“UAE Marriage Fund Associates With The Country’s Oldest Perfumer Swiss Arabian Perfumes To Support A National Initiative”

UAE Marriage Fund was established in 1992, for the growth and preservation of the national population, and promotion of local heritage. The Fund is one of the initiatives of the late Sheikh Zayed bin Sultan Al Nahayan, leader and founder of the UAE, and provides marriage grants and sponsors group weddings for UAE nationals.
UAE Marriage fund is aimed at increasing the awareness of religious, cultural and social family principles through awareness campaigns across the UAE and encourage marriages between UAE nationals. It helps the UAE Nationals in building and supporting coherent and stable families in the UAE and Provides finance and support for UAE nationals in their pre-marital phase.

“The UAE Marriage Fund is more than just financial sustenance arm, it is an initiative that educates and congregates our youth on cultural and religious values and the sanctity of marriage. The grants are the sole responsibility of the Fund, but support and participation from companies and individuals is always appreciated. I thank Swiss Arabian Perfumes for their elective support towards UAE Marriage Fund.” said a representative of the UAE Marriage Fund.

Swiss Arabian Perfumes is the country’s oldest and most trusted name in the traditional Ood and Perfumes category that is known for its alignment and association with social and cultural events across the UAE. SAPG has aligned with the UAE Marriage fund to support this national initiative as a long term association towards creating an awareness towards UAE’s culture and heritage.

“Swiss Arabian Perfumes has always supported UAE’s culture of festivity and celebration. It is an absolute pleasure to support the country’s national initiative towards religion and cultural responsibility. I thank the UAE Marriage Fund for allowing us to be a part of their noble initiative,” said Nabeel Adam Ali, Director, Swiss Arabian Perfumes Group.

The next wedding at UAE Marriage fund will be conducted at Khorfhan in September.
 

Swiss Arabian Perfumes Partner With Dubai Fashion Fiesta 2010 As Main Sponsor

Swiss Arabian Perfumes Group (SAPG) announced its association with Dubai Fashion Fiesta (DFF) 2010 through its flagship brand Swiss Arabian Perfumes as the event’s Main Sponsor.

DFF is one of the largest International Fashion events in Dubai and has a reputable existence in the UAE events & fashion industry. DFF 2010 is the fourth edition of the mega event, and will run for three exciting days starting July 22nd at the Dubai World Trade Center. Enviable collections from twenty four designers will be unveiled during the course of the event.

Swiss Arabian Perfumes is a trusted name in the traditional Ood and Perfumes and offers a wide range of premium and authentic Ood, Dehn el Ood, Arabic and a tastefully selected range of French fragrances. Swiss Arabian Perfumes is the region’s oldest brand name in the perfumes category.

Commenting on the association with DFF 2010, Nabeel Adam Ali, Director Marketing, SAPG said, “The association with a platform like DFF 2010 is an ideal opportunity to engage and interact with our consumers and communicate our brand values. We are also pleased to exclusively present three fashion shows including Amber Firoz, Amato Couture and the extremely talented group of emerging designers through Preston University Ajman,”
“We are exceptionally excited about our fragrance showcase on day three of the event and look forward to our audience’s feedback,” he added.

Swiss Arabian Perfumes will conduct three raffle draws during DFF 2010 and will also be exhibiting its celebrated range of fragrances.

The three day event will be held at Sheikh Rashid Hall C & D of the Dubai World Trade Centre from July 22nd to July 24th and will include 24 designers showcasing their collections at DFF 2010. As one of UAE’s leading manufacturers and perfumers of Arabic and French perfumes, SAPG will be part of DFF 2010 to strengthen its business penetration with the fashion, apparel and retail industries in the UAE.

DFF 2010 is a part of Dubai Summer Surprises 2010.
 

Al Bustan Centre And Residence Designs Spectacular DSS Programmes For The Whole Family

Al Bustan Centre and Residence – a deluxe property which offers world-class services and facilities in the city, is participating the twelfth edition of Dubai’s biggest summer annual event, the Dubai Summer Surprises (DSS) and is offering a variety of exciting activities and great discounts which will be spread over a period of 9 weeks of DSS starting from June 11 to August 14. The property is transforming its mall into a venue of live entertainment with a number of interactive programmes to be enjoyed by the whole family.

For every minimum purchase worth AED200 from any outlet in the mall, entitles the shopper to get one free coupon that will be entered into a weekly draw. For every AED200 purchase using MasterCard, the customer is entitled to an extra free coupon to double his chances of winning. The coupons will be entered into a weekly draw every Thursday and there will be 10 lucky winners of Dh 50,000 every week for nine weeks. The weekly draws will be telecast live on Dubai TV.

Besides this, shops at the mall will offer bargain deals together with a wide array of the latest in fashion, perfumes, cosmetics and a lot more that will surely make the shoppers ask for more during this DSS. Al Bustan Centre will also features new events almost every day, assuring non-stop entertainment for everyone which will surely be a hit among children and the entire family.

Moussa El Hayek, Chief Operating Officer Al Bustan Centre & Residence, said: “As everyone is facing financial crunch, we are providing all our guests with some incredible discounts to be utilized within the mall, helping our customers to save more and still enjoy the festival. DSS is the most awaited event of the year not only for kids but for the whole families too. The programmes we have planned this year will bring a visual feast of colour, pomp and ceremony which will be enjoyed and relished by all our guests.”

He concluded following the success of the 2008 festival with increased occupancy figures at the property, the challenge this year was set to continue this positive trend into the 2009 DSS by programming more exciting, accessible, entertaining, and world class events to suit all budgets and tastes.