Who Says a Gym Membership Can’t Be Free? Wexer is Redefining the Fitness Industry

DUBAI INTERNET CITY, United Arab Emirates, June 22 /PRNewswire/ — Every industry experiences disruptive innovation at some point, or even multiple times. When this happens a lifecycle reaches an end and a new one begins. It seems the health club industry could be seeing that kind of innovation right now.

In only 6 weeks newly launched online health club Wexer (wexer.com) has added members from more than 50 countries. This has made Wexer the second most globally spread health club operator in the world.

Why the overnight success? Founder and CEO Rasmus Ingerslev explains, "From having built a large chain of traditional health clubs I knew that convenience and price are among the most important factors when it comes to motivating anybody who wants to get in shape. This is why Wexer is free to use and can be accessed whenever and wherever you want to work out. The core of Wexer is high quality exercise videos and these are wrapped in a social community that allows you to connect with other members – just like in a real club."

Of course, "there ain’t no such thing as a free lunch." Wexer´s business model is based on three main sources of revenue; ads on pages and in the exercise videos, upgrades to Pro Memberships (USD 3.95 a month) and commission on products and services sold in the marketplace section of the site.

"Wexer is a volume driven model. We need a lot of active members with a behavior that allows us to make a micro turnover per member. Only 6 weeks into operations, it´s still too early to foresee what the metrics will look like at full speed, but we can see that we have the outreach we expected and that our members consider our services valuable," Ingerslev concludes.

Although starting up a new company in the middle of an economic downturn is not what you would call a dream scenario, it might be beneficial for Wexer. A lot of people are currently reconsidering how they spend their money and with a 0-dollar price tag on a gym membership this could be the best possible time to market for Wexer.

Who Says a Gym Membership Can’t Be Fre? Wexer is Redefining the Fitness Industry

DUBAI INTERNET CITY, United Arab Emirates, June 22 /PRNewswire/ — Every industry experiences disruptive innovation at some point, or even multiple times. When this happens a lifecycle reaches an end and a new one begins. It seems the health club industry could be seeing that kind of innovation right now.

In only 6 weeks newly launched online health club Wexer (wexer.com) has added members from more than 50 countries. This has made Wexer the second most globally spread health club operator in the world.

Why the overnight success? Founder and CEO Rasmus Ingerslev explains, "From having built a large chain of traditional health clubs I knew that convenience and price are among the most important factors when it comes to motivating anybody who wants to get in shape. This is why Wexer is free to use and can be accessed whenever and wherever you want to work out. The core of Wexer is high quality exercise videos and these are wrapped in a social community that allows you to connect with other members – just like in a real club."

Of course, "there ain’t no such thing as a free lunch." Wexer´s business model is based on three main sources of revenue; ads on pages and in the exercise videos, upgrades to Pro Memberships (USD 3.95 a month) and commission on products and services sold in the marketplace section of the site.

"Wexer is a volume driven model. We need a lot of active members with a behavior that allows us to make a micro turnover per member. Only 6 weeks into operations, it´s still too early to foresee what the metrics will look like at full speed, but we can see that we have the outreach we expected and that our members consider our services valuable," Ingerslev concludes.

Although starting up a new company in the middle of an economic downturn is not what you would call a dream scenario, it might be beneficial for Wexer. A lot of people are currently reconsidering how they spend their money and with a 0-dollar price tag on a gym membership this could be the best possible time to market for Wexer.

Hayya! Health Clubs offer value deals on memberships this summer

Hayya! Health Clubs, owned and managed by Emaar Hospitality Group, has developed a value deal this summer that entitles one free month of health and fitness amenities to those who opt for a three-month membership. The special summer offer gives members access to all Hayya! facilities.Mr Phil Bartle, Senior Operations Manager of Hayya!, said: “Hayya! clubs have become an integral component of the lifestyles of residents in Emaar communities as well as other health & and fitness enthusiasts in Dubai. We are adding to the Hayya! differentials of offering an extensive range of amenities and personalized service with value deals this summer.”The summer promotion offers special rates ranging from AED 1,195 for a single membership and AED 1,695 for a couple membership to AED 2,195 for a family membership for a limited period only. Hayya! clubs are located within The Lakes, Town Centre, Meadows Village and The Old Town – Downtown Burj Dubai. The range of facilities include gymnasiums, swimming and lap pools, aerobics studios, squash courts, tennis courts, children’s play areas, change room facilities, along with steam rooms and jacuzzi.To book your 1 Day Free Trial and avail of the summer offer, call 800 Hayya (42992)