Fashion and Golf Meet on the Fairways of the Dubai World Championship

Leisurecorp, a division of Nakheel Leisure, has announced a global partnership with Polo Ralph Lauren joining together a world-renowned luxury lifestyle brand and one of the most innovative new tournaments in golf.

Polo Ralph Lauren has become the official outfitter for the Dubai World Championship, the anticipated season-ending event to the inaugural Race to Dubai, and will dress officials, marshals and PRO-AM players. The two-year partnership fully extends to this week’s European Open in addition to the 2010 tournament, and is in line with Leisurecorp’s efforts to bring new audiences to golf by lending the sport a modern, stylish image.

In the coming months, Polo Ralph Lauren will unveil a collection of Dubai World Championship golf wear for men and women that will be sold internationally at select Ralph Lauren retail locations and at the tournament itself. They will also design a new shirt to be worn exclusively by the leading European Tour player caddies at the Dubai World Championship, replacing the traditional caddie bib.

Polo Ralph Lauren already partners with European Tour members Luke Donald and Gonzalo Fernández-Castaño; outside of golf, Polo Ralph Lauren is official sponsor of the U.S. Open (Tennis) and an official outfitter of the Wimbledon Championships.

David Lauren, Senior Vice President of Advertising, Marketing and Corporate Communications for Polo Ralph Lauren, said:

“We are thrilled to be partnering with Leisurecorp for the Dubai World Championship and The European Open. This new partnership is very much in line with our support of high-profile sporting events, and builds on our existing relationships with leading European Tour golfers Luke Donald and Gonzalo Fernández-Castaño.”

The Race to Dubai season-long competition includes 49 golf tournaments at 26 destinations around the world. The contest will conclude in November, when the leading 60 players will qualify for the Dubai World Championship, thereby ensuring that only the world’s best players will have the chance to compete. The Dubai World Championship will be a celebration of golf for spectators and players alike. Tickets for all four days are available free of charge.

Hamza Mustafa, Managing Director of Nakheel Leisure, said:

“We are thrilled to welcome Polo Ralph Lauren into a partnership with the Dubai World Championship. We look forward to working with what is undoubtedly one of the world’s most prestigious fashion brands as they continue to build their brand presence in leading global sports events.

“The Dubai World Championship will provide a thrilling crescendo to The Race to Dubai, and the opportunity to introduce such a modern and luxurious brand as Polo Ralph Lauren is entirely fitting with our vision to truly differentiate this event within the golfing world."

The Dubai World Championship will be held on the Greg Norman-designed Earth course at Jumeirah Golf Estates in Dubai, from 19 to 22 November. The event recently received patronage from His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and President of the Executive Council.

The 32nd European Open will be the first of the two events, and will take place at the London Golf Club in Kent from 28 to 31 May. This year, golf fans will be able to see a world-class field free of charge on any day of The European Open, following the success of the tournament’s ”Free Ticket Thursday” promotion last year, which attracted nearly 24,000 spectators.

For more information on the tournaments, please visit:

European Open Championship: EuropeanTour.com

Dubai World Championship: DubaiWorldChampionship.com

For information on sponsorship, please contact:

David Collins
Director of Sponsorship, Leisurecorp
David.Collins@leisurecorp.com
PH (04) 3662910
Corporate Hospitality
Kerry Bannerman
Hospitality@dubaiworldchampionship.com
PH (04) 365 8678

’Expect More’ At Arabian Center And Win Prizes Worth AED 150,000

Arabian Center, the latest hotspot for shopping, leisure and entertainment located on Al Khawaneej Road, Dubai, has announced the introduction of its first ever shopper promotion. The promotion titled ‘Expect More’ will give all shoppers who spend AED 200/- at the mall a chance to win luxury lifestyle prizes worth AED 150,000/-. The exciting raffle promotion will be held from April 29 to May 16, 2009.Arabian Center will enter every shopper who spends AED 200/- at any outlet within the mall into a raffle draw. The grand draw to be held in May will give a chance to 10 lucky shoppers to win gift vouchers worth AED 15,000 each from promotion partners Homes R Us, Damas Jewellery, Aldo, Aldo Accessories, Spring and Arabian Center vouchers. The total value of gift vouchers to be given away is AED 150,000/-.Commenting on the ‘Expect More’ promotion, Mr. Tim Jones, COO, Arabian Center said, “At Arabian Center, we aim at bringing value to our customers by offering an all encompassing family shopping destination. The mall promises a fun and relaxed experience in shopping as well as leisure and entertainment. With the current raffle draw promotion, we aim to make this experience more enjoyable and rewarding for our customers. The promotion is especially designed to cater to customer satisfaction as the vouchers can be redeemed for any other desired lifestyle brand across the mall.”“We invite all our customers to take advantage of this exciting raffle promotion while discovering the latest trends and fashions in clothes, accessories, home furniture and furnishings and other exciting retail options,” Mr. Jones further added.Sprawling over a generous area of 80,000 square meters, the mall is home to over 200 internationally renowned brands ranging from clothing to home furnishings, electronics, jewellery, perfumes, fashion accessories, toys and games. The mall also houses a hypermarket – World Mart, which carries a wide variety of products fulfilling the daily needs of the shoppers.With the first of its kind fully digital eight screen cinema, health and medical centers, children’s day care centers and banks, the Arabian Center Mall is a complete family destination for shopping, leisure and entertainment, catering to a large audience of Arabs, Europeans and Asians.
About Arabian CenterArabian Center, the latest venture in the mall segment by Lal’s Group, is located in Mirdif on Al Khawaneej Road. The mall caters to a mix audience of Arabs, Europeans and Asians. Easily accessible through Emirates Road and Dubai By Pass Road, the mall is also in reach of people residing in other parts of Dubai as well as Sharjah.Sprawling over a generous area of 80,000 square meters, the mall is home to over 200 internationally renowned brands ranging from clothing to home furnishings, electronics, jewellery, perfumes, fashion accessories, toys and games. The mall also houses a hypermarket – World Mart, which carries a wide variety of products fulfilling the daily needs of the shoppers.Sporting Arabian architecture with a modern outlook, the mall features segregated shopping zones for men, women and children, which provide a convenient shopping experience to all. In addition to this, it also has a fully equipped medical centre, a children’s day care centre, banks, a health centre with a spa, Immigration Department, Emirates Post Office, a multi-cuisine Food Court & casual family dine-in restaurants and a soon to open 8 screen Cinema City with the first ever Digital theatre experience.