Commemorative Nol Card To Be Launched 2 Days Ahead Of UITP Congress

Roads & Transport Authority – Nashwan Atta’ee: With effect from Friday, the 8th of April 2011 i.e. two days ahead of the 59th UITP (International Association of Public Transport) Congress and Mobility & City Transport Exhibition, the Automated Fare Collection Department, Roads and Transport Authority (RTA) will offer Nol Silver Card depicting the UITP Congress’s logo in commemoration of the event to be held for the first time ever in the Middle East and North Africa. The card will have the same value of the currently used one i.e. AED 20.

Mohammed Obaid Al Mulla, Board Member of the Roads and Transport Authority (RTA) and Chairperson of the Higher Organizing Committee of the 59th UITP Congress and Mobility & City Transport Exhibition, stated that the RTA had mobilized its full potentials and capabilities to make this event a success and promote it locally, regionally and globally.

Al Mulla continued: “Nol Silver Cards will also be distributed to participants in the Congress and its accompanying Exhibition to provide them with smooth mobility within Dubai Emirate throughout the days of the event so that they can have the opportunity to experience RTA’s mass transit modes and the supporting infrastructures.”

“The Nol Silver Card marking the event will be sold at all RTA’s Metro and public bus stations. Nol card is intended to be the best means of paying mobility fares in Dubai through using a single card covering all mass transport modes, hence saving both time and effort for users. The card is also provided with an e-purse for use based on pay-as-you-go system,” Al Mulla added.

Today, the Nol Card is the ideal and best choice for mobility using public transport modes in Dubai, including the metro, public buses and water buses, and can also be used to pay car parking fees.
 

Three Training Programs Launched Through Majid Bin Mohammed Training Initiative During Careers UAE 2011

In a climate of increasing competition and change, there is a need to provide ideal working environments to attract local talent and encourage creativity and excellence. It is in light of the ongoing efforts of His Highness Sheikh Majid bin Mohammed bin Rashid Al Maktoum Chairman of the Dubai Culture & Arts Authority, to encourage qualified nationals to participate in the labour market that the Private Office of His Highness has announced its participation in Careers UAE 2011 for the third consecutive year in order to launch the Majid bin Mohammed UAE Nationals Training Initiative.

Careers UAE 2011, in its 11th edition, is being held from 21 to 23 March, at the Dubai World Trade Centre, under the auspices of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice-President, Prime Minister and Ruler of Dubai. The most affluent recruitment, education and training event for all UAE nationals, it is considered to be an event of the utmost importance as it contributes to the empowerment of UAE nationals by providing suitable employment opportunities along with its promotion of Emiratisation.

Within this framework, Careers UAE is the perfect platform to launch the comprehensive training initiative aimed at strengthening the confidence of young nationals and securing their future, thus providing stability and improved livelihoods for themselves and their families. Under this initiative, young nationals are given a choice to join between three programs: Management Training Program, National Coaching Program, and Initiatives Management Training. The Management Training Program allows young candidates the opportunity to experience professional training in leading global companies; the program starts in June for a period of no less than six months. The National Coaching Program will also commence in June for a period of no less than three months, allowing qualified nationals a chance to train intensively to hone their skills, among a group of leading national companies in the country. The Initiatives Management Training program provides an opportunity for its members to participate in an array of future initiatives throughout the year.

The ultimate strength of the initiatives is that they open the doors for professional training opportunities for all qualified UAE nationals, as they work under the guidance of major companies, institutions, and consultancies, and private institutions. This will equip them with the right skills and requirements to secure the best jobs in the market. This is noteworthy because it has been shown through studies that training leads to improved and enhanced performance, which in turn translates to increased wages by as much as 4 to 11%. Companies that hire trained employees will also bear the fruit of this success with increased profit rates brought in by more efficient employees. The same studies also show that an increase in training expenditure by 10% translates into an increase in productivity of up to 3%, which ultimately means training programmes are of vital importance when it comes to Emaratisation in various business sectors across the UAE. This initiative will also interject more qualified nationals into the labour market, and promote local production.

The initiative is being held in partnership with major global and national consulting firms and companies including: "Deloitte Middle East", "Ernst & Young", "IMG", "KPMG", "Price Waterhouse Coopers", "Profiles International Middle East,” "Desert Group", the Emirates Medical Group, "Sharaf DG," and “Saeed and Mohammed Al Naboodah Group of Companies”. These partnerships ensure that the training programmes are operated according to the highest International standards.

Through this initiative, Careers UAE 2011 will provide the ideal platform to improve and hone in on the skills of young nationals allowing them a competitive edge in the market by meeting with a range of exhibitors who specialize in training and human development. They will also be able to meet face to face with representatives of leading national and international companies to achieve their desired employment aspirations.

Applications and interviews for admission into the different programs of the initiative will be carried out during Careers UAE 2011, 21-23 March, at the pavilion of the Private Office of His Highness Sheikh Majid bin Mohammed bin Rashid Al Maktoum.
 

IMEWE Submarine Cable Launched For Commercial Use

A consortium of nine partners comprising of leading global telecom operators, has completed and launched of a high-capacity, state of the art fibre-optic submarine cable that stretches from India to Europe. The 13000 kilometers long three pair fiber optic cable named IMEWE (India- Middle East- Western Europe),has a design capacity of 3.84 terabits per second, and is also the most advanced cable connecting India in South Asia to Italy and France in Western Europe via the Middle East with landings enroute in Pakistan, UAE, Saudi Arabia, Egypt and Lebanon.

Ali Amiri, Executive Vice President of Etisalat’s Carrier and Wholesale Services stated "The extra capacity and reliability provided by the IMEWE cable will not only delight customers across the region and bringing great benefit to UAE as a whole ,but also will be responding to substantial growth in capacity requirements due to surge in broadband demand witnessed by the region. Etisalat’s position in the Middle east, Africa and Asia has been established, thanks to its strategy of making long-term investments in markets and technologies that realize return for many years to come. Our participation in the IMEWE is an example of this vision taken from and we expect to see great results in terms of both the performance of our network and an enhanced customer experience."

The IMEWE consortium comprises of nine major telecom companies: Bharti Airtel (India), Etisalat (UAE), France Telecom-Orange (France), OGERO (Lebanon), Pakistan Telecommunication Company Limited (Pakistan), Saudi Telecom Company STC,(Saudi Arabia), Telecom Egypt (Egypt), Telecom Italia Sparkle (Italy), and Tata Communications (India). IMEWE is the third major submarine cable operational between India and Europe after SMW3 and SMW4 and is expected to play a major role in meeting ever growing bandwidth requirement of Indian sub continent and Middle East to Europe and beyond. IMEWE system would also play a key role in expansion of broadband services among masses in concerned countries.

With the activation and the beginning of operations of IMEWE, concerned member countries shall witness a new era in communications that will undoubtedly lay the foundations for faster international connectivity for generations to come. IMEWE system shall also play a major role of providing continuity of service in case of technical problems in other existing major cables on the route.
 

JRG International Brokerage DMCC Launched UAEs 1st IBMC  Investors Club

JRG INTERNATIONAL, the IBMC Group company and the leading ISO 9001:2008 certified Financial Institution who pioneered Client Segregated Bank Account System and Global Cash management and Transfer System for the benefit of Global Investors, have made yet another remarkable contribution to the Investing public, by launching the UAE’s First IBMC-INVESTORS CLUB.

IBMC-Investors Club is first of its kind in UAE benefiting both Retail and Corporate Investors and the doors made open to the public in an auspicious Inaugural Ceremony today, on 7th May 2011 – 11.30 a.m at City Tower -1, Suite No. 503, Sheikh Zayed Road by Mr. Gautam Sashittal -Chief Operating Officer (COO), Dubai Multi Commodities Centre (DMCC) in the presence of Press & Media Officials, Global Investors, Industry Professionals and Senior Officials of JRG International and IBMC Group.

JRG International, one of the DMCC/DGCX premier members having ISO9001:2008 certification have designed personalized Access Control Club Cards enabling members to access the investor club services from all its centers across UAE.

\\\”The launch of IBMC Investors Club comes at an opportune time as it gives its members the opportunity to access a pool of expertise as well as the training tools needed to make investment decisions. DMCC is proud to support such initiatives, which fuel the growth of the regional investment industry” Said Mr.Gautam Sashittal -Chief Operating Officer (COO), Dubai Multi Commodities Centre (DMCC).

“Investors across UAE will find IBMC-INVESTORS CLUB as an excellent environment to stay focused, gain experience and accelerate investment learning. Social interaction with like-minded members also adds an important and enjoyable dimension to the club experience. New investors find that a club provides a safe and supportive environment to learn the basics of investing, while experienced investors gain an opportunity to sharpen investing skills. Investors can have direct interaction with senior financial advisors and real time support from Research Training and Technology (R.A.T) centre is also ensured at IBMC-Investors Club.” Said Mr. Hazza Bin Mohammed, Chairman and Managing Director- JRG International.

“Investors can access IBMC-Investors Club strategically located at the business hubs of Dubai, Abudhabi and Sharjah with personalized Access Control Club Cards. JRG International will launch IBMC-INVESTORS CLUB at Abu Dhabi and Sharjah very soon. Investors will get personalized service directly from Financial Advisors on Global Markets and products like Metal, Commodities, Multi Country Currencies, Energy etc.. IBMC Investors Club will facilitate most advanced practical training on investment strategies specifically designed to different asset classes. Club members will get access to INTERNATIONAL TRADING HALL designed to provide hands on trading experience along with free access to latest research tools and software.

Up on taking Corporate Club membership, Companies and firms can also avail benefits offered by Investors club. Individual investors will get membership after prior registration for free training provided by IBMC-Investors Club. We are also committed to the Management Students and provide the facility to Professional Colleges and Educational Institutions to extend the investor club benefits as a part of investment educations to their students. The Investors club across UAE will be open from 8.am to 11.30 pm benefiting the UAE Investors.”-Said Mr Sajith Kumar PK- CEO and Director –JRG International.

Industry Professionals, Investors, Corporate officials and media/press officials were also participated in the launching ceremony.

Investors Club Benefits

Being the first of its kind in UAE, IBMC Investors Club offers the following Facilities to its members.

– Focused Service to Train, Support and Develop members to become independent wealth creators and create the habit of Systematic Savings and Investment
– Investor Friendly Atmosphere with direct access to Global Market Products with free refreshments.
– Real Time news feeds to keep members well updated on live international news having price impact on Global Market Products
– Access to International Market Analysis software with most modern analysis tools
– Exclusive Advisor Assistance to Learn through Live Market Experience-Focused on Practice than theory.
– Access to International Trading hall, Facilitating Global Products to Customers finger tips
– Access to International Training Centre for in-depth learning to improve returns
– Direct Access for real time support from Research Training and Technology (R.A.T) centre.
– Social interaction with like-minded members and learn proven Strategies through knowledge Sharing

Dubai Customs Launched Cadre During Fakhr Furda Event

Dubai Customs launched a new initiative directed to its staff under the name “Cadre” in order to foster means of interaction and communication with all employees and realize the department’s goals for this year in building and developing the human resource competencies and develop their leadership skills.

The launch of the new initiative took place in the “Fakhr Al Furdha” ceremony which Dubai Customs held in Jumeira Zabeel Saray Hotel in Dubai last Wednesday 16 March. 129 employees under 11 different categories were honored including 25 inspectors from different customs centers, and 11 divisions, managements, projects, and work teams.

HE Ahmed Butti Ahmed, Executive Chairman of Ports, Customs and Free Zone Corporation, Director General of Dubai Customs said that the Department’s people are its real assets and the pillar that the department rely on to achieve success and distinction.

HE added in a speech he delivered during the event that:” The achievements realized by the department in the last period weren’t the outcome of individual effort; rather it was the fruit of the collective efforts of the department’s employees.

“We, in Dubai Customs are one big family with one common goal; and we all share the happy time of achievements. This is why we invest our time here to enthuse you to do even better in the future and give you the opportunity to gain the most from continuous training courses available in the department”. He added
HE thanked the employees on their performance, specially those who couldn’t attend the event because they work in distant sea, air, and land customs outlets and contribute in protecting the country and developing its economy.

Fahad Hamad Bin Fahad, Executive Director HR, Finance & Administration Division in Dubai Customs said that the initiative of “Cadre” serves as state of the art umbrella that covers all the department’s HR axes and objectives. It is a program that is expected to increase interaction and communication amongst employees.

Mr. Fahd thanked all the department’s employees for their relentless and selfless efforts through the year. He confirmed that the DC will always keep its promises of taking care of its employees and helping them do their work in healthy work environment.

The Cargo and Shipping Division was awarded as the division that obtained the highest level of employee satisfaction Inspection Center at Cargo Village and Hamria customer service center were honored as the best customer service centers. Social responsibility award team and suggestion department team received award as the best work teams in the department.

The event included a show presented by Dubai Customs inspectors and an artistic attraction performed by the French artist Louk who drew features of Dubai on sand. The audience also enjoyed watching a documentary on the most important achievements of Dubai Customs in the human resource field and means to develop it.
 

 

Under The Auspices And In Presence Of H.H. Sheikh Mohamed Bin Rashid Al Maktoum Gulf Engineering Conference To Be Launched Saturday In Dubai

Under the auspices of H.H. Sheikh Mohamed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, the Institute of Electrical and Electronics Engineers (IEEE) will organize the Sixth Gulf Engineering Conference “GEC”, entitled "Towards Comprehensive and Sustainable Technology" and "Woman in Engineering, Science and Technology Forum” stemming from the GEC under the banner of “For a Better Planet” from 19th to 22nd February, 2011.

H.H. Sheikh Mohamed bin Rashid Al Maktoum will inaugurate the first day of the GEC on Sunday, 20th February, 2011 at Grand Hayatt Dubai Hotel, while Sheikha Lubna Al Qasimi, Minister of Foreign Trade, will inaugurate the "Woman in Engineering, Science and Technology Forum” on Saturday 19 February, 2011 at Raffles Dubai Hotel.

Dr. Essa Bastaki, Chair of IEEE Emirate branch said: “This event has a highly reputable position at the global level. It was held for the first time in the UAE because of the high capabilities and elements in science, technology, communications and engineering. We spare no effort now to host similar great events in the coming years".

“The event will last for four consecutive days and will discuss more than 174 work papers submitted by researches from forty three countries around the world.” Bastaki added.

UAE researchers are 131, which the greatest level of participation in the event as they will submit around one third of the work papers. Iranian researchers are 47, Indian researchers are 30, Egyptian researchers are 25, Saudi Arabian researchers are 23, Omani researchers are 17, Pakistani researchers are 15, USA researchers are 14, UK researchers are 10, Kuwaiti researchers are 9, Malaysian researchers are 9 and five researchers from other GCC states and the rest of the world including France, Canada and other European countries.

Sheikha Lubna Al Qasimi will deliver a speech at the event. She will talk about woman contributions in science and technology career and its leading role in achieving sustainable development. Key women figures, specialists and researchers from GCC sates as well as experts from various parts of the world representing world renowned universities, global companies and a great number of civil society organizations will attend the event.

 The event will tackle primary areas including energy, electrical power, industrial and technological applications, communications science, information technology, electronics sector, electronic control systems, digital signals processing and machine learning.

The event is sponsored by (Etisalat) as the corporate sponsor, Dubai Aluminum Company Ltd. (Dubal) as the premier sponsor, Huawei Company Ltd as the platinum sponsor, Dubai Electricity and Water Authority (DEWA), Dubai Cable Company Pvt. (DUCAB) and Khalifa University of Science, Technology and Research share the golden sponsorship. Abu Dhabi Company for Onshore Oil Operations (ADCO) and AMD Company share the golden sponsorship. Megger Co. and Projacs are participating sponsors. United Arab Emirates University, Petroleum Institute – Abu Dhabi, American University in Dubai, Khalifa University of Science, Technology and Research participate as supporting universities. Dubai Quality Group (DQG) and IEEE participate as supporting organizations. Woman Forum is sponsored by the American University in Dubai, ADCO and Areej Al Amira Co.

Through sponsoring this event, Etisalat aspires to express its continued support for the efforts made at the sustainable development level. Etisalat focuses attention on implementing technologies and support modern innovations and services that may enhance efforts of sustainable development in the country in addition to the awareness campaigns in which Etisalat takes part.

Etisalat is one of the largest national organizations supporting women in engineering, science and technology. The number of female employees in Etisalat is estimated at 1500 occupying different positions, of which UAE national female employees form 70% which reflects the great attention paid by the organization to the woman and its leading and vital role in various fields.

It’s worth mentioning that Etisalat is the official sponsor of IEEE events as it sponsored the first conference for processing signals and communications held by the IEEE.
 

Luxury In Grand Style: The New Audi A8 L Launched In The UAE

Audi is introducing its new flagship model. The A8 L quattro with a long wheelbase sets new standards of luxury, dynamism and efficiency in the top automobile manufacturing league. The Audi A8 L will be launched as a 372 hp 4.2 liter V8 with eight-speed tiptronic and quattro four-wheel drive, but will be available with further engines in 2011. “The Audi A8 L is the most important model for Audi in the Middle East for the next five or six years. It will be one of our top sellers. We are aiming to gain significant market share in the German premium D-segment and expecting four digit annual sales figures for the Middle East region” says Audi Middle East MD, Jeff Mannering.

Customers for the top model value comfort, style and prestige, which is why Audi designed the A8 long-wheelbase version for both those with chauffeurs and those who drive themselves. Every bit of the additional 13 centimeters benefits the rear seat passengers. The seats can be ventilated and adjusted in a variety of ways and the optional reclining seat behind the front passenger’s seat offers first-class luxury as in an airplane, featuring a footrest that folds out from the front passenger seat, an adjustable backrest and massage function. Among the optional features that promote relaxed travel or alternatively concentrated work in this mobile lounge are a folding table, a refrigerator, and a Rear Seat Entertainment system with access to its own DVD drive, hard drive jukebox, SD memory card readers, as well as a separate Audi music interface. The two 10.2-inch screens are the largest screens available within the immediate field of competitors. First class quality of workmanship is applied to every detail – from the ambient lighting through the accurately fitted switches with their precise click action. Audi exclusive customization options from quattro GmbH make the already highly luxurious Audi A8 L even more distinctive by tailoring both interior and exterior to the taste of the owner’s preferences.

The new A8 is a concentrated high-tech package that confirms the Audi claim to technical leadership – “Vorsprung durch Technik”. The touch-sensitive control panel known as MMI touch allows the driver to input navigation destination or a telephone number simply by writing on the pad with a finger. The high-end navigation system operates with high resolution 3D graphics and can be paired with adaptive cruise control system, the Audi side assist system, which helps the driver to change lanes, Audi lane assist, which detects any departure from the chosen lane, or the optional night vision assistant. The new Audi pre sense safety system is closely linked to the assistance systems. It is available in several stages: the full version brakes the car automatically in order to minimize the consequences of a nose-to-tail collision. Standard features include the Audi drive select system, adaptive air suspension, as well as the Audi sound system, which can be upgraded to the top-of-the-range Bang & Olufsen Advanced Sound System with more than 1,400 Watts and 19 speakers. The high-end full LED headlights are available as an option. Two sunroof options allow plenty of light in the interior: the electric solar sunroof or optional panoramic sun roof, which has the further advantage of a second, tilting rear section including with a separate sunblind, which can be operated from the front and rear of the car.

The Audi A8’s 4.2 FSI V8 engine draws 372 hp of power from 4,163 cc displacement and 445 Nm of torque at 3,500 rpm and accelerates the large sedan from zero to 100 km/h in 5.8 seconds. In the EU cycle it consumes just 9.7 liters/100 km and emits 224 grams of CO2/km, a reduction of 1.2 liters or eleven percent over the predecessor while power increased by 26 hp. Efficiency is a built in feature of the Audi A8 L, which employs among many other features an energy recuperation system and achieves a weight advantage of about 40 percent over a comparable steel body thanks to the aluminium Audi Space Frame (ASF) principle.

The new Audi A8 L is available as of now starting from AED 358,000.

 

Continual Improvement Symposium To Be Launched Tomorrow

Under the patronage of H.H. Sheikh Ahmed bin Said Al Maktoum, president of Dubai Civil Aviation Authority and the honorary sponsor of Dubai Quality Group "DQG", Continual Improvement Subgroup, a subgroup of DQG, will organize the second session of the Continual Improvement Symposium tomorrow, in Le Meridian hotel, Dubai.

The event seeks to share the best practices and learn from practical experience of continual improvement applied by several leading organizations and in various sectors within the UAE. DQG is very keen on organizing this event annually in an attempt to contribute to the enchaining the organizational excellence standards in business community.

The event will witness the "Quality Test" competition which includes four categories: Kaizen, breakthrough process improvement, innovation in products and services and quality general test.

Winners will be selected based on measured and accurate bases as well as "Continual Improvement" standards, since Kaizen depends on creativity, accurate implementation and continual education. The competition relays on competitors’ performance in the presentations and "Question and Answer" part, as all competitors will be able to answer the questions and inquiries of audience in order to maximize and communicate the benefit.

A number of global experts in continual improvement will participate in this event on the top of them Mr. R. B. Madhekar, Chief General Manager of Maruti Center for Excellence, and Dr. Gannur Siebert, CEO of Aspin Foundation in the MENA. The event will also witness the attendance of representatives from the government and private sectors as well as stakeholders and people specialized in quality and continual improvement.

DQG organizes this event on the occasion of annual world celebration of the World Quality Day in November. Several government authorities and local and global private organizations as well as a considerable number of experts and stakeholders will participate in this leading symposium.

DQG celebrates the "World Quality Day" for the purpose of optimizing the concept of quality at organizations operating in the UAE and providing them with everything new in this field to enhance the culture of quality and implement its standards in all aspects of life on the individual and organizational levels at large.

The symposium is organized under the auspice of Intercool Contracting Limited and Mini Tab, while Le Meridian Dubai Hotel will host the event.

Considered as one of the leading quality-driven organizations, Dubai Quality Group aims to spread quality concepts among organizations through its regular quality programs and consultancy services. These programs and services contribute in improving the performance levels of local business sectors.
 

New Education Model Tailored For MENA Students Launched In Dubai

Dubai American Scientific School (DASS), a private school providing high-quality American education in Dubai, has recently signed an agreement with Mosaica Education, Inc., a global leader in education reform, to implement a new education model tailor-made for schools in the Middle East and North Africa. Under the agreement, the specially developed education model, which combines the best practices of the American education system with the region’s cultural values and heritage, will initially be implemented at DASS in Dubai and will gradually be introduced to other private schools as part of a wide-scale initiative to overhaul and enhance the education system across the region.

Up to 80 per cent of the UAE population is made up of foreign nationals, while several other countries in the Middle East likewise feature a high percentage of expatriate population. This highlights the importance of implementing a specialised education model that considers the cultural diversity present in schools across the region.

Hikmat AlHaj Al-Kaitoob, Vice Chairman, DASS, said: “With its rich history of contribution to knowledge, the Middle East is a natural venue for such a powerful partnership and a groundbreaking learning concept. Having a student population that represents diverse cultures, the Dubai American Scientific School, for its part, is uniquely positioned to launch this education model, which we hope to introduce throughout the region. DASS had been on the lookout for the best K-12 education provider and we are pleased that Mosaica has come up with an education model that we believe is best suited for the Middle East. We are thrilled to be part of this groundbreaking initiative, which we believe will also complement the goal of H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, of raising the standards and quality of education in the region.”

Michael J Connelly, Chief Executive Officer of Mosaica, added: "Mosaica has developed a new educational model that integrates the best practices of the American education system with the region’s cultural values and heritage, optimising the learning experience and protecting the sensitivities of children from different cultural backgrounds. We believe that Dubai American Scientific School is the ideal partner for the launch of this education model because of the school’s excellent track record and its unique schooling philosophy that embraces modern and innovative education concepts. We are confident that DASS will successfully help us illustrate the great value and importance of the new education model, which will ultimately encourage private investors, governments and other education stakeholders to adopt this powerful education concept in private and public schools across the Middle East."

DASS is a high-quality K-12 private school in Dubai that is renowned for its unique and modernschooling philosophy that applies the rules of scientific research to the education model. The school features a highly competent teaching staff and is managed by a school board made up of prominent members of the UAE’s education sector.

Mosaica currently operates over 80 elementary, middle and high school programs in the USA and other countries, and has served more than 40,000 students in the last 13 years. Building on its extensive experience working with a variety of schools, Mosaica has been developing independent and private schools around the world, providing quality education programs tailored to their particular needs and cultures.
 

’More Mondays’ Launched By Etisalat

Etisalat today announced a bonanza for its customers through its More rewards programme by launching its latest initiative- “More Mondays”. Etisalat’s More members will now receive special discounts, free gifts, services and other privileges when they shop with the programme’s participating partners on Mondays. All they have to do is present their cards at the time of shopping or purchasing their service and avail of the ‘More Mondays’ benefits.

The innovative concept has been introduced to exclusively provide all More members with a diverse array of exciting rewards by partners and famous lifestyle brands such as Joy Alukkas, Al Jaber Optical Centre, Wafi F&B and many more.

Commenting on this new initiative, Haitham Al Kharusi, Vice President of Marketing Communications & Loyalty at Etisalat said “Etisalat is committed to launching interesting and innovative ways to ensure that customers get maximum value out of every dirham they spend. The More rewards programme is becoming popular for the unique rewards and offers from our extensive line-up of brand partners. ‘More Mondays’, the latest addition will give our customers even more in terms of value through exclusive offers and special discounts on one specific day of the week over and above the premium rewards that are on offer all year round. We have created Mondays as a day for our valued customers to associate with More to avail the latest offers with our partners.”

For further information, customers can visit http://www.moremondays.net. They can also SMS “MONDAY” to 1010 to get details on offers every week.

The Etisalat More rewards programme enables Wasel prepaid and GSM postpaid customers to earn reward points for every 1 AED spent. Customers can then redeem these points through purchases with either Etisalat or from its 52 brand partners including: UAE Exchange; Debenhams; Starbucks; H&M; Next; Paris Gallery; Dubai Dolphinarium; Joy Alukkas; Magrudy’s; Life Healthcare; Rotana and Hyatt.

Customers who register online for the Etisalat More rewards program at www.etisalat.ae/more, will get 1200 bonus ‘More’ reward points.