RTA Discusses With Dubai Municipality Allocation Of Quad Biking Areas, Endorsement Of New Directory Of Outdoor Ads

Roads & Transport Authority – Mohammed Al Munji:

His Excellency Mattar Al Tayer, Chairman of the Board and Executive Director of the Roads & Transport Authority (RTA), has recently held a meeting with His Excellency Hussain Nasir Lutah, Director General of Dubai Municipality and discussions focused on allocating of certain areas for practicing the hobby of driving quad bikes as well as a host of other issues namely; the new Directory of Outdoor Ads, Trucks lay-by areas and rainwater drainage system.

At the outset of the meeting, Al Tayer thanked Dubai Municipality, particularly H.E. Hussain Nasir Lutah, Director General of Dubai Municipality, for the huge cooperation and the ongoing coordination with the RTA in various issues of common concern citing that such coordination had streamlined and facilitated several processes helping customers clear their transactions in a smooth and speedy manner.

“These meetings come in implementation of the Memorandum of Understanding signed between the RTA and the Municipality to boost the existing strategic partnerships in an effective and institutional manner that raises it to new heights, serves all community segments, and reflects positively on the economic and social development drive in the Emirate,” said Al Tayer.

For his part H.E. Hussain Nasir Lutah, Director General of Dubai Municipality, commended the continuous coordination and communication between the Dubai Municipality and the RTA; which has resulted in sharing of knowledge, expertise and practices between the two parties. “Coordination and communication is a work methodology adopted by various Dubai Government Departments and Authorities as it is the sole means of delivering the best of services to customers,” he added.

The meeting endorsed the new Directory of Outdoor Ads; which has been aligned with the best global practices in the field of advertising as well as the realities of ad market in Dubai, and oriented to the highest traffic safety levels. The Directory has been managed such that ads would enrich the aesthetic appearance of the road, and it added new types of ads such as the digital monitors, ads in the entry points of Dubai, ads on the parking machines, and identity ads of businesses at the Commercial and Industrial Areas. It has now become mandatory to seek the Dubai Municipality’s approval for placing engineering models on flyovers, and also to seek approval of the Dubai Civil Aviation Authority, and Dubai Police in respect of aerial ads; which will be subjected to a string of standards and various conditions such that these ads have to be placed at specific areas such that they must not undermine the traffic safety.

The two parties agreed to allocate a specific area on Dubai–Hatta Road for practicing driving of quad bikes in order to ensure a safe environment for the enthusiasts of this hobby in coordination with the Dubai Police General HQ. Through its inspectors, RTA will monitor the compliance of quad bikers with the safety and security stipulations and enforce Quad Bikes Licensing Regulation which vested the Licensing Agency with the authority of enforcing actions and offences made in breach of the provisions of the Order within the licensed areas, whereas Dubai Police will account for the enforcement measures outside the scope of licensed areas.

The meeting also discussed the drainage of rainwater in the main roads, and the two parties stressed the importance of carrying out periodical maintenance of storm water drainage openings by them in their respective fields; where RTA will attend to maintain the openings in tunnels and bridges, and Dubai Municipality to cater to the maintenance of openings in public roads. The two parties also reiterated the need to address the spots which witnessed last year water accumulations and ponds. The meeting also discussed the need to provide lay-by areas for trucks on highways in order to provide better services to truck drivers and accordingly avoid the risks of parking trucks on road shoulders or inside residential districts, and it was agreed to consider the allocation of a land plot on one of the roads linking Dubai Emirate and Sharjah Emirate.

The meeting was attended from the RTA by the CEO of RTA Traffic & Roads Agency engineer Maitha bin Udai, CEO of Licensing Agency Ahmed Bahrozyan, and the CEO of Technical Corporate Support Services Sector Abdullah Al Madani. From the Dubai Municipality also attended the Assistant Director General of Engineering & Planning Sector Eisa Al Midor, Assistant Director General of Environment & Public Health Sector Salah Abdul Rahman Ameeri, in addition to a host of Directors from both parties.
 

UAE Superbrands To Be Honoured

Superbrands, the independent authority and arbiter of branding, today announced that they will be hosting a tribute event to honour the UAE’s strongest brands for their achievements and excellence in branding at the Intercontinental Hotel in Dubai Festival City. The event, which will be held on June 28th, 2009, will also see the unveiling of the 5th Edition of the Superbrands book as well as the announcement of the much anticipated ‘Brand of The Year’.Speaking about the event, Mr. Mike English, Director, Superbrands Middle East, said, “We are delighted to host our fifth tribute event to celebrate the success of the UAE’s strongest brands, which are among the most recognised brands in the world. This year, Superbrands were voted not only by the brand council but also by online voting, which has expanded the voting base to almost 3,000 marketing professionals. The brand with the highest score will be awarded ‘Brand of the Year’ at the event.”Sixty four leading UAE brands, which met the stringent selection criteria set by the Superbrands Council, were awarded ‘Superbrand’ status. The Superbrands Organisation also introduced the new voting system where over 3,000 professionals were invited to vote along with the Council. More than 1,160 leading UAE brands were scored by the Superbrands Council and invitees. The Superbrands voters evaluated and scored hundreds of brands available within the UAE and the highest scoring brands were then designated as Superbrands. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands.The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business. To be voted as a Superbrand by the Council is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand’s exceptional status.The Superbrands Organisation will unveil the much coveted coffee-table style Superbrands book, which includes a two-page profile of each of the Superbrands, at the Tribute event. “The brands featured in the book range from corporate giants to FMCG brands. We are happy to see so many of the UAE’s local brands included in the book alongside key international brands. Participation in the Superbrands book is by invitation only and acknowledges the intrinsic strength of the organisation and its brand value,” Mr. English adds.The Superbrands tribute event is set to be a true celebration of many of the country’s highest profile brands, and promises to live up to its global reputation as the "Oscars of Branding".
 

Mizin’s Remraam Escrow Account Endorsed By Real Estate Regulatory Agency

Mizin, the real estate property developer and a member of Tatweer, today announced that the Real Estate Regulatory Agency (RERA) has endorsed its existing escrow account for the REMRAAM™ community.The endorsement confirms Mizin’s compliance with all RERA regulations while reinforcing the company’s ongoing commitment to responding to the needs of its customers.While an internal escrow account for its REMRAAM™ community had been in place for some time, Mizin has fast-tracked the independent endorsement of this account by RERA to safeguard its customers’ investment.The escrow account and subsequent RERA endorsement will serve to strengthen confidence among REMRAAM™ customers that Mizin is carefully and proactively protecting their interests by consistently updating regulators on all aspects of construction throughout the project.Ahmad Sharaf, CEO of Tatweer Investments, said: “This RERA endorsement reinforces our commitment to meeting our customer’s needs and maintaining a high level of transparency across all of our processes. Mizin remains committed to creating a trusted and regulatory environment in Dubai’s real estate industry and ensures strict compliance with the latest regulations. We believe these regulations are critical for the long-term sustainability of the market.”

The endorsement of the escrow account follows Mizin’s announcement that its REMRAAM™ development was amongst the first projects to have completed the mandatory registration of all units with the Land Department within the specified timeframes in full compliance with Dubai Law Number 13 of 2008.Construction across all phases of the community continues as scheduled with 87% of the water network for the 23.5 million sq ft REMRAAM™ community completed. The excavation work for the foundations has been completed on 83% of the buildings, while foundations have been poured on 48% of all building and selected buildings have reached the 6th floor.