Dubai Retail Lines Up Calendar Of ’Beat The Heat’ Events At The Walk @ JBR To Mark Dubai Summer Surprises

The Walk, a pioneering beachfront shopping avenue managed and developed by Dubai Retail, a subsidiary of Dubai Properties Group (DPG), today announced it has lined up a calendar of family-oriented activities and events at the Jumeirah Beach Residence (JBR) to mark Dubai Summer Surprise (DSS), the annual retail and entertainment extravaganza that attracts visitors from around the world to the emirate.

Scheduled to be held until 14 August, the ‘Beat the Heat’ events will bring Dubai Summer Surprises to the beaches of Dubai for the first time.

The beachfront retail avenue stretching over 1.7km at Jumeirah Beach Residence will host a multitude of entertaining events including water sports, football, volleyball fields, a floating island, inflatable slides, inflatable games and spa area. The area between the Hilton and Sheraton Hotel, opposite the main JBR parking lot at the heart of the beachside development will serve as the venue for the activities during the DSS extravaganza.

Haiyan Mujarkech, CEO of Dubai Retail said: “The Walk at JBR is an ideal venue to host family-oriented beachfront activities to mark DSS following the significant turnout earlier for Dubai Shopping Festival, the spectacular annual retail extravaganza. Offering attractive views of the Arabian Gulf, a great selection of shopping and dining options, The Walk will deliver an enhancing leisure experience.

“As a key industry player, Dubai Retail is keen to bring popular events such as Covent Garden Dubai, DSF, DSS, to The Walk, complementing its role as a destination that serves tourists and residents with its multitude of options.”

In addition to the entertainment, The Walk will also offer onsite refreshments, restaurants, and a relaxation zone with beach recliners, sun beds, beach tents, umbrellas, and other amenities for beach lovers.

Launched in August 2008, The Walk, boasts a total of 200 fashion, furniture and lifestyle stores, serving JBR residents as well as the entire marina district. It is set to unveil a series of spas and beach clubs, accentuating the development’s round the year beach resort offering, making Jumeirah Beach Residence one of the most luxurious developments in the region.

In its profound commitment to delivering innovative and pioneering concepts in the retail sector, Dubai Retail continues to bring renowned brands to its properties within the emirate. With over five million square feet currently under development, Dubai Retail is set to become one of the largest and the most prominent retail solutions provider in the Middle East in the near future.

The Walk At JBR Hosts Motorcycle Drive-By To Raise Awareness On Genetic Blood Disorder

The Walk at Jumeirah Beach Residence (JBR), a pioneering beachfront shopping avenue managed and developed by Dubai Retail, a subsidiary of Dubai Properties Group (DPG), today hosted a 100 motorcycle cruise as part of an initiative to raise awareness on Thalassemia, ahead of the International Thalassemia Day on 8 May.
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Organised in association with the Emirates Thalassemia Society as part of a five day campaign, the drive-by served as a kick off initiative and drew the heightened interest of JBR residents and visitors to The Walk.Fareda Abdullah, Executive Director of Human Capital at Dubai Properties Group, said: “As leading master developers, we prioritise the welfare of our communities. Hosting the event at The Walk highlights the origin of the name Thalassemia that takes its root from the Greek word ’THALASSA‘, meaning the sea. The disease first got its name after being recognized among the Greek people living around the Mediterranean Sea.“We would like to commend the noble efforts of Emirates Thalassemia Society in raising public awareness and promoting a better understanding of the genetic disorder and its prevalence among residents in the UAE.”The Walk at Jumeirah Beach Residence currently hosts nearly 230 retailers and is soon anticipated to host over 305 outlets. It has a captive customer base of 20,000 residents from JBR and the neighbouring communities, with a significant daily footfall.Abdullah added: “The branded motor bike drive successfully attracted a cross-section of people, including bike lovers. We believe the presence of such huge crowds will help us reach out to a larger number of people with our message on the implications of Thalassemia.”Common genetic blood disorders prevalent in the community such as Thalassemia are characterized by defective productions of haemoglobin, leading to the over-destruction of red blood cells. Its clinical severity depends on the exact nature of the genes that a person inherits. Highly prevalent in the UAE, the disease can be easily prevented with a simple and inexpensive pre-marital blood test.Offering over 770,000 sq ft of retail space, The Walk at JBR stretches across 1.7km as a unique retail promenade incorporating lifestyle shopping experiences through combining a unique selection of boutiques, retail stores, bistros and cafes.
 

The Walk At JBR Hosts ’Dinner in the Sky’

The Walk at Jumeirah Beach Residence (JBR), a pioneering beachfront shopping avenue managed and developed by Dubai Retail, a subsidiary of Dubai Properties Group (DPG), today announced it will host a highflying dining concept called Dinner in the Sky, as a part of its initiative to bring pioneering concepts to the retail promenade.

Suspended 50 meters in the air, Dinner in the Sky will offer an eclectic selection of culinary options ranging from coffee mornings to three-course meals. The 22-seat platform will particularly offer an ideal dining experience for social and business groups.

Strapped into custom designed seats around an unconventional dining table, the participants will be hoisted into the air by a 100 tonne crane. Once in the air, the table is free to rotate 180 degrees while the guests’ feet hang free. Qualified chefs and waiters will also be on hand to pamper the brave with sumptuous cuisine options.
Organized in association with the Dubai- Based Event Horizon and event agency Mindset Media Dubai, Dinner in the Sky will be offered for a limited time from 17 April to 15 May at The Walk at JBR.

Haiyan Mujarkech, CEO of Dubai Retail, said: “The Walk has always endeavored to move away from conventional concepts, as Dubai’s first beachfront promenade. The Covent Garden Market Dubai at The Walk is testimony to this strategy, and many other events such as Winter Sports events, Rock Balancing and Sand Sculpturing. Continuing with our mission to pioneer innovative services, we are pleased to host Dinner in the Sky at The Walk. We are certain the attraction will deliver an experience of a lifetime including breathtaking views amidst a serene environment, complemented by interesting cuisine.

“In the future, we will continue exploring avenues that will enhance our clients’ visit to The Walk. We strongly believe such initiatives serve as a great entertainment platform for the residents living at Jumeirah Beach Residence and around Dubai, while attracting tourists to the outdoor concourse as a must-visit destination in their itineraries.”

Recently, Dinner in the Sky won the SMB Advisor Middle East Award for the most incredibly innovative approach. Forbes Magazine US voted it as one of the 10 most unusual events and restaurants in the world, while PRO7, the largest TV station in Germany, named it one of the top 10 extraordinary restaurants of the world.
Rafael Moreno CEO of Mindset Media, said: “We are proud to present Dinner in the Sky at The Walk @ JBR in Dubai. With Dubai Retail and Event Horizon, we are all geared to provide one of the most memorable and inimitable experiences to thrill-seekers and adventure-lovers. With the horizon spanning endless expanses of water and Dubai’s dramatic skyline, The Walk will set the right mood for those seeking to dine with a difference.”

Haluk Yalinkaya, Partner in Event Horizon LLC said, “It is indeed a privilege to be associated with a unique concept such as Dinner in the Sky and we are delighted to be working together with Mindset Media and Dubai retail in order to bring this breathtaking dining experience to the Walk”.

The Walk at Jumeirah Beach Residence currently hosts nearly 230 retailers and is soon anticipated to host over 305 outlets. Offering over 770,000 sq ft of retail space, the 1.7km retail promenade incorporates lifestyle shopping experiences through combining a unique selection of boutiques, retail stores, bistros and cafes.