Dubai Silicon Oasis Signs Mou With Dubai Department Of Tourism And Commerce Marketing

Dubai Silicon Oasis Authority (DSOA) today announced it has signed a memorandum of understanding (MoU) with the Dubai Department of Tourism and Commerce Marketing (DTCM) to provide best of class services and support for companies aspiring to develop hospitality ventures within the DSO.

According to this agreement, DTCM will take the responsibility for licensing and categorizing hotels according to DTCM regulations. It will also ensure the implementation of all other procedures related to tourism events activities.

The MoU was signed by Dr. Mohammed Al Zarouni, Chief Executive Officer of DSOA, and Mr. Khalid A. bin Sulayem, Director-General of DTCM, in the presence of senior officials from both organizations.

Dr. Mohammed Al Zarouni, Chief Executive Officer of DSOA, said: “Since the establishment of Dubai Silicon Oasis we have endeavored to develop the technology park into a fully integrated community that offers enabling services and facilities to all our customers. Consequently, we have been engaged with several governmental departments and signed various agreements and contracts that will serve to achieve the ambitious objectives for our business partners.

“Through this partnership, DTCM will be responsible for licensing companies aspiring to develop hospitality ventures at DSO. In addition, it will also oversee tourism related events and activities that will complement the overall deliverables of the technology hub.”

Khaled A. bin Sulayem, DTCM Director General said: “This agreement falls in line within the framework of cooperation and strategic partnership between the DTCM and public and private sector organizations to enhance the tourism industry standards and services. This will go a long way in enlarging the scope of tourism industry and help regulate the hospitality sector to better the tourism product offering of Dubai.”

“Companies that are interested in hospitality business will benefit from the DTCM’s expertise and efforts to promote and market Dubai across the word. This partnership between DSO and DTCM will help create better synergies for better tourism standards and regulations for the hospitality sector,” he said.

DSO is a free zone technology park for semiconductor, microelectronics and other high technology-based companies looking to set up their regional headquarters and R&D facilities in the Middle East and North Africa region. DSOA is the regulatory body for DSO, the region’s premier integrated innovations hub for high-tech industries.

aswaaq Inaugurates Its Stand Alone Supermarket In Al Sufouh

As part of its strategy to expand into different areas of Dubai, aswaaq has opened its first stand alone supermarket in Al Sufouh. The new supermarket is one of 40 supermarkets & 20 community centres, aswaaq is planning to establish in the emirate’s key populated areas.

The new supermarket occupies an area of 1000 square meter and it offers its services to some top landmarks like Dubai Media City, Dubai Internet City, Knowledge Village, in addition to residents of Al Sufouh and the surrounding neighbourhoods in The Palm, Jumeriah and Umm Suqiem.

Mr Affan Al Khoori , Director- Merchandise & buying at aswaaq, commented that the opening of aswaaq supermarket in Al Sufouh fits in perfectly with the company’s strategy and plans to expand into Dubai’s key populated areas and to cater for the needs of their residents.

"aswaaq places quality as a top priority. It is keen to provide products with the highest world standards to meet the needs of the various segments of the local community. aswaaq also prioritises food safety, therefore, aswaaq is adapting HACCP protocols as a comprehensive preventive system to guarantee food safety. For this purpose, it utilizes state-of-the-art quality control technology to monitor freshness of food products," Mr Al Khoori said.
He referred to aswaaq’s ambitious plans to open many integrated community centres in various locations that are in need of shopping services in Dubai.

The supermarket has been designed in a way that facilitates the access to different services. A special entrance is devoted for the bakery; also there is breakfast and lunch facilities, where shoppers can enjoy delicious meals that are prepared upon request. It also provides home delivery services for food meals.

In addition, aswaaq’s supermarket in Al Sufouh offers a wide tailor made of the of breads and pastries, food items, home supplies, mobile phones and accessories as well as self service DVD rental (by machine ).
Like aswaaq’s in Nad Al Hamar and Al Mizhar, the new supermarket has been equipped with the latest technologies; it depends on a considerable talent people are working in its various sections.
 

Premier Inn Continues Regional Expansion With A New Opening At Dubai Silicon Oasis

With many companies slowing down expansion plans and cutting operational costs in a bid to weather the financial storm, one company stands out from the current abatement in activity across the hotel industry. Premier Inn, the UK’s largest and most successful hotel brand is continuing its plan to be the dominant value for money hotel chain in the region by opening their second hotel in Dubai at Dubai Silicon Oasis.

Owned by Whitbread plc, one of the UK’s oldest companies, Premier Inn operates in Dubai under a joint venture with Emirates Group and entered the market a year ago with the opening of their first hotel in Dubai Investment Park. The new Dubai Silicon Oasis property is the first of two openings planned for this year, the other being at Dubai International Airport, lending further weight to their commitment to establish the brand in the region.

Darroch Crawford, Managing Director of Premier Inn in the Middle East said, “ The current economic climate has made both business and leisure travelers look for value for money as a key attribute when deciding on accommodation. We strive to be the best value for money hotel in any region we operate, which is why the brand continues to thrive in the current conditions and why we are pressing on with our expansion plans.”

The hotel will be the first to open at Dubai Silicon Oasis, the region’s premier integrated innovation hub for high tech industries. “We are extremely pleased to have secured this opportunity at Dubai Silicon Oasis”, Crawford continued, “Our customer base is usually evenly spread between the business and leisure traveler, so an integrated community such as Silicon Oasis is the perfect location for Premier Inn.”

Dr. Mohammed Al Zarouni, Vice Chairman and CEO – Dubai Silicon Oasis Authority commented on the addition of Premier Inn to the development, “Being an integrated community, it was a very important strategic move for Dubai Silicon Oasis to incorporate a hotel within the development. A brand such as Premier Inn represents the type of values that we welcome and as their hotels appeal to the business and leisure travelers alike we are confident the new hotel will be a great success.”

The new hotel, with 230 rooms, will offer everything you’d expect from a Premier Inn, comfortable rooms, each en suite with bath, shower and bidet and capable of comfortably accommodating a family of up to four, as well as a rooftop swimming pool and whirlpool bath, all for just AED 350 per night. The hotel also offers a contemporary Restaurant (Bedouinns) a Bar (The Retreat), Costa Coffee and a rooftop swimming pool with whirlpool bath.
Premier Inn at Dubai Silicon Oasis will be officially opened by Dr. Mohammed Al Zarouni, Vice Chairman & CEO – Dubai Silicon Oasis Authority- at 12noon on 6th May 2009.

For hotel bookings, visit www.premierinn.com or call +971 (0) 4 885 0999.