The Dubai Mall, Downtown Dubai Hosts Month-Long ‘Electronics Promotion’ Offering An Array Of Prizes

The Dubai Mall, Downtown Dubai, the world’s largest shopping and entertainment destination, will host a month-long promotion dedicated to electronics. All electronic retailers are participating in the promotion to be held through May offering an array of prizes for lucky winners.

Shoppers who spend AED 200 at any of the electronics retailers will receive a raffle coupon from the Guest Services to enter the draw. Weekly prizes at the draws to be held on May 8, 15 and 22 include an LED 38”, Blu Ray Player and Home Theatre System. The grand prize, to be drawn on June 1, 2011 is an AED 50,000 gift voucher from Panasonic.

Drawing on its huge popularity in the social media circle, The Dubai Mall will also run exclusive online competitions for its Twitter (www.twitter.com/TheDubaiMall) followers and Facebook (www.facebook.com/TheDubaiMall) fans.

A highlight of the social media campaign is a ‘Tag’ competition, whereby fans and followers are requested to visit the participating retailer to identify the tagged product and write about it on the social media network. Every week one lucky winner will be awarded a gift voucher worth AED 5,000 from Panasonic.

Nasser Rafi, Chief Executive Officer at Emaar Malls Group said: “The Dubai Mall has established its credentials as the most popular shopping and entertainment destination having hosted over 13.5 million visitors in the first quarter of this year, and over 47 million visitors in 2010. The mall has a strong portfolio of electronic retailers, and this dedicated promotion on electronics items will further add value to the customer experience of our mall visitors. As a leader in social media in the region amongst malls, we are also leveraging our presence by offering our Twitter followers and Facebook fans a unique opportunity to be part of the promotion.”

The electronics retailers at the mall offer the entire spectrum of electronics – from the most modern gadgets to the essentials, representing all leading global brands. Located in the heart of Downtown Dubai, described as ‘The Centre of Now,’ The Dubai Mall has 1,200 retail outlets, several of them flagship stores or Middle East debuts of global brands, and 160 F&B outlets.

Visitors at the mall can also enjoy the leisure assets including Dubai Aquarium & Underwater Zoo with over 33,000 aquatic animals and the world’s largest acrylic viewing panel; the Olympic-sized Dubai Ice Rink; the Middle East’s first of its kind SEGA Republic theme park; the region’s first KidZania® children’s edutainment centre and Dubai’s largest megaplex, the 22-screen Reel Cinemas.

The Dubai Mall also offers exclusive access to At the Top, Burj Khalifa, the world’s highest observatory deck with an outdoor terrace in the world’s tallest building. The Dubai Mall’s waterfront promenade opens to spectacular views of The Dubai Fountain, the world’s tallest performing fountain.
 

Crowds Throng Dubai Mall For Final Shows Of Hello Kitty’s Jungle Party

Hundreds of families showed up at Dubai Mall, a key sponsor of DSS, for the final two show of Hello Kitty’s Jungle Party on July 22, marking the end to the one of the most successful DSS stage shows held this year. Children and parents evidently enjoyed the last shows as they danced, sang and had fun at the photo opportunity with Hello Kitty, Dear Daniel, My Melody, Minna No Tabo and Bad Badtz Maru.

Mohammed and Bader Al Juwaisri from Kuwait said, “We enjoy our travel to Dubai because of such kind of family entertainment. Our children like the fun atmosphere here. It is a truly wonderful experience for our whole family.”

The same sentiment was shared by David Baron, an American national, who attended the show with his kids Jordan and Whitney. He said, “This [Hello Kitty Jungle Party] is awesome. There should be more of such shows in Dubai. The children learn and have fun at the same time. The parents also enjoy their time with their kids. It’s a great celebration of family activities.”

Mine Reith, a British national who was spotted at the event with daughter Sher and friend Kris said, “Being here is a fantastic way of spending quality time with my child. Plus, we need more free shows as amazing as this one. It’s such a terrific activity that adds up to the excitement of our shopping experience.”

Dedicated Shoppers Reap Rewards At Mall Of The Emirates And Deira City Centre

Two self-confessed shopaholics, one in her 40s and the other in her 20s, are the latest winners of Mall of the Emirates and Deira City Centre’s joint DSS promotion that is giving away prizes worth AED 2 million during the festival.

Nazan Onu, a Turkish tourist and Elena Mavrayeva, a Dubai resident from Uzbekistan have won AED 100,000 each and have already started spending their windfalls by shopping at their two favorite malls!
 

Mall Of The Emirates & Deira City Centre Confirm Details Of Parking Management System

Mall of the Emirates and Deira City Centre have announced details of their upcoming parking management system that ensures customers to the malls are given priority parking when the Dubai Metro service begins on September 9 this year.

The plan provides a fair system for all shoppers who drive to the malls giving the first three hours of parking free during the weekdays and the first four hours on weekends i.e. Fridays and Saturdays. For customers who wish to watch a movie at the malls’ CineStar cinemas, free parking will be extended by an additional hour on both weekdays and weekends.

The new system is based on industry research showing an average of 70 per cent of shoppers spend three hours or less in the malls during the week and four hours over the weekend.

Majid Al Futtaim Group, which owns Mall of the Emirates and Deira City Centre have been strong supporters of the Dubai Metro since its planning stage and it has sponsored the stations outside the mall naming them Mall of the Emirates and Deira City Centre Stations.

Fareed Abdelrahman, Vice-President, Divisional Asset Management for Majid Al Futtaim Properties, said the main aim is to ensure customer comfort and convenience with the new system. “With the Mall of the Emirates and Deira City Centre Metro stations so conveniently situated there was the need for a parking management system to ensure parking remains accessible for our customers.”

“Unlike other systems in place in Dubai, it is not dependant on how much you spend or what time of the day you visit, and the free parking actually lasts longer than the average amount of time spent by shoppers in both malls,” he said.

“It was very important for us to strike a balance between giving our customers easy access to free parking while ensuring our car parks at Mall of the Emirates and Deira City Centre do not become park and ride stops for Metro users,” Abdelrahman concluded.

To introduce the system to the malls’ visitors, a free trial period will begin on August 9, which will include the use of entry and exit barriers, ticket collection points and instructions. Charges will only apply from September 10, a day after the Dubai Metro begins its service.

Parking beyond three hours on weekdays will be charged at the rate of AED 20 for every additional hour for the next three hours. Over the weekend, the first and second extra hours above the four hours will be charged at AED 40 and AED 60 respectively.

Courtesy parking crews will be stationed around the two malls to help customers adapt to the new system, ensuring their continued enjoyment of the best shopping, leisure and entertainment experience in the city.

Kids Olympic Games Exhilarates Excitement in Dubai Marina Mall as Children Compete for Sports Glory

Dubai Summer Surprises 2009 brought back its much-awaited signature event, the Kids Olympic Games at the Dubai Marina Mall, a member of the Dubai Shopping Malls Group. The event, that began on July 16 and being held until July 22, sees children as young as 8 months and teenagers vie for physically and mentally challenging activities such as baby crawling, basketball race, stacking race, clown race, toy retrieving race, balloon race, tricycle race, frog race, sack race, and car race, among many other categories. The Games is being held this year in cooperation with Dubai Marina Mall.

Hundreds of families with thrilled parents and children alike gathered in the mall to witness and compete in the fun-filled activities at the Kids Olympic Games for the past two days, the weeklong affair had received an overwhelming response from the families that registered their children to participate in the competitions.

The contests are held in 3 zones where Zone 1 is dedicated to infants and toddlers, Zone 2 is for young children and Zone 3 is for teenagers. The safety of these zones is secured through sports mats to avoid any possible injuries. The pretty balloons, toys, lively music and the roaming DSS character clowns add to the festive atmosphere in Dubai Marina Mall. Winners are awarded with certificates, medals and gift vouchers.

In the Baby Walker Race on July 17th, Naoki Isohi took the first place and Rukiyya Mohammed secured the second place. In the Puzzle Race, Fatima, Mohammed, and Maleha, won the first, second, and third places respectively.

In contests in Zone 2, the Baby Marathon saw Hamad, Naseer Al Bana, and Naqiya take the first, second, and third prizes respectively. In the Balloon Race in the same zone, Anoushka secured the first prize, Lana Al Bana won the second, and Mahiba won the third prize.

In the Car Race held at zone 3, Tarekh Al Jarah won the first place, Mohammed Naseer took the second place, and Omar secured the third place.

Interested participants should visit Dubai Marina Mall where the daily on-site registration is administered. However, pre-registered children would be given priority in the selection process. For details on contests, please call Ahlan Dubai on 600 54 5555.

Fun For All The Family At Dubai Marina Mall This DSS

Dubai Marina Mall is showcasing a wide range of activities for all the family during this year’s Dubai Summer Surprises (DSS). Exciting activities include Kids Shows, Kids Olympics and a showcase of Fashion Workshops.

As part of the Dubai Shopping Malls Group raffle a total of AED 5 million is up for grabs during DSS and Dubai Marina Mall is one of the participants in the promotion. To enter the draw, visitors only have to spend AED 200 at any store in the mall.

Mr Ian Ferguson, General Manager, Dubai Marina Mall, said: “Dubai Marina Mall is a relaxed and convenient shopping destination for residents of Dubai Marina and surrounding areas. The mall provides an ideal leisure destination and is the perfect place to unwind and meet friends, while enjoying a relaxed shopping environment.”

He added: “We are delighted to participate in DSS this year and are hosting several events that appeal to all members of the family. This is our first year for DSS and we are honoured that the organisers have chosen Dubai Marina Mall to host some of their signature events, including the Kids Olympics.”

Some of the events at Dubai Marina Mall throughout DSS include a two week kid’s show which will be held in the Dome Atrium; the Kids Olympics, another signature event of DSS, and Fashion Workshops, which will take place in August. As part of the Olympics, children visiting the mall are encouraged to participate in various fun and sometimes challenging activities ranging from baby crawling competitions to remote control car racing. Many prizes will be awarded throughout the Olympics. Another highlight is the Fashion Workshops to be held from August 4 to 8, where a fashion stylist will explain the new haute couture trends and assist visitors to keep in tune with the trends.

The Dubai Marina Mall is a modern shopping and lifestyle destination in the heart of one of Dubai’s most dynamic lifestyle communities, the Dubai Marina. The mall features 160 stores tailored to the lifestyle and entertainment needs of the marina residences. Al fresco waterfront dining, a large Waitrose supermarket and Favourite Things, a children’s edu-tainment concept are already open. Reel Cinemas will open in Dubai Marina Mall later this year.

Mall of the Emirates & Deira City Centre Among Top UAE Brands

Mall of the Emirates and Deira City Centre have emerged as the only shopping malls to be listed in a top 10 UAE brands survey. The online study involving 750 consumers judged more than 200 brands, rating general impression, quality, corporate reputation, likeliness to recommend, value for money and satisfaction.

The survey, conducted by BrandIndex and produced by the leading market research company YouGov, showed that the shopping centres were two out of only three UAE homegrown brands in the Top 10 category. The other was Emirates Airline. Most of the top ten were made up of international giants from the automobile, telecom and consumer electronics sectors.

Fareed Abdelrahman, Vice-President, Divisional Asset Management for Majid Al Futtaim Properties said the recent survey results were yet another sign of the success and popularity of the malls. “At our malls, we always strive to ensure that our efforts are in line with the consumer’s preference, convenience and comfort. Surveys such as these recognise our efforts and we are extremely proud of the results.”

BrandIndex has been gathering the views of consumers online each fortnight in eight sectors since March this year. Mall of the Emirates is the only mall in the UAE that has remained in the Top 10 UAE brands since the survey began.

Vivek Wagle, Research Director at YouGov revealed, “Mall of the Emirates and Deira City Centre have a strong customer orientation and both display high levels of service. Mall of the Emirates is the up-market quality brand in the portfolio while Deira City Centre is perceived to be value based. They also perform well on each other’s strengths i.e. Mall of the Emirates gets second place on value with a score of 43 and Deira City Centre gets the same rank on quality with a similar score. Both the malls are also supported by their unique offerings – Magic
Planet for both and Ski Dubai for Mall of the Emirates that are also strong brands on their own. Then, there is Carrefour as well which helps raise the customer base.”

Shoppers Continue Winning at Mall of the Emirates & Deira City Centre Weekly DSS Draws

A nineteen year old Egyptian student and a Kuwaiti tourist have been announced as winners of the third weekly DSS joint promotion draw between Mall of the Emirates and Deira City Centre.Each of them will receive AED 100,000 in the form of both cash and vouchers from Mall of the Emirates and Deira City Centre.Mother of three children, Najah Hamdan Saif from Kuwait was visiting Mall of the Emirates for the very first time. “It’s an unforgettable experience for us,” she said. “To think this was my first time here is amazing. Of course I’d heard so much about it but had never actually been inside Mall of the Emirates. I can’t wait to come back.”Nineteen-year-old university student Ahmad Mohammed entered into the weekly draw after shopping for clothes at Deira City Centre. His father, a lawyer who has been living in the city for almost four decades said, “This is such good news for us. I’m not sure what Ahmad wants to do with this money but one thing is certain – we’ll be celebrating this win over and over again with our family.”The mega joint promotion on offer by Mall of the Emirates and Deira City Centre is the first time two of Dubai’s most popular malls have come together. The bonanza gives a combined AED 2 million away in AED 200,000 each week to two winners and AED 400,000 in the last draw. To participate in the six weekly draws still to go all customers need to do is shop for a minimum of AED 300 at either of the malls.
 

Children Throng Dubai Mall To Catch A Glimpse Of Hello Kitty’s Jungle Party Show

Hello Kitty, the character loved by children all over the world, and her adorable friends are entertaining hundreds of children everyday in Dubai Mall as part of events during the ongoing DSS. Dubai Mall, a key sponsor of DSS 2009, will host the show till July 22nd.

With three shows on Thursdays and Fridays (5:30pm, 7:30pm, 9:30pm) and two shows from Saturday to Wednesday (6:15pm and 8:10pm), the exciting show is open to all Dubai Mall visitors for free. There are no shows on Tuesdays.

Staged for the first time in the Middle East during DSS 2007, fans can watch Hello kitty and her friends put on a magical musical show again this year with a spectacular combination of stage settings, light effects, and music to go with. The show cast includes Hello Kitty, Dear Daniel, My Melody, Minna No Tabo, and Bad Badtz Maru.

The Hello Kitty’s Jungle Party features Hello Kitty and her friends through a 25-minute performance composed of dances and stories. Trees and greenery add to a spectacular backdrop with characters wearing safari costumes to fit the whole idea of being in forests.

Surprising Millions Add To The Excitement Of DSS Shopping At The Dubai Mall

This Thursday, The Dubai Mall will play host to a fun filled evening by Dubai Shopping Malls Group to select ten lucky winners of the Group’s ‘Surprising Millions’ weekly draw.

The DSS campaign by Dubai Shopping Malls Group is in its fourth week and has so far seen 30 winners walk away with AED 50, 000 in cash and vouchers. Every week the raffle draw is hosted by a different mall from among the twenty three shopping malls participating in the campaign.

Mr. Nasser Rafi, Chief Executive Officer, Emaar Malls Group commented: “The Dubai Shopping Malls Group’s ‘Surprising Millions’ campaign being held as part of Dubai Summer Surprises, has contributed to strong retail sales since its launch in June. As the key attraction of the campaign, the raffle draw for winning attractive cash prizes and gift vouchers is keenly awaited by shoppers.

“The Dubai Mall is honoured to host the raffle this week and create more winners – a perfect continuation to the success of the recent shopping festival we held at the mall.”

The raffle evenings are designed to be a fun filled event for the entire family with an entertaining theatrical show acting as a build up to the announcement of the weekly winner. So far fifteen different nationalities have won in the weekly draws.

The malls actively participating in the ‘Surprising Millions’ campaign include Al Bustan Centre, Al Ghurair City, Al Manal Centre, Al Mulla Plaza, Arabian Center, BurJuman, Century Mall, Dubai Festival City, Dubai Marina Mall, Dubai Marina Walk, Dubai Outlet Mall, Gold & Diamond Park, Ibn Batutta Mall, Lamcy Plaza, Mazaya Center, Mercato Mall, Oasis Centre, Reef Mall, Souk Al Bahar and Downtown Burj, The Dubai Mall, Town Centre, Time Square Centre and WAFI Mall.

To obtain the raffle coupons, shoppers need to spend only AED 200 at any of the participating malls. Shoppers using their MasterCard credit cards stand to double their chances of winning as they receive an additional raffle coupon.