The Movie-Going Experience Is Redefined As Majid Al Futtaims Cinestar Cinemas Becomes VOX Cinemas

From today, Middle East movie-goers are set for their most dynamic cinema experience to date as newly rebranded VOX Cinemas sets about delivering exciting new seating, ticketing, dining and big screen cinema options directly based on customer feedback and research.

VOX Cinemas, formally CineStar Cinemas, is now wholly owned by Majid Al Futtaim Ventures, the growth engine division behind Majid Al Futtaim Cinemas, and the incubator responsible for developing new opportunities that complement and reinforce the Group’s leadership across in its core businesses.

The VOX Cinemas brand, derived from the Latin word for ‘voice,’ has been extended to Majid Al Futtaim’s 50 screens in five locations across the UAE, including Deira City Centre, Mall of the Emirates, Mirdif City Centre, Abu Dhabi’s Marina Mall and Ajman City Centre. VOX Cinemas has significant growth plans across the region and will open the first of many planned VOX Cinemas outside the UAE, when Beirut City Centre opens in 2012.

“Majid Al Futtaim Ventures has seen an incredibly keen appetite for cinema-going over the last decade, and by researching the preferences of our customers across all backgrounds and nationalities, we have created the new VOX Cinemas brand to deliver the most engaging viewing experience as well as more choice in ticketing, seating and dining to further establish movie-going as one of the Middle East’s most popular forms of entertainment,” said Ahmed Galal Ismail, CEO of Majid Al Futtaim Ventures.

“With VOX Cinemas, we have refined every aspect of the cinema-going experience in the region to make it more engaging, fun and hassle-free, from the ease of ticket purchase to innovative seating alternatives, and more delicious food and beverage options. Our customers have said that they see the cinema as an affordable way to unwind, escape and spend time with family and friends, and VOX Cinemas have anticipated these needs to offer an experience that is more stimulating, rewarding and enjoyable by offering the latest cinema technologies, not available elsewhere across the region,” said VOX Cinemas CEO Cameron Mitchell.

Delivering the United Arab Emirates’ only 4K digital projection systems for superior viewing of this summer’s major 3D blockbusters, VOX Cinemas’ 4K digital projection systems have four times the number of pixels and resolution than any other digital cinema in the region, creating a more immersive and compelling cinema experience. This enhanced resolution, will boost the popularity of the eagerly anticipated summer releases such as The Green Lantern, Harry Potter and the Deathly Hallows: Part 2, Cars 2 and Transformers – Dark of the Moon, all of which will be screened on massive new VOX MAX mega screens.

Majid Al Futtaim were the first company in the region to introduce premium cinemas, which will be further enhanced through the new VOX GOLD brand, offering fully-reclining arm chairs, a comprehensive cafe style menu, and table service within these luxurious cinemas. Another first for the region, VOX Cinemas is also the first cinema company to offer 3D movies in this premium cinema environment, ensuring that VOX Cinema guests can see every film, including explosive new 3D content, in their preferred cinema environment.

Addressing customer feedback, VOX Cinemas is also dramatically improving customer choice by offering additional ticketing options including online ticketing through their website (www.voxcinemas.com), an iPhone ticketing application, a mobile website, and kiosk and onsite sales.

The new loyalty programme, VOX Rewards, will reward loyal cinema goers through providing complimentary tickets, food and beverages as well as a range of special offers and movie updates. The VOX Cafes and candybars, have similarly been upgraded to offer guests a large variety of traditional cinema favourites, coupled with more contemporary food and beverage favourites such as home made gelati, crepes, fresh juices, salads, sandwiches, French fries, coffees, muffins and gourmet popcorns.

“VOX Cinemas has strong aspirations to roll out its innovative and customized cinema experience to key markets and malls across the Middle East & Levant regions, and we’re currently in discussion with numerous entities across new and existing malls throughout the region,” concluded Ismail.

VOX Cinemas intends to further enhance the entertainment experience by offering alternative content options including major sporting events (World Cups, UEFA Champions League matches, Wimbledon & much more), coupled with forthcoming concerts and children’s events, ensuring that UAE residents are given a variety of entertainment alternatives through their local VOX Cinema.
 

Etisalat Infrastructure Investments Will Ensure Highest Quality And Experience In UAE And Abroad

The Etisalat Group is placing the customer experience at the forefront of its technology investment strategy as it deploys the most modern, next-generation mobile and fixed-line infrastructure across Asia, Africa and the Middle East. This commitment was highlighted by the Etisalat Group’s Senior Vice President for Technology and Network Strategy, Khalifa Al Shamsi, who addressed the South Asia, Middle East and North Africa (SAMENA) Telecommunications Council at its ‘Beyond Connectivity’ summit in Abu Dhabi.

Khalifa Al Shamsi, Group Senior Vice President for Technology and Network Strategy at Etisalat said: “The growth in Internet traffic in our region is staggering and only through a concerted and farsighted strategy will regional operators keep up with demand. Etisalat is a long-term investor and is committed to ensuring that its operations provide the highest quality of service for all of its customers. This is why we are deploying fiber optic networks, high capacity intercontinental cable systems and the fastest mobile broadband services to ensure that our customers continue to be delighted.”

Etisalat’s technology strategist went on to describe the investments that Etisalat has made across its regional footprint, including the deployment of over 2 million kilometers of fiber optic cable in the UAE and the imminent launch of the UAE’s fastest mobile broadband service via LTE – the fourth generation mobile broadband technology. The Etisalat Group is also investing in LTE in Saudi Arabia and has an existing 3G network based on HSPDA which allows speeds of up to 42Mbps in Egypt. It plans to deploy 3G in Nigeria and Sri Lanka in 2011, whilst its terrestrial fiber networks can be found across Asia, Africa and the Middle East. Etisalat’s Smart Hub located in the UAE is connected to the major intercontinental cable routes passing through the Gulf to Europe, Africa and Asia. This provides robust, high speed international connectivity for both the Etisalat Group and other international operators.

Al Shamsi continued: “Technological advancement and innovative Internet services have empowered individuals, companies and governments to reach new heights in performance. It is therefore our responsibility, and the responsibility of our ecosystem partners, to ensure that we work together to ensure that the Internet of the future continues to enable the innovation and entrepreneurism that has shaped the world we live in today. We invite all of our ecosystem partners to join with us on this journey and work to develop our sector for the benefit of all, and in particular our customers.”

The SAMENA Telecoms Council was established in 2006 and today represents operators from across South Asia, the Middle East and North Africa from its headquarters in Dubai. It frequently organizes industry gatherings to debate the latest trends in the telecommunications industry and these are attended by representatives from infrastructure developers, handset vendors, telecommunication service providers, regulators, content developers, analysts and legal experts.
 

Dubai Bank Celebrates Customers Triumph In Visas Dream Experience Promotion 

Dubai Bank today celebrated one of its customers winning a dream experience as part of Visa’s Dubai Shopping Festival (DFS) promotion. Sabir Ali from Abu Dhabi won a dream experience worth $15,000 simply by using his Dubai Bank Visa debit card during the month long festival.

Visa has sponsored the leading shopping and entertainment event since its inauguration in 1996. This year, all Visa cardholders using their debit or credit cards during the DSF were automatically entered into a weekly draw to win a personalised dream holiday worth up to $15,000.

Maysara Ghadban Head of Marketing Communication, Visa Middle east, said: “Visitors from all over the world come to Dubai to take advantage of the great promotions on offer at the DFS, and we are happy for Dubai Bank’s customer Mr. Sabir  Ali for winning this promotion. Visa strives to offer rewarding experiences for their cardholders, and this is a good example of a simple use of the VISA Card which led to fulfilling a dream.”

Mr. Waleed Saeed Al Awadi, Head of Branches and Royal Banking, Deputy Chief Marketing of Dubai Bank, said: “On behalf of everyone at Dubai Bank, we congratulate Mr. Ali on his triumph in the Visa DSF promotion. We are delighted that our flexible, multi-featured Covered Card has become the reason for Mr. Ali’s win, and wish him an enjoyable trip. I would also like to acknowledge our long term relationship with VISA  and thank them for their DSF promotion that has given this opportunity to our customer.”

Accepted at more than 20 million outlets and over 80,000 ATMs worldwide, Dubai Bank’s Shari’a-compliant Covered Card gives customers financial flexibility and freedom, as well as a great range of benefits. The Card comes with 0 per cent profit for the first three months; loyalty discounts of up to 50 per cent for shopping, dining, entertainment and more; Purchase Protection of up to 90 days against accidental damage, theft and vandalism; and Travel Assist services that offer savings of 5 per cent on all travel bookings as well as giving lounge access and other privileges at Dubai International Airport.

Ali received his prize during a ceremony jointly hosted by Dubai Bank and Visa.

Al Zahid Reviews His Excellence Experience At Best Practices Conference 2010

Dr. Khalid Al Zahid, Director of Marine Transport, Roads and Transport Authority (RTA), has delivered a presentation entitled “My Journey with Excellence” during his recent participation in the Best Practices Conference 2010 organized by the Department of Economic Development in collaboration with the Dubai Quality Group. His participation came in his capacity as winner of the Distinguished Government Employee Award 2009.

During the Conference, Al Zahid reviewed his experience with excellence and how he was impressed by the book of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice-President and Prime Minister and Ruler of Dubai, entitled “My Vision”, which he considered as a basic source of inspiration with respect to a number of ideas in the academic and professional arenas.

With regard to the academic aspect, the Director of Marine Transport spoke about the factors underlying his selection of Beach Engineering as a useful field of activity for the nation. He referred to the numerous difficulties encountered in this field due to the scarce local experiences and reference material. However, with strong determination and patience he has managed to achieve his aspirations by obtaining his PhD while continuing to discharge his normal official duty.

Regarding the practical aspect of his life, Al Zahid explained that, during his career, he filled various government posts, including project engineer, head of branch, head of section and director in a course of six years, during which he managed to obtain his Master degree. By so doing, Al Zahid is delivering a message to all individuals urging them to have the necessary will and determination to pursue their academic education during the course of their practical life through striking a balance between the two.

Al Zahid shed light on the milestones of his career culminated in obtaining the Distinguished Government Employee Award 2009; which was preceded by obtaining the Distinguished Government Technical Employee Award in 2004 as well. In addition, he has made a quantum leap in marine transport making it an inseparable part of the public transport set up providing smooth, safe and attractive services demonstrated in the launch of the waterbus, or the planning and introduction of water taxi and ferry, all of which make the first regional debut.

The Director of Marine Transport spoke about his own experience in leadership and how he benefited from the pioneers of this field, at the forefront of whom is His Excellency Mattar Al Tayer, RTA Chairman of the Board and Executive Director in matching the long-term strategic drive with the transient operational obligations, empowering & enriching human resources and working teams and managing the change within agencies and authorities.

He also reviewed his experience in the field of innovation showing how he introduced modern beach surveying systems and technologies in Dubai Emirate saving time, effort and money through the use of conventional methods. Commenting on his knowledge, he pointed out that his knowledge was enriched by visits to a number of developed countries where he familiarized himself with their best practices in marine transport, and the presentation of working papers in many conferences and international and regional forums as well as the effective participation in specialized professional panels.

It is noteworthy that Dr. Khalid Al Zahid had made effective participations in several official and unofficial events. In the official front, he was in charge of organizing several conferences and managing major events such as the Dubai Metro inauguration ceremony. Unofficially, he had a long standing experience with Dubai Television and many international and local events involving sports, community service and voluntary activities.

Dubai Customs Shares Its Experience In Risk Management With Government Departments

Dubai Customs shared its Risk management expertise with a number of Government Departments and Organizations participating in the “Risk & Emergency Management” seminar recently held by DGEP and was hosted by Dubai Police Officers Club. Dubai Customs confirmed that its success in managing potential risks contributed to increasing the revenues & number of seizures during the past two years.

Mr. Yousif Al Sahlawi, Senior Executive Director Corporate Affairs, Executive Director of Policies & legislation Division at Dubai Customs indicated at the beginning of the speech he delivered during the Seminar that Dubai Customs realized the importance of establishing a department specialized in Risks from an early stage. This department worked vigorously to identify operational risks (Internal), strategy (External) that could be hampered from achieving its objectives through setting operational plans for the departments work & Supported with alternative plans to ensure business success. These steps helped the Department reduce the risks to the utmost, rather than dealing with disasters that may result from them.

Al Sahlawi presented some of the initiatives taken by Dubai Customs to control the high risks, notably increasing revenues & rationalizing expenditures to control financial resources. The Department had executed phase 1 and phase 2 of Customs Fees Study Project by increasing customs declarations registration fees and some other services fees, with emphasis on the quality of services provided to compensate for the expected loss in the revenues during the forthcoming years due to providing customs exemptions on some goods as well as joining the free trade agreements.

Control foundations were set to ensure the approval of the upper management on all operational expenses which exceed (Dhs. 10000) Ten Thousand Dirham and capital & construction expenses of over (Dhs. 25000) Twenty Five Thousand Dirham. He stressed that this initiative has enabled Dubai Customs to increase customs revenue by 18% within two years.

He also pointed out that Dubai Customs efforts contributed to boosting customs compliance through implementing the intelligence control systems and the K9 Unit, in addition to increasing the number of mobile X-ray inspection machines & providing the inspectors with training courses and raising their awareness. Moreover, Customs implemented the incentive & awarding program which led to multiplying the number of seizures of customs cargo which went up from 843 seizures in 2007 to 1679 in 2009.

Mr. Al Sahlawi stated that Customs is ready to cope with the anticipated growth in Dubai over the upcoming years as it has taken the required plans for meeting the expected needs in order to avoid any obstacle which might threaten achieving the Department’s main objectives in the economic development of Dubai, whether in the increase of customs transactions, passengers or residents of the Emirate. Therefore, Customs developed a full-fledged e-system for customs declarations clearance (Mirsal 2) which is considered a comprehensive E-platform for providing over 80 customs services and completes transactions in record time (i.e. less than two minutes). It is expected that the number of the processed customs transactions through the system is to increase by 95% of the total transaction performed by the end of this year.

Furthermore, Dubai Customs launched the inspection and check-up system of the risk-free trucks using the x-ray technologies from bumper to bumper while they are moving without having to stop them and inspect them manually. A single machine is capable of inspecting 150 trucks an hour; thus, the growing demand on the movement of goods can be met.

The Department recently managed to restructure the coastal quay of Port Rashid to meet the increasing movement of ships which might be encountered at the Creek in the near future, besides adding a new port at Jebel Ali Port to meet the increasing demand of services and movement in the port.
 

Siegel+Gale Establishes Brand for dus Revolutionary Digital Experience Anayou.com

NEW YORK and DUBAI, United Arab Emirates, Oct. 28 /PRNewswire/ — Global strategic branding firm Siegel+Gale, www.siegelgale.com, today announced the development of the strategic brand platform, name, identity and user experience design for telecom operator du’s new trilingual (Arabic, English and French) mobile web platform, anayou.com.

(Logo: http://photos.prnewswire.com/prnh/20100120/NY40758LOGO)
(Logo: http://www.newscom.com/cgi-bin/prnh/20100120/NY40758LOGO)

With its beta testing launch on October 13th, anayou.com combines the best elements of social networking and e-commerce–providing unique opportunities for its Middle Eastern and North African (MENA) consumers to interact with friends, shop, engage in sports and entertainment and other digital mobile communications. Meant to facilitate a one-stop web and mobile experience for Arabia from Arabia, anayou’s brand promise, \\\”More of your world,\\\” communicates the platform’s ability to create a personalized digital experience at any time and any place.

\\\”When du approached us with this groundbreaking digital concept, we knew it was an opportunity to not only build a leading regional brand, but to help shape the online and mobile experience for consumers across MENA,\\\” says Tarek Sultani, managing director, Siegel+Gale. \\\”To be successful, it needed to be built from a strategic brand platform and deliver an engaging user experience–simply, consistently and regardless of language or platform–synching content from your life online, at home and all the other mobile devices we carry today.\\\”

Using the brand strategy as a foundation, Siegel+Gale also developed the digital voice, name and visual identity for the online destination. Naming experts acknowledged the need for a compelling name that represented 21st century digital Arabia and resonated with both English and Arabic speakers. The name anayou combines Arabic ’ana’ (me) and English you to reflect the connectedness of the digital world.

The accompanying logo and visual identity system relays the brand promise and illustrates the modern and dynamic Arabic feel the brand emits across screens for web, mobile and TV.

Siegel+Gale created an empowering and flexible user experience that met the brand promise and users’ needs in a way that was simple, fun and personally relevant. User personas helped prioritize user needs, which led to the development of wire frames designed to deliver anayou’s complex features and multi-platform functionality in the simplest way possible.

The beta launch of anayou is an opportunity for users from around the region to experience the brand and give feedback on what can be done to make www.anayou.com a place of their own.

About Siegel+Gale
Siegel+Gale ( www.siegelgale.com) is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, identity design, simplification, research and analytics, and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, The Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies ( www.omnicomgroup.com).

Contact:
Camille Priselac
CooperKatz for Siegel+Gale
917.595.3042

DJ Jose Padilla Brings The Ibiza Sunset Experience To Karma Kafe

Spanish DJ Jose Padilla will play exclusively live at Karma Kafe on 8th October, 2010. His ambient, easy going and enchanting music is sure to offer visitors a relaxed evening.

Karma Kafe, the contemporary Asian bistro in Dubai, brings forth an exclusive performance by DJ Jose Padilla on 8th October, 2010. Known as an international ’chill-out? guru from Ibiza, DJ Jose Padilla will play his trademark Balearic ambient music which will allow the visitors to relax and enjoy the evening at Karma Kafe.

Born in Barcelona, Spanish DJ Jose Padilla is one of the most popular DJ’s in the circuit. He is best known for his work as a DJ at the Café del Mar in the island of Ibiza and is considered responsible for popularizing electronic chill-out music. After being recognized for his first album that featured ’Café del Mar’ compilations, DJ Jose Padilla is now all set to entertain guests at Karma Kafe with his outstanding music tracks.

A Karma Kafe spokesperson says," We are happy that in a year we have developed a solid reputation and a following for our delectable Asian cuisines, unrivaled décor and exuberant vibe. After the huge success of our new lounge launch party which was hosted by famous DJ Claude Challe, we once again bring another celebrity live performance by DJ Jose Padilla on 8th October, 2010. When it comes to music we love to offer variety to our guests and try to deliver maximum entertainment." The music selection of Café del Mar adds to the mood of a beautiful sunset and Jose Padilla is all prepped up to do just that; bringing the Ibiza sunset to Karma Kafe.

Karma Kafe Dubai is a dynamic destination offering their guests with an upscale, funky and exclusive environment to enjoy. Its hip and oriental settings have become one of Dubai?s newest high-end venues that attract slick socialites who love to lounge until the early hours of the mornings. It is not just another restaurant; it’s an elegant lifestyle that you will experience at Karma Kafe.

For reservation: +97144230909 Open: 4 pm till late - Sunday to Saturday. Website: http://www.karma-kafe.com

Location: Souk Al Bahar Old town Burj Khalifa, Old Down Town, Dubai, United Arab Emirates

Etisalat to offer unmatched customer experience at GITEX Shopper 2010

Etisalat today announced details of its participation in the much-awaited GITEX Shopper and Consumer Electronics exhibition to be held from October 16-23, at the Airport Expo, Dubai. At the exhibition, Etisalat will offer visitors an opportunity to keep one step ahead with the very latest telecom technologies and solutions.

In addition, Etisalat will offer the best deals, prices and a host of bundle offers on a broad range of Voice, Internet, Multimedia and TV services, along with a suite of its latest devices including 3G modems, routers and Smartphones.
This year, Etisalat has confirmed its presence with floor space and promises to have exclusive bundle offers and exciting plans only at GITEX Shopper. This will include special launches and promotions for Etisalat’s MORE reward program subscribers.

The GITEX Shopper will also feature Etisalat’s unique F1x3 car as part of its F1x3 promotion for the second year in a row, giving motor enthusiasts a firsthand feel of the car.

Khalifa Al Shamsi, Senior Vice President of Marketing, Etisalat, commented, “Etisalat is the leading telecom provider at the show and in the UAE. We are delighted to be back at the single largest IT and electronics industry event of the year, offering customers tailored products and services that will provide them with a remarkable communication experience at a great value.”

Al Shamsi added, “GITEX is also an ideal platform to strengthen vendor relationships and interact with our customers to know their suggestions and feedbacks on our products, so that we continue to innovate at every step of the way.”
 

Experience The World`s Biggest `Back-To-School` Exhibition As Part Of Your Eid Celebrations

Concept Brands Trading, the leading organizer of mega events and carnivals in the UAE, with the support of Dubai Events and Promotions Establishment (DEPE), is all set to host the biggest ‘Back-to-School’ exhibition as part of the ‘Eid in Dubai’ festivities to celebrate Eid Al Fitr. The event will be held from September 9 to September 18, 2010 daily from 10 am to 10 pm at the Airport Expo, Dubai.

Commenting on the world’s biggest ‘Back-to-School’ exhibition promotions, Mr. Vijay Samyani, founder and managing director of Concept Brands Trading L.L.C. said, “The campaign ‘Eid in Dubai’ as a concept developed by the Government of Dubai has been a very successful campaign. I am pleased to announce our exclusive partnership with DEPE to organize the ‘Back-to-School’ promotions as part of the ‘Eid in Dubai’ campaign. We will be offering some of the world’s leading brands in stationery and school essentials.”

The ‘Back-to-School’ exhibition will offer top brands at discounted prices, giving consumers more value for their money. The brands showcased include 3M – Post it & Scotch, Touchmate, Shoemart and Pablosky, Kids perfumes like Bratz, Moxie, The Simpsons, Kunfu Panda and Indiana Zone and kids watches like Toywatch will exhibit at the event. As a bonus for the visitors, many will walk away with lucky draw prizes.

While the focus is on stationery, visitors can browse through a wide range of products such as laptops, computer accessories and books, with discounts of between 30 to 60 per cent.

Creating an exciting family experience, ‘Eid in Dubai’ is organized twice a year by the DEPE. The venue will be host to a massive funfair featuring numerous games and attraction for kids and families of various nationalities to come and celebrate the spirit of Eid while the children prepare for schools to re-open.

Airport Expo will be one of the many entertainment destinations planned as part ‘Eid in Dubai’.
 

Following The Success Of The Ramadan Experience: Asateer To Be Transformed Into A Premier Event Venue At Atlantis, The Palm

Atlantis, The Palm, the leading entertainment resort destination in the Middle East is honouring the success of Asateer by making it a permanent venue at the resort. Due to an incredible number of positive comments and requests from visitors during the holy month of Ramadan, Asateer will now be used as a premier private function venue for events such as weddings, fashion shows and product launches.

Serge Zaalof, Chief Operating Officer for Atlantis, The Palm said: ‘’The concept behind Asateer was to provide our guests with a traditional Ramadan experience in a luxurious setting.” He continued, “Throughout Ramadan, over 37,000 guests experienced Asateer and we had over 100 bookings for parties of 20 guests or more, proving to us that Asateer was a perfect venue for holding large scale events with a sea view and beach setting.”

Asateer, meaning ‘myths’, overlooks the Arabian Gulf and The Palm Jumeirah took over 300 workers 8 weeks to build and covers an area of over 2,625 m². Asateer has an independent entrance from Atlantis and a private parking area for over 500 vehicles including a helicopter landing pad. The stunning marble floors and water features at the entrance of Asateer are just part of the striking decor and ambiance of the venue, which upon request can be customized to suit the requirements or tastes of individuals for any event.

Reshma Tony, Office Manager for TECOM Investments said, “Everyone from our team enjoyed the excellent food and ambiance at Asateer, and I would like to commend the team at Atlantis on the service and quality maintained at this beautiful venue.”

Asateer already has a booking for a wedding this November. Fizah Pasha, the future bride commented, “Asateer provides the grandeur of a ballroom, but what makes it unique is the backdrop-the Dubai skyline. The chandelier lights in Asateer along with the entrance way make it all the more exquisite.” She added, “I can’t wait for my guests to walk in through that entrance and be swept away by the interior set against that beautiful backdrop. I went for iftar at Asateer, and I was amazed at how beautiful the entire tent was designed. The effort can be seen and was much appreciated by my family and I. The buffet was also served in a very nice and professional manner. Asateer definitely stood out from all the other tents we visited during Ramadan.”

Atlantis, The Palm transports guests into a dazzling, imaginative world, the resort encompasses a 46 hectare site with 17 hectares of water themed amusement at AQUAVENTURE, extensive fresh and salt-water pools and lagoon exhibits, an open-aired marine habitat second only to Mother Nature, a seemingly endless stretch of beach, luxury boutiques, numerous dining choices including four celebrity chef restaurants, an exciting nightlife experience, a Spa and Fitness Centre, and 5,600m² of meeting and function space. With its enviable location atop the crescent of The Palm Jumeirah, the opening of Atlantis is a landmark event, redefining tourism in Dubai as the first truly integrated entertainment resort.

For more information on Asateer or any events at Atlantis, please call +971 4 426 0376.