Eros Group Awarded Superbrands 2011

Eros Group, the sole distributor of world-renowned brands Samsung, Hitachi, Linksys, Candy & TCL and one of the leading players in consumer electronics, telecom, and allied multi-products in the Middle East, has been awarded the prestigious SuperBrands 2011 Award. The UAE SuperBrands Council, a ten-member group made up of eminent figures from the business world, awarded Eros Group the highly sought-after ’SuperBrand’ status after comprehensive evaluation.

Eros Group was chosen as one of the SuperBrands along 60 other brands in the UAE from over 700 brands that were reviewed. Mr. Niranjan Gidwani, Deputy CEO of Eros Group said, “We are extremely honored to be a SuperBrand and would like to take this opportunity to thank all our stakeholders and customers in the UAE for their continued support and trust espoused in Eros Group. All the brands under the wings of Eros Group have helped us achieve a reputation of consistency and excellence. Growing market share, with increased seasonal retailing during DSF & DSS are prime attributes to our success.”

The SuperBrands organization is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The SuperBrands Council in each country is comprised of individuals who have shown exceptional aptitude in business and who have a thorough knowledge of that particular country’s markets and methods of business.

Eros Group is a 44-year old company and is part of Badri Group of Companies, which comprises over 10 business enterprises, each known for its consistency and reliability, market products and services of highest quality, thus placing the Group as one of the leading groups in the UAE’s business community and beyond. Eros is fast achieving its objective of becoming the leading supplier of electronic and digital products in the Middle East region. Eros Group has been built on a four-decade old tried and tested philosophy which is to maturely respond to the needs and demands of the industry while constantly identifying new avenues to raise the bar in order to be a contemporary organization.

Eros Group made a humble beginning in 1967 with the Hitachi range of products, and over the years the company diversified and today, in addition to marketing Hitachi’s range of electronic and home appliances, it markets Samsung mobile phones and digital products, Lennox air conditioning products, Candy home appliances, TCL LCD & LED TVs, BenQ LCD TVs and has recently added FLIP and SONOS products to its product portfolio. In 2009, Eros Group commenced operations of its IT Division with launch of Samsung IT products followed by Linksys by Cisco, Targus, A-Data, Speedlink gaming accessories and Sentronix Auto Wallmounts.

Customers can also follow Eros Group on Facebook at www.facebook.com/EROSgroup to keep attuned on their other achievements, ongoing promotions and discounts.
 

ENOC Wins Superbrands Honour For Fifth Consecutive Year

For the fifth year running, Emirates National Oil Company (ENOC) has been selected as a Superbrand for 2010 by the United Arab Emirates Superbrands Council.

ENOC is the only national oil company to receive this honour for the fifth consecutive year, highlighting its standing as one of the most trusted and high-profile brands in the UAE. The recognition reiterates ENOC’s outstanding track record in delivering world-class products and ensuring the highest standards in customer service in line with global best practices.

Khalid Hadi, ENOC Group Brand and Marketing Manager, received the Superbrands award from Mike English, Director of Superbrands Middle East & North Africa, at the Superbrands tribute event, where 62 successful brands were recognized from 1,415 pre-qualified brands covering various industries.

Commenting on the award, Khalid Hadi said: “We are honoured to have been awarded the Superbrands status for the fifth consecutive year. This reflects on our achievements over the years in building a distinguished brand in the oil and gas industry. Since our establishment in 1993 we have strived to meet and exceed customer expectations in terms of quality and service, and maintain the highest industry standards relating to environment, health and safety in all our operations and facilities across the world.”

The Superbrands Council in each country comprises individuals with exceptional aptitude in business and a thorough knowledge of the country’s market and methods of business.
 

Al Ansari Exchange Awarded ’Superbrand’ Status By UAE Superbrands Council For The 5th Consecutive Year

Al Ansari Exchange, a leading provider of worldwide remittance and foreign exchange services, has been awarded the ‘Superbrand’ status by the UAE Superbrands Council for the fifth consecutive year. Joining the ranks of other top brand awardees from other local industries, the company has been recognised for its achievements as the largest exchange house in the country. Bassel El Bakkar, Assistant Marketing Manager, Al Ansari Exchange, received the award on behalf of Managing Director Mohammed Al Ansari, from Mike English, CEO of Superbrands Council, during the event.
 

Superbrands To Honour UAE’s Top Brands At Tribute Event

Superbrands, the independent authority and arbiter of branding, today announced that they will be hosting their annual tribute event to honour UAE’s strongest brands on July 20th, 2010 at the Intercontinental Hotel in Dubai Festival City. Superbrands will also announce the much awaited ‘Brand of the Year’ and unveil the 6th Edition of the Superbrands book at a glittering ceremony attended by the who’s who of the corporate world in UAE.

“We are pleased to announce the UAE’s strongest brands and honour them at our annual tribute event. The local brands that made it to the Superbrands list this year include some of the most recognised brands in the world as well as some new entrants on the list. These Superbrands were not only voted for by our distinguished brand council members but also by 2,500 marketing professionals voting for the preferred brands through an online poll. The brand with the highest score will be awarded ‘Brand of the Year’ at the tribute event,” says Mike English, Director, Superbrands Middle East.

After a stringent selection criteria set by the Superbrands Council, over 2,500 professionals were invited to vote along with the Council. More than 1,415 leading UAE brands were scored by the Superbrands Council and the invitees and the highest scoring brands were then designated as Superbrands. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands

The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business. To be voted as a Superbrand by the Council is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand’s exceptional status.

The Superbrands Organisation will also unveil the much coveted coffee-table style Superbrands book, which includes a two-page profile of each of the Superbrands, at the Tribute event. “The brands featured in the book range from corporate giants to FMCG brands. We are happy to see so many of the UAE’s local brands included in the book alongside key international brands. Participation in the Superbrands book is by invitation only and acknowledges the intrinsic strength of the organisation and its brand value,” Mr. English adds.

The Superbrands tribute event is set to be a true celebration of many of the country’s highest profile brands, and promises to live up to its global reputation as the "Oscars of Branding".
 

UAE Superbrands To Be Honoured

Superbrands, the independent authority and arbiter of branding, today announced that they will be hosting a tribute event to honour the UAE’s strongest brands for their achievements and excellence in branding at the Intercontinental Hotel in Dubai Festival City. The event, which will be held on June 28th, 2009, will also see the unveiling of the 5th Edition of the Superbrands book as well as the announcement of the much anticipated ‘Brand of The Year’.Speaking about the event, Mr. Mike English, Director, Superbrands Middle East, said, “We are delighted to host our fifth tribute event to celebrate the success of the UAE’s strongest brands, which are among the most recognised brands in the world. This year, Superbrands were voted not only by the brand council but also by online voting, which has expanded the voting base to almost 3,000 marketing professionals. The brand with the highest score will be awarded ‘Brand of the Year’ at the event.”Sixty four leading UAE brands, which met the stringent selection criteria set by the Superbrands Council, were awarded ‘Superbrand’ status. The Superbrands Organisation also introduced the new voting system where over 3,000 professionals were invited to vote along with the Council. More than 1,160 leading UAE brands were scored by the Superbrands Council and invitees. The Superbrands voters evaluated and scored hundreds of brands available within the UAE and the highest scoring brands were then designated as Superbrands. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands.The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business. To be voted as a Superbrand by the Council is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand’s exceptional status.The Superbrands Organisation will unveil the much coveted coffee-table style Superbrands book, which includes a two-page profile of each of the Superbrands, at the Tribute event. “The brands featured in the book range from corporate giants to FMCG brands. We are happy to see so many of the UAE’s local brands included in the book alongside key international brands. Participation in the Superbrands book is by invitation only and acknowledges the intrinsic strength of the organisation and its brand value,” Mr. English adds.The Superbrands tribute event is set to be a true celebration of many of the country’s highest profile brands, and promises to live up to its global reputation as the "Oscars of Branding".