Dubai Taxi Kicks Off “Safe Driving” Initiative In Coop With Al Dobowi Tires Co.

The Dubai Taxi Corporation (DTC) of Roads & Transport Authority (RTA), in cooperation with Al Dobowi Tires Company, has recently launched “Safe Driving Road Safety Campaign” initiative targeting all DTC cabdrivers. The initiative, which was unleashed at the Drivers & Training & Qualification Center, aims at highlighting the importance of vehicle safety through maintaining tries safety as a measure to safeguard against road risks and surprises.

“In coordination with Al Dobowi Tires Co., DTC is rolling on this initiative through a series of educative lectures on safety in general and vehicle & tire safety in particular. Al Dobowi is a key supplier of tires to the DTC as per the contract concluded last month for the supply of Korean made Hankook tires compatible with the GCC specifications to the DTC for a period of two years,” said Ammar bin Tamim, Director of DTC’s Fleet Drivers Affairs.

“This initiative aims at introducing the concept of safety on roads, raising the awareness of drivers towards safe maintenance of their vehicle tires all times through regular checks and inspection of air pressure. Tires have a considerable impact on reducing accidents and curbing frequent operational problems to cabs of the DTC fleet which comprise 3504 vehicles operated by more than 7500 drivers 24 hours a day through shifts system,” he continued.

Ammar highlighted the crucial role played by tires in maintaining the vehicle’s safety in general and the driver & passengers’ safety in particular, and stressed the need to select proper tires and attend to their regular maintenance. “The DTC seeks to apply all safety & security features to its services and vehicles so as to achieve the best results and contribute to the realization of the vision of the RTA and DTC of providing Safe & Smooth Transport for All,” he continued.

“During these courses live demonstrations were made for sound and defective tires where drivers have been shown physical models of these tires such that they will closely see and grasp how to apply their acquired knowledge during their daily works as cabdrivers. Such campaigns & training courses need to be continued as the DTC is keen on qualifying and grooming drivers fully for their jobs considering them as ambassadors of the RTA and a true image depicting clearly the approach of the DTC and RTA as well,” added bin Tamim.

The Director of DTC’s Fleet Drivers Affairs said: “All new and old drivers have been subjected to various, intensive and specialized training courses based on top class global standards with a view to improving their performance and the level of services rendered to passengers and customers spanning all spectrums of the community. DTC will hold a number of educative programs and practical demonstration sessions about the best traffic safety practices during driving so as to enhance the safety of drivers, passengers and road users at large. The courses, which will be run in three languages (Arabic, English & Urdu) are held in conjunction with several specialized bodies including Dubai Police, Traffic Department of RTA Traffic & Roads Agency, and Franchise & Enforcement Department of RTA public Transport Agency,” said bin Tamim in a closing remark.
 

Professional Dental Conference Kicks Off In Dubai

Over 70 prominent dentists in the Arabian Peninsula attended the Professional Dental scientific gathering in Dubai to share new ways of improving oral hygiene and prevention of teeth cavities/ gum inflammation as well as other serious oral diseases. Oral-B and Crest’s in the region, works close to dentists from the government and private sectors with the above common goal. The meeting served as the Center of Excellence for Oral Health and highlighted the commitment towards educational programs on oral hygiene in the Middle East.

Dr. Mohammed Suleiman, a leading Specialist Registrar from Dubai Health Authority opened the ceremony – “It is a matter of great joy to be part of this conference and contribute to the growth of a local awareness on Oral Hygiene in the region with globally respected brands such as Oral – B and Crest. We take great care in creating the right ground and environment for our business partners. Crest And Oral B have consistently demonstrated growth with local perspective in this subject. We hope this new platform will help us to continue the pursuit of our vision and effectively reach out to more people across AP.”

During the conference, dental health professionals highlighted the major factors that contribute to gingivitis (gum inflamation), gum disease and plaque as well as discussing preventative measures to optimize dental health. Among the breakthrough technologies introduced at the conference, Crest’s Expert toothpaste which is an essential tool in reducing plaque and preventing cavities, due to the essential ingredient – stannous flouride, which is unique to Crest in the region of the Middle east

Dental Health professionals also spoke about a variety of research programs that have been undertaken to better understand how different elements of fluoride have helped with oral hygiene. An 8-week clinical research program showed that an extra dosage of stannous fluoride reduced tooth sensitivity by 44 percent. Another 3-week trial, focusing on an assessment was also carried out, which showed that the use of Crest Expert, plaque was reduced by 17.4 percent.

The collaborations between Crest and dental health professionals in the Middle East have focused on the latest developments in teeth protection and plaque reduction in an attempt to improve the brand’s product quality.
“Oral care awareness in the region has been an ongoing success story. Thanks to a toothpaste and toothbrush range which is developed and backed though published research as well as the regular communication with us, we have achieved significant milestones, which have brought us to where we are today,” said a P&G Professional Oral Care & Hygiene expert.

“Our goal today is to launch the new EXPERT line of premium, specialized toothpastes, which are aimed at specific oral health concerns. Working with dental health professionals on the new range and its benefits will help them advise their patients. We are committed to delivering the best products we can to this region and we look forward to growing this partnership in the years to come,” added Lida Mirzaeeyan, Crest Brand Manager.

’Dubai Smiles Healthy’ Campaign Takes Off At Modhesh World

The ‘Dubai Smiles Healthy’ campaign by the Dubai Health Authority has got off to a rousing start at Modhesh World with the aim of educating people about dental health.

“Children are very scared of dentists and since the problem is not visible a visit to the dentist is always neglected on a regular basis leading to huge dental disorders and even more pain in the future. The campaign is about teaching children to ensure healthy teeth and then to have a proactive approach to dental problems. It is important to take children to the dentists every six months for regular checkups,” said Dr. Khaled Farghaly, Specialist Registrar, Dental Regional Manager at Department of Health and Medical Services.

“Keeping in mind the fear and relatively boring nature of maintaining dental hygiene, we have made it as exciting and full of fun as we could. Also, Modhesh World is the right place for this educational campaign as a huge number of children and families as a whole are present here in large numbers.” said Jassim Bin Kalban, Public Relations Officer, Dubai Health Authority and Member of Organizing Committee of Dubai Summer Surprises.

The area surely did not resemble a dreary dentist’s visiting room but was indeed very colourful and attracted little kids who enjoyed learning brushing movements on cute soft toys. Colour books taught children subtly the different aspects of using and keeping teeth clean. Games for children had them choosing healthy food and unhealthy food that would lead to cavities thus telling them silently but strongly that it was on them to choose the right food on a daily basis.

Children were also given gifts including tooth brushes, toothpastes and other accessories which enabled them to take home the lesson learnt in a fun way at Modhesh World.

Modhesh World doors open at 10.00am – 10:00pm from Saturdays to Wednesdays, from 10:00am – 12midnight on Thursdays, 3:00pm – 12midnight on Fridays. Tickets to the venue are priced at AED 10 – adults and 15 for kids with numerous free games and rides.