The Palace – The Old Town Unveils Summer Offers

The Palace – The Old Town, the elegant 5-star premium hotel located in The Old Town Island in Downtown Burj Dubai, is offering all its customers a 20 per cent discount until August 15, 2009.

Among the participating venues are Asado, the Argentinean style grill restaurant; Ewaan, the hotel’s Oriental all-day dining restaurant; and the signature Thai restaurant, Thiptara, offering Royal Thai cuisine. The Lobby, FAI, and Ewaan Lounges and all of the hotel’s luxurious recreation facilities are also participating in the exceptional summer offer.

After an initial visit to The Palace, visitors will be rewarded with a voucher offering them a 20 per cent discount in each of the hotel’s outlets and its recreation facilities valid for all return visits until August 15.

Mr Olivier Heuchenne, General Manager of The Palace -The Old Town said: “The Palace – The Old Town has distinguished itself as a world class hotel in the city. The hotel’s dining and recreation facilities, which offer direct views of The Dubai Fountain, position the hotel as the place to be. The hotel has the added benefit of a central location in Downtown Burj Dubai and its close proximity to Souk Al Bahar and The Dubai Mall. We are now rewarding customers with a 20 per cent discount making it the place to relax and socialize this summer.”

Asado is an Argentinean restaurant that serves traditional La Parilla cuisine, where traditional meat cuts are prepared on an open grill. Argentinean beverages and music evoke the feeling of a traditional Argentinean country house. Ewaan, the hotel’s all-day dining restaurant, offers both buffet and a la carte options. The restaurant offers a choice of Oriental cuisine and also serves a Friday brunch with free-flowing beverages. Ewaan also boasts a terrace lounge where one can enjoy traditional Arabic music and shisha by the poolside.

Thiptara, meaning ‘Magic at the Water,’ is The Palace – The Old Town’s signature Thai restaurant serving authentic Sukothai cuisine. The restaurant builds on its name with its waterfront al fresco dining out experience. The contemporary exterior of Thiptara is adorned with glowing torches that reflect on the Burj Dubai Lake and the views of The Dubai Fountain add to the overall experience. Inside, the ambience is distinctively Thai.

Adjacent to Thiptara, also offering views of the fountain is the hotel’s recently launched FAI lounge. FAI, meaning fire, offers guests an exceptional experience with signature beverages, great music and a vibrant atmosphere. With the tag-line “Encircled by water, Enlivened by fire”, a unique juxtaposition between fire and water is created, reflecting the lounge’s setting.

At the Lobby Lounge, guests can indulge in an exclusive experience selecting from premium beverages, teas and coffees in a truly palatial atmosphere. Everyday from 3pm to 6pm, afternoon tea is served in the Lobby Lounge with an exclusive colour coded selection of specialty teas by Dammann, which has since 1962 perpetuated the know-how in selecting, importing, tasting and creating new flavours with teas from around the world.

The Palace – The Old Town is owned and operated by Emaar Hospitality Group’s 5 star hotel brand, The Address Hotels + Resorts, and the landmark hotel features 242 beautifully-appointed deluxe rooms including 81 suites, all with balconies overlooking the lake or The Old Town Island. For reservations and more information, please call: 04-428 7888 or email: dine@thepalace-dubai.com, spamen@thepalace-dubai.com, spawomen@thepalace-dubai.com.

The Address Downtown Burj Dubai Unveils Luxurious Serviced Residences

The Address Hotels + Resorts, the five-star premium hotel brand owned and operated by Emaar Hospitality Group, has unveiled The Address Downtown Burj Dubai Residences, a luxury collection of serviced apartments at the company’s flagship hotel in Downtown Burj Dubai. These well-appointed residences offer an array of business and leisure amenities and round-the-clock service to meet all modern lifestyle requirements.Ranging from elegant studios to spacious four-bedroom penthouses, the 626 serviced residences are located on levels 15 to 60 of The Address Downtown Burj Dubai, the second tallest building in the vibrant Downtown Burj Dubai community. The apartments are ideal for short or long-term stays, with The Address Hotels + Resorts managing the homes to world-class standards.Mr. Marc Dardenne, Chief Executive Officer, Emaar Hospitality Group, said: “For those on business, leisure or for executives in the process of relocation, the serviced residences are easily accessible from all key financial and commercial areas, and offer all essential hotel-like amenities. They combine the ease and luxury of a hotel, while offering independence and privacy.”He added: “Each space was created on the same operational philosophy of The Address Hotels + Resorts of offering tangible guest benefits and superior service. The Address tag line of ‘Where Life Happens’ is extended to the serviced residences, to meet the requirements of families, leisure guests and business travellers who can also access the business and leisure facilities of the hotel. These include 8 vibrant restaurants and lounges, a fully-equipped fitness centre, spa and beauty salon, a 1,000 sq m outdoor swimming pool and a well-equipped library.”Featuring a private entrance and welcome amenities, The Address Downtown Burj Dubai Residences feature modern home appliances, complimentary wireless internet access in the apartments and public areas, a fully-equipped gourmet kitchen, Plasma TV and built-in wardrobes. Guests can also benefit from 24-hour concierge and room service, laundry and housekeeping and a 24-hour business lounge. All residents can contact the dedicated Service Plus team who serve as a single point of contact for all requirements. A simple account-based payment system is provided in the spa and restaurants and residents have priority reservations at the hotel’s restaurants and lounges.The 132 studios on floors 15 to 47 feature a spacious living room area, modern kitchen, stylish bathroom and ultra-comfortable bed while the 336 one-bedroom apartments are located on floors 15 to 47 and 49 to 56, and feature a separate bedroom. The main living space is equipped with a sleek, modern kitchen-cum-dining and lounge area opening to a private balcony. In addition there are 148 two-bedroom residences, designed for comfortable living with the master-bedroom having generous space, full-length windows and built-in walk-in closets. The four-bedroom penthouses – eight of them – are located on levels 57 to 60, and include a variety of amenities.

Situated in close proximity to all major business districts, shopping centers and leisure attractions and just fifteen minutes away from the airport, The Address Downtown Burj Dubai Residences are a practical and convenient location.  Within walking distance of The Dubai Mall, the world’s largest shopping and entertainment destination, and in close proximity to Souk Al Bahar, a modern shopping centre with elegant Arabesque architectural features, the serviced residents give visitors a plethora of opportunities to explore Dubai.Since its opening in October 2008, The Address Downtown Burj Dubai, has established its credentials as a path-breaking hotel development. The hotel offers several dining choices including the sky bar Neos on the 63rd floor that offers sweeping vistas of the city. The hotel has diverse business amenities, including a Ballroom and meeting areas that open to Burj Dubai.

The Address Hotels + Resorts strengthens sales presence in key feeder markets

The Address Hotels + Resorts, the five star premium hotel brand owned and operated by Emaar Hospitality Group, has strengthened its sales presence in key feeder markets in the Middle East and Indian Subcontinent. The company has appointed Nijhawan Group as its official sales representative office in India and Mr Wael Naba, a hospitality sales and marketing professional in Saudi Arabia.The exclusive representations are aimed at strengthening the marketing initiatives of The Address Hotels + Resorts, which already operates two prestigious properties in Dubai, The Address Downtown Burj Dubai, the flagship hotel of the brand, and The Palace – The Old Town.
 
Mr Marc Dardenne, Chief Executive Officer, Emaar Hospitality Group and Emaar Hotels & Resorts, said: “The Address Hotels + Resorts has consolidated its reputation as an award-winning premier hotel brand. The Middle East and North Africa (MENA) region and the Indian Subcontinent are among our strongest feeder markets apart from Europe and Southeast Asia. Through our exclusive marketing partnerships in Saudi Arabia and India, we are further strengthening our customer outreach.”
 
He added: “Dubai’s tourism profile represents a high proportion of visitors from the Gulf region, particularly Saudi Arabia, and India. The marketing partnerships will help to reach out to these key markets and enable potential guests to evaluate the differentials offered by our brand. Both the Nijhawan Group and Mr Wael Naba have years of expertise in the hospitality sector and will further establish our brand in India and Saudi Arabia, respectively.”
 
Marketing activities to be undertaken by the new representatives include tradeshow management, roadshows and promotions. Sales and marketing initiatives will be drawn out and implemented to ensure achievement of revenue goals by tapping into relevant market segments within the countries.
 
With 34 years of experience in India, Nijhawan Group is a leader in the travel sector and boasts more than ten offices in different regions of the country including Delhi, Bangalore, Jaipur, Mumbai and Punjab among other important cities. The Group will focus on designing sales and marketing strategies to keep positioning The Address Hotels + Resorts as a luxury destination for business and leisure travellers within India.
 
The Address Downtown Burj Dubai – in close proximity to The Dubai Mall, the world’s largest shopping and entertainment destination – offers 196 guestrooms including 25 suites, and 626 serviced residences. The Palace – The Old Town, with 242 luxurious guestrooms including 81 suites, is an upmarket five star property managed by The Address Hotels + Resorts, also located in Downtown Burj Dubai.
 
Two additional hotels are scheduled to open later this year as part of the expansion plans of The Address Hotels + Resorts. The Address Dubai Mall is nearing completion and will offer 245 signature rooms, 450 serviced apartments and modern lifestyle amenities. The Address Dubai Marina, with 200 guestrooms and 442 serviced residences, is part of the Dubai Marina Mall complex, located centrally in the one of the most sought-after waterfront projects in the region.

The Address Hotels + Resorts Offer Amazing Deals In Support Of Festival@The Dubai Mall

The Address Downtown Burj Dubai, the 5 star premium hotel of Emaar Hospitality Group, along with The Palace – The Old Town hotel has joined the excitement gripping the UAE during the month long Festival@The Dubai Mall. As a special offer, the two hotels are offering amazing room deals throughout the festival starting from AED 1,099, including breakfast.

Located in close proximity to The Dubai Mall, the hotels provide an ideal location for tourists and residents alike to enjoy a weekend of luxurious stay, indulge in world class shopping at the mall and try their luck at winning a total of AED 3.1 million in cash prizes. The special festival rates are available at The Address Downtown Burj Dubai and The Palace – The Old Town until 29 May, 2009.

Mr Marc Dardene, Chief Executive Officer, Emaar Hospitality Group, said: “Dubai’s reputation as a shopping destination is unchallenged. We have many customers from GCC countries, the Levant and the Indian sub-continent who make short trips to Dubai to enjoy the finest shopping deals. The Festival@The Dubai Mall is one of the best shopping festivals initiated this year and our special hotel package caters to those who want to participate in the festival while staying in the luxurious settings of our two hotels in Downtown Burj Dubai.”

Apart from the special package, The Address Downtown Burj Dubai and The Palace – The Old Town also offers its guests priority access to the various entertainment components within The Dubai Mall including free entry to Dubai Aquarium and Underwater Zoo and the Dubai Ice Rink. The Address Downtown Burj Dubai also provides the opportunity to win an overnight stay by entering into one of the on-line competitions at www.festivalatthedubaimall.com.

The Address Downtown Burj Dubai offers 196 spacious and contemporary rooms located between the 7th and 12th floors, including 25 suites with spectacular views of Burj Dubai, the world’s tallest tower. The hotel also offers visitors unique restaurants, a dedicated spa and leisure facilities. In addition, many services are available around the clock including a modern fitness centre and a business lounge, strengthening the guest benefits differential of the hotel. For those wanting to extend their stay, the hotel also provides 626 well appointed serviced residences which combine the ease and luxury of a hotel, while offering the independence and privacy of a home.

The Palace – The Old Town, managed by The Address Hotels + Resorts, is the centrepiece of the Old Town Island in Downtown Burj Dubai and the hotel boasts a captivating Middle Eastern theme. The hotel offers 242 spacious and luxurious guest rooms, many of which overlook The Dubai Fountain, a magnificent sound, light and musical extravaganza.

Emaar Hospitality Group is the hospitality and leisure subsidiary of Emaar Properties. Two new The Address properties are also to open in Dubai – The Address Dubai Mall and The Address Dubai Marina this year. The Address Hotels + Resorts is one of the main sponsors of the Festival@The Dubai Mall.

The Address Hotels + Resorts Makes Global Imprint With Prestigious Industry Awards

The Address Hotels + Resorts, the five star premium hotel brand owned and operated by Emaar Hospitality Group, has marked its global imprint in less than one year of the brand’s launch by winning prestigious international industry awards.

The Address, Downtown Burj Dubai and The Palace – The Old Town, the two properties in The Address portfolio currently, have won industry-leading honours at the World Travel Awards and the Arabian Hotel Investment Conference Development Awards, both held in Dubai this week.

Billed as the ‘Oscars of the Tourism Industry’ and the sector’s highest accolade, the World Travel Awards celebrate the best practices in travel and hospitality. Established 16 years ago, the awards encourage tourism organisations to set new boundaries for customer service, value and innovation. The winners are selected by votes from agents and travel professionals globally.

This year, with a record of over 170,000 professionals voting for the awards, The Address, Downtown Burj Dubai emerged triumphant with two awards – ‘Dubai’s Leading Lifestyle Hotel’ and ‘Middle East’s Leading New Hotel.’ The Palace – The Old Town received the honour of ‘Dubai’s Leading City Resort.’

Another impressive laurel for The Address, Downtown Burj Dubai was at the Arabian Hotel Investment Conference (AHIC) Development Awards, which acknowledge innovative hotel design, development and best practice in the Middle East. Launched last year, nominees are judged by key professionals within the hospitality industry who evaluate them for innovation taking into consideration the scale of the project, design, use of materials and practices that redefine the hotel industry.

The Awards complement the AHIC, which showcases hospitality investment opportunities to a global high-profile audience. The Address, Downtown Burj Dubai was adjudged as ‘Best New Hotel’ at the AHIC Development Awards.

Another crowning glory for the hotel came from Condé Nast Traveler, the world’s authoritative travel and hospitality magazine, which included The Address, Downtown Burj Dubai in their Annual Hot List 2009. The ultimate insider’s guide to the newest and hottest hotels opened all over the world features only those establishments whose design, service and amenities transcend industry standards. The magazine’s editorial team pursues a stringent policy in creating the list taking into consideration location, service and amenities provided, and the listing comes as an impressive achievement for a hotel that opened only in October 2008.

Mr Amit Arora, Corporate Director, Sales and Marketing, Emaar Hospitality Group, received the awards on behalf of The Address, Downtown Burj Dubai at the World Travel Awards. Mr Olivier Heuchenne, General Manager, The Palace – The Old Town accepted the award for ‘Dubai’s Leading City Resort.’

Mr Marc Dardenne, Chief Executive Officer, Emaar Hospitality Group said: “We launched The Address Hotels + Resorts brand six months ago and have consolidated the strength of differentials of our brand, with the opening of our flagship property The Address, Downtown Burj Dubai, and assuming the management of The Palace – The Old Town. For The Address, Downtown Burj Dubai to be awarded with these prestigious accolades, is a testament to the hard work and dedication of our associates who have helped establish the brand and uphold its individuality.”

Mr Heuchenne said: “The Palace – The Old Town has a captivating Middle Eastern theme, which makes it appealing to the global traveller. Its design excellence, central location within the heart of the city and the various lifestyle amenities make it an unparalleled resort experience. We are greatly honoured to be awarded this prestigious accolade by the World Travel Awards.”

The Address, Downtown Burj Dubai and The Palace – The Old Town are centrally located in Downtown Burj Dubai, the flagship mega-development by Emaar Properties. Described as the new soul of the city, Downtown Burj Dubai features Burj Dubai, the world’s tallest building; The Dubai Mall, one of the world’s largest shopping and leisure destinations and The Dubai Fountain, the world’s tallest performing fountain.

The Address Hotels + Resorts enters Europe with Domaine de Lavagnac management contract

The Address Hotels + Resorts, the home-grown 5 star premium hotel brand of Emaar Hospitality Group, has marked its entry into the European market with a management contract to operate Domaine de Lavagnac, a luxury resort developed by Residence De Lavagnac SARL in Languedoc-Roussillon, South of France. The European expansion of The Address brand was announced today at a press conference held on the sidelines of the Arabian Travel Market (ATM). Mr Charles Cox, Chairman of Residence De Lavagnac SARL and Mr Marc Dardenne, Chief Executive Officer, Emaar Hospitality Group and Emaar Hotels & Resorts, signed the management agreement in the presence of Mr Eric Perez, Project Manager, Residence De Lavagnac SARL and Mr Patrick Heuze, Senior Director – Hospitality Asset Management & Development, Emaar Properties PJSC.  Scheduled to open in 2011, Domaine de Lavagnac is the first five star tourism development in Languedoc and comprises a 17th century chateau that is beingtransformed into a 70 suite hotel located in close proximity to the Mediterranean coast. Dating back to the Gallo-Roman era, the chateau is one of the finest in South of France and a fitting centerpiece for the premier property development.  Featuring a spa and golf course, the property is billed to be an exclusive golf-spa retreat and poised to drive the tourism growth of Languedoc. The 1,000 sq m spa retreat will be one of the largest in the region and will feature spacious lounge areas bathed in natural light and indoor pools to provide the perfect place to unwind where a range of relaxing and rejuvenating treatments and exercise classes will be on offer to pamper visitors. The project will also have430 serviced residencesto be managed by The Address Hotels + Resorts, all of them designed in chic contemporary style. The Address Hotels + Resorts will manage the property’s gourmet restaurants serving a delectable culinary spread including the much-acclaimed local delicacies of Languedoc prepared with Garrigue herbs, Bouziques oysters and wild mushrooms. The hotel’s terrace with its elegant carved-stone balustrade is an ideal place to relax in the evening. The property will have meeting venues including a conference center that can accommodate up to 500 people, leisure facilities and business lounge, as well as the luxury residential hamlets, which are planned to open in 2011.  Each of the 650 residential properties will offer unrivalled luxury accommodation, with 20 per cent being allocated for full-time occupation and the remainder for holiday accommodation. The homes, which will range from 80 to 316 sq m, are now available for purchase. Each property has been sensitively designed to maximise the natural beauty of its surroundings. Mr Cox said: “Domaine de Lavagnac is the first of its kind five star luxury resort in the South of France, and is set to further strengthen in-bound tourism to the region on the Mediterranean coast. The eco-friendly resort is designed as an integrated community with a retail village and world-class golf course and academy to maximise its tourism potential. To operate the hotel and residential units, we needed a partner who could bring in true value differentials. The Address Hotels + Resorts, with its track-record of creating distinctive hospitality experiences, offers a perfect fit to our growth objectives.” Mr Dardenne opined: “This new management contract is a significant milestone for us in the development and expansion of our hotel brand which we launched just one year ago. As part of our international expansion strategy, we are looking at other European destinations, and this contract in Languedoc-Roussillon acts as the perfect gateway to the rest of the region.” Mr Heuze stated: “At Domaine de Lavagnac, our operational philosophy will be to offer tangible benefits to guests through a one-size fits one strategy. The entry of the brand to Europe will help us achieve our global expansion plans, and also strengthen our core competencies in the hospitality sector.” The hotel operator has already opened The Address, Downtown Burj Dubai to international acclaim, and will soon open The Address, Dubai Mall and The Address, Dubai Marina later this year.   The Address Hotels + Resorts recently announced its first property outside the UAE which will be in Uptown Cairo and has signed a management contract with Jnan Amar Polo retreat in Morocco. Other destinations for The Address brand include Shanghai, Lombok in Indonesia, Jordan, Saudi Arabia, Syria, Turkey, London, Los Angeles and New York. Emaar Hospitality Group owns and manages a diversified portfolio of hospitality assets such as hotels, serviced residences, golf resorts, a polo and equestrian club, recreation clubs, and the Dubai Marina Yacht Club and Marinas.

The Address Hotels + Resorts Partners With Gallup Consulting To Drive Service Excellence

The Address Hotels + Resorts, the 5-Star premium hotel brand launched by Emaar Hospitality Group has signed a partnership agreement with Gallup Consulting, a global consultancy specializing in employee and customer management, to drive the quality processes and service excellence across all its hotels through active customer engagement.Mr Marc Dardenne, Chief Executive Officer of Emaar Hospitality Group and Emaar Hotels & Resorts and Mr Jim Clifton, Chief Executive Officer, Gallup Consulting, signed the agreement in Dubai recently.Mr Dardenne said: “The partnership of The Address Hotels + Resorts with Gallup Consulting marks a new era for Emaar Hospitality Group by bringing in measurable approaches for enhancing quality and customer service and achieving tangible results. The tie-up was achieved in less than a year since the inception of The Address brand, which highlights the already-high standards of customer management practices prevailing in our Group’s companies.”He added: “With hotels such as ours, we are at the forefront of the hospitality and leisure industry, and it is important that we revisit our service standards regularly. The world-class systems being implemented by Gallup Consulting are helping us achieve this.”Mr Clifton said: “Gallup Consulting provides The Address Hotels + Resorts with impeccable service, which benchmarks them among the top 75 Fortune 500 companies in the industry. We work closely with each hotel’s team, incorporating guest comments and constantly recommending strategies to ensure consistent improvements and developments that benefit both associates and guests.”

He added: “Our partnership further enables The Address Hotels + Resorts to position its product and services to a higher realm, and thus gain long-term benefits. We work with several global hospitality providers, and draw on a suite of constructs and tools, which are deployed in the hotel brand’s processes to continuously improve its quality.”Gallup Consulting has undertaken initial assessments through executive and customer interviews to assess strategies, needs, challenges and opportunities. This is supported by an on-going, online guest engagement assessment. Upon check-out, guests receive an invitation to log on to a dedicated website to post their responses to a pre-determined questionnaire. This is then recorded on a scorecard.Based on the scorecard rankings, Gallup Consulting then assists The Address Hotels + Resorts in all aspects of project management, training and education and also provides business impact analyses that link guest engagement scores to business outcomes.Besides The Address Hotels + Resorts, Emaar Hospitality Group owns and operates The Palace – The Old Town, Al Manzil and Qamardeen hotels; The Arabian Ranches Golf Club; The Montgomerie, Dubai; The Dubai Polo and Equestrian Club; Nuran Serviced Residences; Hayya! Health Clubs and the Dubai Marina Yacht Club. 

Thiptara At The Palace – The Old Town Offers Finest Thai Delicacies And Exceptional Ambience

The Palace – The Old Town, one of the most elegant 5-star premium hotel destinations in Dubai, offers the best in Fine Dining at its signature restaurant Thiptara. Overlooking the newly filled Burj Dubai Lake in Downtown Burj Dubai and providing amazing views of the much awaited The Dubai Fountain, Thiptara offers Royal Thai delicacies in an exceptional location overlooking Burj Dubai, the world’s tallest building.

Thiptara, meaning ‘Magic at the Water,’ further builds on its name with its waterfront al fresco dining out experience. The contemporary exterior of Thiptara is adorned with glowing torches that reflect on the Burj Dubai Lake. Inside, the ambience is distinctively Thai. Guests have the option of indoor and al fresco dining in a relaxed and comfortable environment.

Olivier Heuchenne, General Manager of The Palace – The Old Town said: “Thiptara is our signature restaurant and one of the first Fine Dining Thai outlet to be introduced to the Dubai restaurant scene. The addition of the recently filled Burj Dubai Lake overlooking the outlet further adds to its unique location and ambience.”

The restaurant serves authentic Sukothai cuisine with a special emphasis on Bangkok-style seafood, which is specially selected from a live aquarium. Thiptara’s signature dish is Pla Nuang Manow which is steamed whole fish glazed with herbs and topped with a spicy, garlic and lemon sauce. In addition to this, its signature vegetarian dish is Tow Hu Phad Kraphow Krob, which is stir-fried bean curd with basil leaves and chili. Guests at Thiptara can enjoy a distinctive Thai menu, featuring many dishes unique to Dubai.

Female Head Chef Thasanee brings more than 14 years of experience in Thai cuisine to Thiptara, creating traditional Thai delights for the restaurants patrons. She works closely with her fellow colleague, Chef Nanthachai who brings an additional 10 years of experience including time spent cooking for The Royal Thai family and the Thai Prime Minister in his past career.

Thiptara came highly commended in the Time Out Best Thai Restaurant category in 2009. It is open for dinner only from 7pm and the restaurant adopts an elegant dress code, offering guests the perfect evening, with spectacular views of the world’s tallest tower. The Palace – The Old Town also features Asado, an Argentinean Grill restaurant that serves traditional La Parilla cuisine and Ewaan, an all-day-dining restaurant which specializes in a blend of Oriental cuisine.

The Palace – The Old Town is owned and operated by Emaar Hospitality Group’s 5 star hotel brand, The Address Hotels + Resorts, and the landmark hotel features 242 beautifully-appointed deluxe rooms including 81 suites, all with balconies overlooking the lake or The Old Town Island. For reservations and more information, please call: 04-428 7888 or email: dine@thepalace-dubai.com.

Middle East Expected To Outgrow Other Global Tourist Destinations On Course To Achieving 68.5 Million Arrivals By 2020

The Address Hotels + Resorts, the 5 star premium hotel brand owned by Emaar Hospitality Group, has recently partnered with Al Basel Consultancy to promote The Address, Downtown Burj Dubai and The Palace, The Old Town hotels across the region through Al Basel’s extensive regional network of hotel clients, including members of royal families and VIPs.

Aiming to leverage the long-term potential of the Middle East hospitality industry, which is expected to record robust growth rates and reach an estimated 68.5 million arrivals by 2020, Al Basel has revealed that it has devised an up-selling strategy for its joint sales campaign in the Kingdom of Saudi Arabia, Kuwait and Qatar targeting VIPs and royalties.

Al Basel Consultancy, a leading business consultancy firm and a member of the Al Basel Group, is highlighting its growth in line with World Tourism Organisation’s (WTO) “Tourism 2020 Vision” which estimates international travel to the Middle East to grow at a significantly faster rate than other competing global destinations, opening a host of possibilities and opportunities for the region’s hospitality and tourism operators. From around 46.4 million in 2007, WTO estimates arrivals in different Middle Eastern destinations to reach 68.5 million by 2020, representing a growth rate of 7.1 per cent over the period 1995-2019.

Marc Dardenne, CEO of Emaar Hospitality Group and Emaar Hotels & Resorts said: “Emaar Hospitality Group is setting new trends in the hospitality sector and our partnership with Al Basel Consultancy will drive our growth-goals of expanding our reach to high-profile guests from around the world, by offering them an unparalleled hospitality experience. Al Basel Consultancy’s large network of contacts, particularly in Kuwait, Saudi Arabia and Qatar, will help us reach out to both new and emerging markets in the region. Al Basel has a distinguished track record and extensive knowledge of the region’s booming hospitality sector, which are critical factors in achieving the goals of our joint marketing initiative.”

Basel Al Kasem, CEO, Al Basel Consultancy said: “The Address, Downtown Burj Dubai and The Palace – The Old Town are two premium hotels that have strong potential to become favourite destinations of the region’s high-end customers. Al Basel Consultancy has devised a marketing strategy that will help The Address Hotels + Resorts strengthen its client base in the region and boost market exposure of these premium hotels through our wide network of contacts, particularly among VIPs and members of royal families in the GCC.”

Emaar Hospitality Group owns and manages a diversified portfolio of hospitality and leisure projects and assets worth USD 1 billion (AED 3.67 billion). The Group’s portfolio includes several hotels, serviced residences, golf resorts, a polo and equestrian club, recreation clubs and the Dubai Marina Yacht Club and Marinas.

Al Basel Consultancy has a number of business interests in various sectors in the UAE and in the greater GCC region. The company boasts a highly competent team of professionals led by the company’s CEO Basel Al Kasem, recognised as one of the region’s leading figures in real estate consultancy, who has comprehensive knowledge of the regional market and hands-on experience with elite projects such as the iconic Burj Al Arab.