Majid Al Futtaim Properties Continues To Set Footfall Benchmarks With Eid Trading Figures

Majid Al Futtaim Properties’ leading UAE shopping malls, Deira City Centre, Mirdif City Centre and Mall of the Emirates, have continued to record success this year, as they set new benchmarks for shopping traffic during the Eid period, with almost 850,000 visitors to the malls over the three days of Eid.

Peter Walichnowski, CEO of Majid Al Futtaim Properties said: “The strength of Majid Al Futtaim Properties’ unique shopping malls is in our ability to constantly adapt and add to the exceptional shopping experiences already on offer at our malls. The footfall numbers for our three leading UAE shopping destinations over Eid are proof of this, and our continuous innovations and expansions play an important part in achieving these records.”

Iconic retail destination Mall of the Emirates continued to set the bar for shopping centres in the UAE, as it marked the highest ever trading weekend in the mall’s history between the 10th-12th of September. Almost 150,000 customers visited the mall on the Saturday alone, drawn by the opening of the mall’s exceptional new luxury wing – the Fashion Dome, and the addition of the Pullman hotel.

Mirdif City Centre also broke its own record with the highest day’s footfall since the mall’s high-profile opening in March. Crowds of shoppers poured into the shopping centre to enjoy the promotions and array of special Eid entertainment held in conjunction with the Dubai Events and Promotions Establishment.

Deira City Centre continued the trend by surpassing its previous Eid trading figures for 2009, and welcoming throngs of visitors to join the Eid festivities.
 

Shopping Malls Under Majid Al Futtaim Properties Mark Ramadan With Annual Charity Drive

Majid Al Futtaim Properties’ eight shopping malls in the UAE, Egypt and Bahrain have joined hands to support the month-long charity campaign ‘Make a Difference this Ramadan’.

Through this annual charity initiative, Deira City Centre, Mall of the Emirates, Mirdif City Centre, Sharjah City Centre, Ajman City Centre, Maadi City Centre, Alexandria City Centre and Bahrain City Centre, will once again reiterate their commitment to help the underprivileged across the region.

The initiative encourages customers to donate a number of specific used items such as spectacles, clothing, mobile phones and books, at special collection points placed strategically throughout the malls. All items collected are then distributed to relevant charity organisations in the area and ultimately will be gifted to those who are in need.

Fuad Al Najjar, Vice President, Deira City Centre, said: “Ramadan is a time to reflect on the lives of those who are less fortunate, and our annual Ramadan charity campaign is extremely important to our whole team.”

“By partnering with these local charity organisations we make it easy for people to participate. Last year our malls together successfully collected around 62,000 items, all of which found a new home with those who are most in need. We hope to build on this success this year and to continue to spread the message of giving this Ramadan,” added Fuad.

Red Crescent Society will receive all the donations from the malls in the UAE. In Egypt, donations collected from Maadi City Centre will be gifted to a number of charity organisations such as the Egyptian Society for Integrated Development. Donations collected from Alexandria City Centre in Egypt will be given to Future Protectors, Daawa Lel Haya, Resala and Sahabet El Khair charity organisation.

Visitors to the malls who choose to donate to the initiative will also receive a special offer coupon that provides deals and discounts from participating retailers, as a small gesture of appreciation for their generosity.
 

Majid Al Futtaim Properties Wows Crowds With DSS Entertainment Line Up

Deira City Centre, Mirdif City Centre and Mall of the Emirates have wowed crowds of visitors with their outstanding line up of entertainment held so far for Dubai Summer Surprises this year, and the best is still to come!

Fuad Sharaf, Vice President of Mall of the Emirates, said: “Complementing the spectacular discounts, sales and promotions available, the malls have lined up a raft of live entertainment and activities for this year’s DSS festival throughout the hot summer months of July and August.

“In addition to countless parades, carnival performers, clowns, dancers and talent shows, and Modhesh meet and greet times held in partnership with the Dubai Events & Promotions Establishment (DEPE), the three malls also have a number of exclusive entertainment acts available only at these retail destinations.”

What’s in store for visitors with Majid Al Futtaim Properties DSS 2010 Entertainment:

Deira City Centre
Toy Story Activity Centre – July 6-31
The event will feature a Toy Story-themed face painting activity, kids’ colouring activities, puzzles, film screening, as well as sale of Toy Story merchandise at the Centre Stage of the mall.

Kids Fashion Week – August 1-7
A DSS signature event, Deira City Centre will be hosting the Kids Fashion Week for the second year in a row. The event will feature a display of the most colourful and coolest designs dedicated to young fashionistas, as glitzy and glam as the grown up versions. This mini fashion week will feature shows starring the local catwalk stars of tomorrow and some trendy creations that will be the inspiration for the youngster’s summer wardrobe.

Mirdif City Centre
Dora the Explorer – July 7-21
For the mall’s junior visitors, popular children’s heroine, Dora the Explorer, will be entertaining guests with her very own interactive musical edutainment stage show held at the mall’s central galleria.

Kids Olympics – July 25 – 31
A family oriented event for children aged 8 months to 15 years and their parents. The event involves sporting activities and competitions for especially for children; tailor made to suit the excitement levels of those tiny tots who otherwise may be left out, it is an opportunity for all the little ones to exploit their skills in a series of spirited challenges.

Cirque Le Masque – August 1-8
The gravity-defying performers of Cirque Le Masque bring an entirely new dimension to circus arts. In this sophisticated, European-style circus, with brilliantly costumed jugglers, acrobats, comics, and aerialists perform gasp-inducing acts of balance, grace, strength and detailed teamwork, set to spellbinding special effects and creatively inventive lighting, choreography and music.

Mall of the Emirates
Mall of the Emirates has also lined up many activities for its visitors such as Toys Alive, The Grilts – Land of the Giants, The Giants Parade and Hairspray – The Musical. Visitors will also have an opportunity to marvel at the superb unicyclist and juggling skills of the Amazing Valerie along with the thrill of meeting Modhesh and other DSS characters.

Toys Alive – 15 July-3 August
A chance for mall visitors to watch the Toy Soldier come alive and march up and down to protect his fellow toys. There is also the opportunity to get up-close with the dancing Ballerina who teaches children how to do the ribbon dance and meet the Rag Doll who loves to talk and have her photograph taken with visitors.

The Grilts – Land of the Giants – 18 July-7 August
Get ready to be amazed as three metre tall giants inhabit the Mall. They are not camera shy, and they love visitors to take their photographs! Young visitors can also have the chance to be lifted off the ground to show them what the world looks like from three metres high.

The Amazing Valerie – 11 July- 7 August
Valerie is all geared up to amaze visitors with her juggling talents as she makes her way around the Mall on her very own unicycle. The mix of bright costumes, juggling and incredible unicycle skills brings a truly circus feel to Mall of the Emirates.

The Giants Parade – 11 July-4 August
Visitors can experience just what it is like to be an ant as they are towered over by our trio of three metre tall giants. They are perfect for having a family photograph with – if they can be fit into the photo!

Extracts from Hairspray – The Musical – July 12-14
The cast from the musical show Hairspray perform extracts from the show being staged at DUCTAC. Featuring the cast from the hit show from London’s West End, their bright costumes and energetic performances will make you want to dance your way around the Mall of the Emirates as you do your shopping.
 

Majid Al Futtaim Properties Launches Region’s First E-Coupon System This DSS

Majid Al Futtaim Properties’ flagship shopping destinations – Deira City Centre, the brand new Mirdif City Centre and Mall of the Emirates, have taken Dubai Summer Surprises to the future this year, with the introduction of their high-tech, paperless automated coupon system – the first of its kind for shopping malls in the region.

The futuristic new system makes taking part in the amazing DSS offers and promotions across these leading shopping hubs easy, with customers able to present their receipts at any of the customer service desks and register all their data electronically into the system, instantly entering their details into the draw.

Once registered, visitors receive an e-coupon via SMS sent straight to their mobile phone and on their next spend they can simply present their mobile phone number to enter the draw again.

As a key sponsor of DSS for the 13th successive year, Majid Al Futtaim Properties has always been renowned for providing the ultimate DSS experience, and the easy new system has been eagerly embraced by shoppers in the first week of the festival.

Fuad Sharaf, Vice President, Mall of the Emirates, said: “We are continuously looking for ways to improve our customers experience during shopping festivals such as DSS, to ensure that visiting our malls at this exciting time is always fun and hassle free.

“The introduction of our ingenious new e-coupon system makes it so simple and easy for all our customers to participate in our amazing DSS promotions, including the opportunity to win a AED 200,000 shopping spree every week for every AED 300 spent across any of the three malls. We have already received great feedback from our visitors about the convenience the new system offers.”
 

Majid Al Futtaim Properties Kicks Off Sizzling Summer Shopping For DSS 2010

Temperatures are set to soar during this year’s Dubai Summer Surprises as the UAE’s favourite shopping destinations – Mall of the Emirates, Deira City Centre and the brand new Mirdif City Centre, turn up the heat with a whopping AED 200,000 combined weekly prize draw, in addition to a range of sales, discounts and entertainment throughout summer.

A key sponsor of DSS for the 13th successive year, Majid Al Futtaim Properties’ flagship destinations have joined forces to offer visitors an opportunity for every AED 300 spent across any of the three malls the chance to win AED 200,000 every week from 17th June until 7th August.

Fuad Sharaf, Vice President, Mall of the Emirates, said: “For the past 13 years Majid Al Futtaim Properties has become renowned for providing an unbeatable Dubai Summer Surprises experience and this year is no different. Every year we try to better our offering, to give visitors even more to look forward to.”

“By combining Mall of the Emirates, Deira City Centre, and the new Mirdif City Centre, we have made it easy for customers to participate in the incredible promotions across all three malls – giving consumers triple the choice and triple the chance to win,” added Sharaf.

Majid Al Futtaim Properties is also taking DSS into the future this year, with the launch of their high-tech, paper-less automated coupon system. Customers can simply present their receipts at customer service desks and register all their data electronically into the system, instantly entering their details into the draw. Visitors will then receive their e-coupons via SMS.

In addition to the amazing cash prizes up for grabs, the three malls are also set to entertain guests all summer long with an array of roaming entertainment, fun events and kids’ workshops throughout the DSS period.

For junior visitors, the malls have launched www.coolkids.ae, an exciting online kids club. This dedicated, kid savvy website will be a hub of information on all kids-related activities during the hot summer months, including retailer offers, promotions and fun events.

To add to the excitement the first 1000 kids to register online will receive a free ‘Magic Planet Card’ loaded with Magic Planet credit worth AED50 to make enjoying the summer surprises even easier.

The three malls will also host the premiere of the highly anticipated animated blockbuster, Toy Story 3 on June 22nd in conjunction with CineStar Cinemas. Customers can log on to www.coolkids.ae for a chance to win tickets to the premiere.

For soccer fans, soccer fever will be hitting the malls between June 27- July 10, during the final week of the World Cup. All three malls will be getting into the spirit of the game, with visitors spotted in the mall wearing their favourite soccer team’s jersey instantly winning attractive prizes. In addition, a number of outlets at the malls will be screening the matches live and visitors can log on to www.coolkids.ae to select their destination of choice to catch all the action and excitement.

With such unbeatable offers, discounts and sales, Mall of the Emirates, Deira City Centre and Mirdif City Centre guarantee pleasant surprises this summer for the entire family.
 

’Beat The Heat’ With Majid Al Futtaim Leisure’s Summer Extravaganza And Summer Camps

Whether it’s racing down the slopes of Ski Dubai, seeking adrenaline-fuelled thrills at iFly Dubai or discovering something new in Cite’ des Enfants, there is tones of fun to be had this summer, courtesy of Majid Al Futtaim Leisure’s (MAF Leisure), ‘Beat the Heat’ special promotions and summer camps.

MAF Leisure’s special summer promotion will now enable all visitors to Playnation, Aquaplay, Magic Planet, and Ski Dubai to receive Scratch and Win coupons that guarantee instant wins, discounts and special promotions for all attractions. Playnation will also be hosting a variety of entertainment activities on weekends with music, animation and live acts. The summer promotion will run from July 1 until August 10, 2010.

Catering to adrenaline junkies and young flyers alike, the indoor skydiving experience at iFLY Dubai can be enjoyed at special ‘3 for the price of 2’ rate, on weekdays before 3pm.

Simultaneously, specialized summer camps will also be conducted to engage children of all ages and help them brush up on their soccer skills, ski like a pro or engage in mid air stunts at iFLY! Designed to provide a unique opportunity for summer fun and learning kids will love the various summer camps currently on offer:

SOCCER CIRCUS DUBAI SUMMER CAMP:

Forget the vuvuzela’s – starting every Sunday from June 20th until August 5th head down to Soccer Circus Dubai at , Playnation, the perfect destination for aspiring footballers. Five years and above can now enjoy Word Cup fever and hone their fancy footwork between 9:30am and 5pm, five days a week with interactive games, five-a-side pitches and skilled instructors to show all the best passing, tackling and scoring tactics!

Cite’ des Enfants

For the younger participants, why not ‘edutain’ your child in Cite’ des Enfants, a education-centric playground for children aged 4-7 designed by French experts, Parisian Cite’ des Sciences et de l’industrie (CSI). Children can participate in everything from scientific experiments indoors and learn while they play with blocks, arts and crafts in organized group workshop sessions, followed by time in the stimulating exhibition area.

Majid Al Futtaim Leisure gives you a range of options for you to pick and choose the best option for your little one -

Summer Camp Sessions:
Starting every Sunday – June 13th – Sept 2nd
2 hours per day consisting of a
45 min workshop + 75 min in the
exhibition area.
*Consecutive days starting every Sunday with
2 sessions per day; 10am-12pm or 2pm-4pm.

Full Day Summer Camp Sessions:
Starting every Sunday from 10am – June 20th – August 5th
Full day package consists of a 45 min workshop + full day access to the exhibition area for 1 adult and 1 child.
Plus a free CDE guide book and lunch
Consecutive days starting every Sunday; 10am

SKI DUBAI

This summer, sand meets snow in a never-before-seen concept that brings all the fun of the summer to you with that much needed refreshing chill. Starting every Sunday from 20th June until August 5th, children from 3 to 13 can enjoy all the joys of winter and learn to ski five days a week. Children aged 8 and above can also learn snowboarding and test their newly acquired skills in a final race, at the end of the camp

Ski Dubai will also be hosting daily entertainment with lots of fun alpine themed puppet shows, animators, competitions and regular give aways from 2pm – 9pm every day.

For more information on all venues and camps please call
800 – LEISURE (534 7873)