Ice Rink.

From Fridays to Tuesdays, 10am to 12pm, the Bank’s customers can benefit from a special ‘Happy Hours’ at Dubai Ice Rink. For every skating session, they will get one session free. They also get discounts of up to 25% for the Learn to Skate programme that offers five tutorial sessions and five skating classes.

Standard Chartered Premium cardholders will receive 50% discount on Ice Rink tickets while regular cardholders get 25% off. Priority Banking members will also have privileged access to polo matches by invitation at Dubai Polo & Equestrian Club and value added benefits at The Address Montgomerie Dubai. In addition, the Bank will have an exclusive Platinum Suite Hall Adoption at Reel Cinemas.

Emaar Retail LLC manages a strong portfolio of exclusive leisure and retail concepts including Dubai Aquarium & Underwater Zoo featuring the Guinness World Record for the largest acrylic viewing panel and featuring over 33,000 aquatic animals; the Olympic sized Dubai Ice Rink; the unique children’s’ edutainment centre KidZania®; Reel Cinemas, the UAE largest megaplex with 22-screens; and SEGA Republic, the region’s first and largest SEGA indoor theme park – all in The Dubai Mall. Reel Cinemas has also introduced the first ‘premier’ boutique 6-screen Cineplex at Dubai Marina Mall.

DEWAs Customer Care Centre Receives Over 263,000 Phone Calls During The First Quarter Of Year 2011

Dubai Electricity and Water Authority, (DEWA) has confirmed receiving 263,524 phone calls during the first quarter of this year. DEWA emphasized the importance of the Customer Relations Department as a vital and effective cornerstone to achieve the highest level of customer satisfaction in Dubai.

HE Saeed Al Tayer, MD and CEO of DEWA said: “In line with the vision and directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, DEWA is successfully working to achieve the Government of Dubai’s strategy so as to promote sustainable development in the Emirate of Dubai and to strengthen Dubai’s leading position as a world hub for finance, business and tourism.”

DEWA Customer Care Center is primarily looking forward to speed up the response on all customers’ needs and requirements, adding that as one of the core values of the DEWA strategy, quality and excellence are the main aspects in responding to all customers,” HE Saeed Al Tayer, MD and CEO of DEWA further added.

On her part, Amal Al Suwaidi, VP – DEWA Customer Relations, said: “DEWA Customer Care Center received almost 462,000 phone calls through the Emergency Line during the Year 2010, an approximate of 1268 calls per day. The Centre also received around 684,000 calls related to Billing Services, which is an average of 1875 calls per day. Figures released for March 2011 indicate a Service Quality Level (SQL) of 91.75% was achieved exceeding target requirements. The total number of calls for the month of March 2011 was 86,329.

"The Customer Care Centre employs 97 qualified employees and supervisors from the best trained local calibers, in addition to other nationalities speaking different languages like Arabic, English, Hindi, French, Urdu, Farsi, and recently Chinese, to meet all the needs and requirements of customers in line with the international quality standards and best practices in the Customer Service perspective,” Amal Al Suwaidi further added.

The Customer Care Center’s role does not only include communicating with customers through calls but it is also a multi-communication interactive tool with all customers receiving their requirements, needs and consultations via Fax number (04-6019995) and email (customercare@dewa.gov.ae). The Centre also helps customers in the registration process for e-Pay through DEWA’s Website and offers guidance on how to avail DEWA services through the simplest processes. Other services customers can inquire about are the various bill payment channels offered by the Authority, including Customer Service Centre locations, as well as a variety of other services.

DEWA’s Customer Care Centre at Umm Ramool, which operates 24 hours a day and 7 days a week including holidays, receives phone calls on 991 for Emergency Calls and Billing and other services query on 046019999.
 

Jafzas 2nd Customer Strategic Forum Highlights Sector-Related Growth Opportunities And Issues

Jafza recently organised a Strategic Forum for leading players in the Chemical, Oil and Gas sector in the free zone. The Forum is part of a series of industry-specific events launched by Jafza earlier this year, designed to create strategic dialogue with top industry executives on sector-specific issues. Jafza hosted a similar event for its clients in the Logistics sector, in March this year.

With 400 companies in all, the Chemical Oil and Gas Industry forms an important part of the growing Jafza business community. Senior officials from premier companies in the free zone like Petrochem Middle East, Shell, Exxon Mobil, and Middle East Lubricants among others attended the Forum. Representatives from Dubai Customs, DP World, Environment Health and Safety (EHS) Department, Dubai Municipality and other partners of Jafza also participated in the event.

The Forum aimed to provide insight into trends and market dynamics shaping business prospects and also to create a platform for genuine exchange of ideas on how Jafza can work together with industries to collectively find ways to enhance competitiveness and make the operating environment within Jafza even more enriching for those companies.

Jafza has extended its support to the sector by establishing a dedicated 615,549 square metres cluster for chemical oil and gas companies in Jafza South enabling better access to customers, interdependent processes and improved logistics.

The session was highly focused on areas close to the sector, allowing each participant to voice individual queries, concerns and suggestions to enhance operations further. Participating companies discussed federal rules, regulations, customs, duties coordination of various Government entities, Ministries and regulatory bodies and internal free zone processes to improve efficiencies.

Industry leaders called for Jafza’s support in helping them reach markets in Asia-Pacific. Growth is forecast to mainly emanate from Asia-Pacific and Latin America, which represent the fastest growing regional markets for oilfield and chemicals worldwide. Jafza briefed clients on their strong Asian network and suggested ways in which they could work together with companies to leverage opportunities in these markets.

Ibrahim Mohamed Al Janahi, Deputy CEO, Jafza and Chief Commercial Officer said: “The Strategic Forum was quite well received by the Chemical Oil and Gas Community and had all attendees unanimously agree on more networking and discussion platforms where we could all constructively discuss the way forward. The sector is an important contributor to the local economy. Free Zone trade in 2009 for the Mineral fuels, oils and bituminous substances was valued at AED 22.7 billion with imports at AED 12.4 billion and exports at AED 10.3 billion. We want to extend our support to this burgeoning sector in any way we can. Our success rests on our continued commitment to enabling our customers businesses and this Forum is a way for us to understand their needs better.”

The latest United Arab Emirates (UAE) Oil & Gas Report from BMI forecasts that the country will account for 6% of Middle Eastern (ME) regional oil demand by 2015, providing 11% of supply.

Al Janahi added: “The prosperity of the UAE and its rapid transformation to a booming economy over the decades has been made possible by its focus on developing its core energy sectors. Apart from oil, in the coming years, natural gas will play an increasingly important role in the UAE’s development – particularly as a fuel source for power generation, petrochemicals and manufacturing industry. Facilitating development and capacity building in the country’s core sectors such as energy is one of Jafza’s mandates.”

Many companies in the Middle Eastern region are making massive investments to increase their capacities to produce petrochemicals along the value chain. Ethylene capacities, for example are expected to more than double combined polyethylene (PE) and polypropylene (PP) to nearly triple by 2012 and this is the first wave of development. The Forum aims to capitalize on the optimistic outlook for the industry focusing on ways to sustain growth.
 

Innovation And Long Term Customer Relationships Power DP World, Uae Regions Growth, Says Mohammed Al Muallem

Innovation, diversity and long term relationships with customers and business partners will continue to be the main drivers of DP World, UAE Region’s future development.

Addressing a visiting team from the International Institute of Management Development (IMD), Switzerland, this week Mohammed Al Muallem, Senior Vice President and Managing Director, DP World, UAE Region, said the premier regional port operator embraced innovative methods to build sustainable operating models that focus on overall supply chain efficiency for the customer.

The 24-strong delegation included IMD Executive Director Dr. Hischam El-Agamy, Professor Leif M. Sjöblom, Director of Accelerated Executive Development Programme (AEDP), leading executives from several multinational companies and Executive MBA students.

They were received by Mr. Al Muallem and Farid Mohammed Ahmed, Secretary-General, Dubai World, who made a presentation on the group and engaged the visitors in a question and answer session.

Mohammed Al Muallem, Senior Vice President and Managing Director, DP World, UAE Region, said:
"No one has a crystal ball to accurately say what markets will do in today’s globalised economy. However, we do know that growth will continue and we must prepare for it. At DP World, UAE Region we ensure this by honing the leadership skills of our management and empowering the staff to find new and efficient ways of operating. We work hand in hand with shipping lines, and with importers and exporters to ensure we meet their needs today and prepare for tomorrow. Innovation, diversity and long term relationships with customers and business partners have always been important and will continue to be."
 
Briefing the IMD visitors on Dubai World, ultimate majority owner of DP World, Farid Mohammed Ahmed, Secretary-General, Dubai World, said: "The global economic downturn has not taken away from Dubai its merit as a regional hub for business and finance nor its ability to create the necessary infrastructure to attract investments. The encouraging performance of the group’s flagship company, DP World, during 2010 bears testimony to this. Dubai World is now in a new phase of growth and aims to work towards maintaining the pace of recovery through innovation and generation of new ideas."

After a tour of Jebel Ali Port and its facilities, Dr El-Agamy and Professor Sjöblom expressed admiration for the operational efficiency at the port and said Dubai provided the perfect backdrop for the executives in the programme to explore the challenges of leading change and implementing strategies.

AEDP is one of IMD’s top management executive education programmes and a pathway to the institute’s prestigious Executive MBA programme. Based in Lausanne, Switzerland, IMD is among the world’s top-ranked business schools.

Al Tayer, RTA Board Members Sign Customer Rights Charter

Road & Transport Authority – Mohammed Al Munji: The Board of Directors of the Roads & Transport Authority (RTA) has recently endorsed RTA’s Customer Rights Charter; which stems from RTA’s 3rd Strategic Goal (Customers First). The document, which was based on the best global customer service standards, covers the rights and duties of RTA customers including courtesy, respect, transparency, privacy and assistance.

His Excellency Mattar Al Tayer, Chairman of the Board and Executive Director of the RTA, along with the RTA Board members, have signed the Customer Rights Charter; which was prepared by Customer Service Dep’t, RTA Corporate Administrative Support Services Sector.

Commenting on the document, Al Tayer said: “Endorsing this document comes in the context of RTA’s commitment to deliver best-in-class services to customers in terms of quality and prompt delivery, given the multifarious and plentiful services rendered by the RTA which have now exceeded 150 services delivered through 8 customer service centers of the RTA as well as through a host of centers belonging to RTA’s partners/service providers. The compliance with the quality service standards involves multiple benefits topped by the effective signing off of issues, promoting internal cooperation among the staff, building & fostering goodwill and brand, and fostering the competitive spirit among employees as a means of achieving excellence; a practice which in turn leads to higher productivity and quality services delivered to customers.

“RTA is keen on diversifying the channels through which it delivers services to customers such as the modern communication technologies and e-services. For this end RTA has developed an integrated strategy for converting and delivering the online services in keeping with the vision and drive of the Dubai e-Government. Last November, RTA launched the delivery of vehicle registration renewal, driving license renewal and payment of traffic offence services through phone calls to RTA Call Center (8009090); which is the first service of this type ever to be offered in the Middle East. The public can now process their transactions relating to renewal of vehicle registration, driving licenses and payment of fines through four channels namely: RTA website (www.rta.ae), RTA Customer Service Centers across Dubai, RTA-approved insurance companies, and recently through calling the Call Center. As such the Call Center is converted from just a channel of responding to customer inquiries and furnishing callers with some information to an advanced center for operations and delivering services to customers.

“RTA is offering a wide-spectrum of new and sophisticated e-services such as the enhanced version of the Dynamic Navigation System ‘Dalili’, theoretical driving e-test (Knowledge Test) for driving license applicants, and the compatible iPhone services enabling users access to all information related to the locations of the metro stations on the Red Line, journeys, Metro Offences Code, and the various types of Nol Cards. RTA already offered the payment of the parking fees over the mobile phone (mParking) service, and the inquiry service enabling customers to place inquiries and obtain reports related to the use of various Nol Cards, including Nol Gold & Silver cards and Nol Red Ticket through Nol portal, in addition to the Journey Planner (Wojhati) as well as Sharekni and Awselni,” remarked Al Tayer.

For her part Dr. Aysha Al Busmait, Director of Customer Services said: “The Customers Rights Charter was prepared following the review of the best global practices in the field of customer services and the successful practices in a number of local departments including the Dubai Municipality and Dubai Customs among others, with the aim of improving customers satisfaction rating of the RTA. The Dep’t is currently examining the procedures in place with regard to service delivery and exploring the introduction of the best and latest technologies to the Call Center with the aim of creating suggestions and complaints channels, honouring customers on monthly basis at the Customer Service Centers and the provision of employee assessment systems in order to identify and quantify customers satisfaction levels.

“The Customers Rights Charter aims at gaining customers confidence through setting up standards to ensure the rights of customers. For instance, in the field of courtesy & respect standard, RTA will explain all procedures to customers and respond to all customer observations. In the meantime, we ask the customer to review the details of the transaction and follow the instructions accordingly. In the stability and continuity standard, RTA is keen on delivering excellent services, and in the transparency standard, it is seeking to provide all the required information in a transparent and clear manner in order to have these information provided in a smooth and accessible to all.

As to the privacy standard, RTA seeks to maintain the confidentiality of customers’ data and in the meantime expects the information provided by the customer to be correct and accurate. In the service delivery standard, RTA is committed to simplify procedures and delivery high-quality service,” said Dr. Aysha in final remark.
 

RTA Bags 2nd Middle East Customer Service Excellence Award

Roads & Transport Authority – Manal Khalid:

The Roads and Transport Authority (RTA) has scooped the Middle East Customer Service Excellence Award in the Government Departments category 2010, for the second straight time. The Award, which was accorded by the Middle East Excellence Awards Institute, an entity affiliated to Datamatix Group, was received on behalf of the RTA by Yousef Jawad, CEO of Corporate Administrative Support Services Sector, during a ceremony held in Al Falak Hall, Burj Al Arab, Dubai in the presence of top executives of public and private entities at the regional and international levels, as well as the diplomatic corp in the region.

Jawad commended RTA’s winning of this prestigious Award considering it another achievement added to RTA record accorded by a world-class entity demonstrating the high profile of the RTA as an advanced transport service provider that adopts methodologies, programs and concepts contributing to the evolution of modern management strategies that commensurate to the aspirations of citizens and residents as well as the business and private sector.

“The Middle East Excellence Awards Institute is always keen on tracking the excellence path of various public and private entities through carrying elaborate field studies and surveys to identify the best modern practices, technological applications, governance projects, economic methodologies and the successful global standards applicable to customer services,” said Jawad.

“RTA places customers on the top of its priorities before embarking on the planning and implementation process and for this sake it has established centers at vital Dubai localities to serve customers and introduce the best technological systems to communicate with them. Scooping these awards by the RTA despite the obvious fierce competition has a strong bearing on the fact that today’s world only acknowledges the successful & excellent models, and credits those who are capable of contribution and creativity in line with the global quality and competitiveness standards,” he added.

It is noteworthy that the Middle East Excellence Customer Service Award is held annually to recognize the agencies operating at high efficiency through nurturing an environment suitable for offering services, developing new and successful standards & models and promoting the level of service and customer satisfaction in addition to adopting the best and modern administrative and technological practices.
 

Dubai Bank Customer Takes Wifes Advice, Wins 1 Million Dirhams

A Dubai-based textiles entrepreneur is one million dihrams richer after being named as the February Dubai Bank Kunooz cash prize draw winner. Shyam Shewaramani, only opened his Kunooz Savings Account five months ago on the encouragement of his wife.

Shewaramani has resided in the UAE since 1992, where he runs a successful family business. He has two sons who run the business overseas, in China and Russia. It was his wife, who keeps a safety deposit box with Dubai Bank, who first heard about the Kunooz Savings Account when she visited her local branch. On learning of Kunooz’s many attractive features, she encouraged her husband to close an account with another bank and open one with Dubai Bank.

Shewaramani recalls the moment he heard about winning the Kunooz prize draw: “My wife was in China, visiting one of our sons, while I was at home in Dubai. My friend phoned me to tell me to read the newspaper as my name was listed as the Kunooz prize draw winner. I could hardly believe it when I checked and it was true. I immediately phoned my wife to share the good news.”

A successful businessman, Shewaramani, 55, plans to spend the winnings on his family rather than himself, saying: “By the grace of god I am healthy, and have a good life and wonderful family. We have been blessed with two sons, who have each married a wonderful woman. Since it was my wife who suggested I open a Dubai Bank account, I will leave it to her to decide what to do with our Kunooz winnings.”

Tariq Al Farsi, Head of Branches at Dubai Bank. “The savings potential and opportunity to generate optimal returns continues to attract customers from across the UAE to Kunooz. For many people, Kunooz is a catalyst in achieving their personal finance goals. For the lucky winners of the monthly draw, like Mr. Shewaramani, it is a blessing which brings joy to a whole family.”

Under the Kunooz monthly cash prize promotion, each multiple of AED 1,000 deposited in the Kunooz Account qualifies the customer for multiple entries into the draw for daily cash prizes of AED 30,000. For every multiple of AED 5,000 deposited, account holders become eligible for entry into the monthly grand prize draw of AED 1 million. The programme also offers participants the possibility to win more than once.
 

RTA Launches ‘Labbeh’ Campaign To Improve Customer Service Delivery

The Marketing & Corporate Communication Dep’t, Roads & Transport Authority (RTA), has launched a promotional campaign entitled ‘Labbeh’ aimed at marketing all RTA services through Customer Service Centers in order to serve various needs of customers in a better shape.

Commenting on the drive, the Director of Marketing & Corporate Communication Peyman Younes Parham, said: “Through a consistent work team, this Dep’t is always keen on initiating campaigns and initiatives that contribute positively to serving customer needs and expectations and shortening the timeline required for accessing all information in a handy manner through communication with RTA Customer Service Centers.

“Labbeh campaign, which was launched last November, is an umbrella combining different services of the RTA whether related the metro, public buses, marine transport, parking or Dubai Taxi in addition to licensing activities related to vehicles or drivers and other services destined for the public. This service stands out as a high-class service delivered in a highly professional manner in establishing communication between the public and customer service centers’ staff from one side, and its ability to communicate with various spectrums of the community and users of RTA services, from the other. Customer service does not only reflect the procedures taken to deliver finished products to the end user, but also reveal the identity of RTA employees delivering such services,” said Peyman.

The Director of Marketing & Corporate Communication continued to say: “This campaign is being run over two stages, namely the announcement and internal marketing, and external marketing through various mass media outlets such as audio, visual and written media, with the aim of sharing the objectives of the campaign with the public and various public & private sector entities. The campaign focuses on highlighting employees who make expeditious efforts to deliver such classy services anticipated by the public, and showcase the smiling faces delivering various RTA services.

“RTA boasts considerable numbers of highly competent employees delivering various services to customers, who form the nucleus of delivering a high-class service content; the baseline of Labbeh Campaign. The campaign also showcases the efforts of a tiny number of employees out of more than 10 thousand employees who deliver such services to the public on daily basis.

“RTA is always seeking to achieve customer service excellence in order to draw up a new image that contributes to realizing its mission of achieving higher levels of customers satisfaction through paying utmost attention to attending to customer needs and expectations of services delivered through all channels, and processing all transactions submitted within the targeted time,” said Peyman in a final comment.
 

Landmark Group Unveils Shukran Customer Loyalty Programme In UAE

Landmark Group, the region’s leading retail and hospitality conglomerate, today announced the UAE launch of Shukran, its rebranded loyalty initiative, offering rewards and points across several leading brands within the fashion, lifestyle, food, hospitality and leisure space.

The new loyalty card, previously known as the Centrepoint Privilege Club Card, is being introduced in a phased manner since mid-September across countries where the Group has a presence.

Across the UAE, Landmark Group will embark upon a rigorous exercise of extending the Shukran cards to the existing loyalty customer-base while aiming to add new members to the programme. As a first step towards the roll out of the rebranded loyalty initiative, existing members will receive welcome packs with introductory letters explaining the new benefits that Shukran will entitle them to and their own Shukran card.

Shukran has been re-launched successfully across Bahrain, Oman, Kuwait, and Qatar, while early October witnessed its first time launch in Jordan. The loyalty programme will soon be re-launched in Saudi Arabia as well. The rebranded customer loyalty programme will reach over 800 outlets in seven countries and cover more than 1.5 million members.

Micky Jagtiani, Chairman, Landmark Group, said: “We have enjoyed the overwhelming support of our customers on the basis of a relationship built over nearly four decades. Our loyalty plan will help customers maximise the value they receive with every purchase. Shukran will offer our loyal customers the chance to earn and redeem benefits and shopping rewards across a wider array of Landmark Group’s brands. It is our way of supporting our customers for their loyalty.”

Vipen Sethi, CEO, Landmark Group, said: “Landmark Group has always maintained a proactive approach towards retaining customers and we consider our loyal customers as our most significant shopper-base. On account of being ambassadors who graciously endorse our products and brands, they share a relationship with the Group.

“As the Group has grown and diversified its interests since the launch of our first loyalty programme, we have redesigned it to now offer a much wider array of benefits and rewards. With Shukran, our loyalty programme members will enjoy a much more enticing set of offerings, with benefits across our retail, wellness, food and hospitality brands. Shukran will surely be the region’s largest and most rewarding customer loyalty programme.”

In the UAE, some of the region’s most loved brands that will offer rewards and benefits through the Shukran card include Centrepoint, Babyshop, Shoe Mart, Splash, Lifestyle, Beautybay, Home Centre, Q Home Decor, Emax, Iconic, Max, Shoexpress, New Look, Koton, Ecco, Pablosky, Kurt Geiger, Dumond, Foot Solutions, Bianco, Fun City, F&B Outlets in Citymax Hotels (Lounge Bar, Maxx Music Grill & Lounge Bar, Clay Pot, Sizzling Wok, Sports Bar), Spaces, Bazerkan, Bite Cafe, La Gaufrette, Wild Ginger, Zafran, Carluccio’s, Mango Tree, Mango Tree Bistro and Ushna.

Epitomising the programme, the rebranded Shukran loyalty card elicits members to shop, dine, play or simply indulge, and find over a million ways to reward themselves.

A leader in the Middle East retail industry with operations across 12 markets, the Landmark Group has successfully established its procurement might and offers high value for money to customers.