Al Tayer Trends And MIF Inc. Open MORE Cafe At Dubai Mall

Al Tayer Trends, the lifestyle retail company of the Al Tayer Group, in conjunction with mOre – Intelligent Foods Inc, have opened a new MORE Cafe at Dubai Mall on the lower ground level, overlooking the Lake Fountain.The 7,500 square feet café, which includes indoor and outdoor dining areas, is the first franchise store of the popular home-grown concept. Al Tayer Trends is now the exclusive franchisee of all upcoming MORE Cafés in the GCC.Speaking at the opening of the store, Guillaume Motte, CEO, Al Tayer Trends said “MORE Café is a welcome addition to our growing portfolio of high-quality food and beverage brands. MORE Café is one of the leading Dubai-based café brands and we look forward to replicate its success at select locations across the UAE and the GCC.”Award-winning MORE Café is the brainchild of a Dutch partnership whose combined experience span more than 45 years of international exposure within a multi-faceted range of different hospitality environments. The concept mirrors the fruition of this partnership’s creativity, passion and awareness for understanding sustainable food trends within an aesthetically balanced and comfortable interior. This gives MORE Cafe its appeal and identity.“We are excited to partner with Al Tayer Trends and expand the operations of MORE Café,” said Wouter Lap, Managing Partner, MORE Café. “Al Tayer Trends is a fast-growing company and is well known for its passionate embrace of the brands it represents. We look forward to working together with them to provide customers with the signature MORE Café experience at more locations.”MORE Café at Dubai Mall offers customers a view of the Lake Fountain as well as the Burj Dubai. The store is open from 0800 hrs until 2300 hrs daily.All MORE cafés offer an e-menu option which enables customers to place their order online at http://www.MOREcafe.biz so that their meal is ready to be served when they arrive at the café 

Tru Trussardi Opens Elegant New Store In Partnership With Belbadi Fashion In Dubai

TruTrussardi, the highly classy Italian brand, recently opened its concept store at Dubai’s latest fashion destination, the Dubai Mall. The store concept blends modern and innovative style with elegance and sophistication, producing a unique and glamorous experience for consumers browsing the store.

Tru Trussardi is a worldwide established brand with more than 110 stores in the world – 41 in the Italian market and 69 abroad – and more than 200 shops in shops in Italy and overseas. In this ongoing and dynamic growth, Dubai represents a strategic move. The solid partnership with Belbadi Fashion Group is a remarkable step aimed to accelerate the expansion plan in the local area. Since 2000, when the first Trussardi Jeans corner was opened at Wafi Shopping Mall (later on turned in Tru Trussardi mono brand store) the company has expanded and strengthened the collaboration with Belbadi Group, by opening brand new Tru Trussardi stores in Mercato, Deira City Centre, Festival City and Dubai Mall.

Alongside, the partnership with Belbadi has strongly carried away with the opening of Trussardi Jeans corner in Galleries Lafayette department store at Dubai Mall. The retail company development is still ongoing with an-other Tru Trussardi mono brand store to be unveiled at Burjuman Shopping Mall next season – Fall/ Winter 2009/10.

The history of Trussardi begins in Bergamo in 1911, when Dante Trussardi starts producing and distributing luxury gloves internationally. Thanks to the innovative ways of working leather and to the careful selection of best raw materials, the company rapidly expanded and became synonymous of high quality and elegance. At the end of 1960s, Nicola Trussardi entered the group and made his first attempt in the accessories and high-end apparel sector. In 1973, the group gave birth to the greyhound logo, a symbol of elegance and agility, rep-resenting Trussardi’s style, known for its sophistication, strong personality, innovation and modernity.

Since then, the brand has expanded worldwide and entered many markets, positioning as a premium luxury apparel brand, opening stores in the most important cities. Throughout these decades, Trussardi set many re-cords, taking up on new activities such as, art and culture. In 1986, the company launched the first casual and leisure wear line – Trussardi Jeans – moving into the high-end sportswear segment. Yet, it is in 2005, that the company puts his final landmark, establishing the brand new line Tru Trussardi and definitely positioning in the urban well wear segment.

Tru Trussardi gives also the name to the monobrand stores where Tru Trussardi and Trussardi Jeans lines are sold. The new line Tru Trussardi was conceived as highly classy and sophisticated man and woman total look collections. From the house brand Trussardi, Tru Trussardi takes on the typically elegant and chic style to make it own into a newly informal and urban well wear context. If comfort and elegance are the drivers of the Tru Trussardi collections, it is the concept of metropolis to lay the platform for the brand’s full expression. The dy-namic movement in the space, the complex network of relations, identifying the reality of a modern city, are the key concepts for the brand.