Dubai Events And Promotions Establishment Announces Date For Dubai Shopping Festival And Dubai Summer Surprises 2011

The Dubai Events and Promotions Establishment (DEPE) has announced the dates for Dubai Shopping Festival and Dubai Summer Surprises in 2011. DEPE said in a statement that this move would allow residents, regional and international tourists, and travel and tour entities to make the most of the festivals and attractions.

Dubai Shopping Festival will be held for 32 days from January 20 to February 20 while Dubai Summer Surprises will begin on June 22 and go on for 39 days till July 31. “The dates for the DEPE festivals were announced as part of our efforts to allow residents and regional and international visitors to plan their holidays. This announcement will also help tour and travel entities to create special travel packages and promote these attractions and Dubai in a better and effective way. Numerous considerations affecting went into deciding the dates including local and regional school holidays, the month of Ramadan, and peak tourist inflow periods,” said DEPE.

Sectors such as retail, hospitality, and sub-sectors connected to the tourism industry are expected to benefit immensely from the announcement. Around 6000 retail outlets were part of DSF and DSS 2010 and international and regional retail brands will now have the opportunity to plan promotions in advance. DEPE organizes DSF, DSS, and ‘Eid in Dubai’ – three major annual events in Dubai that have gained huge popularity on an international level. These events impact the community of the emirate both socially and economically and have played a significant role in positioning Dubai as a leading travel, leisure, and commerce destination in the Middle East.
Dubai Shopping Festival was launched in 1996 and is one of the well-known shopping and entertainment festivals in the world today. The festival saw a visitor turnout of 3.35 million and a consumer spending of AED 9.8 billion in 2009.

Dubai Summer Surprises, launched in 1998, is the biggest summer event held in the Middle East today. The event attracted 2.2 million visitors and registered a consumer spending of AED 3.37 billion.

‘Eid in Dubai’ was launched in 2008 with the aim of celebrating the spirit of Eid Al Fitr and Eid Al Adha by involving multi-cultural nationalities and organizing festivities during both Eids.
 

Key Sponsors Of Dubai Summer Surprises 2010 Hail Event’s Successful Contribution To Dubai’s Economy

Leading business entities and organizations that sponsored the thirteenth edition of Dubai Summer Surprises have said that economic activity during the summer was robust, indicating that DSS was successful in generating business across all economic sectors. The summer extravaganza concludes on August 7th.

Laila Suhail, Chief Executive Officer of the Dubai Events and Promotions Establishment, said, “As the thirteenth edition of Dubai Summer Surprises concludes, the region’s biggest summer event has proved its significance in stimulating Dubai’s economy during the summer. The initial feedback that we have gathered through our stakeholders indicates that we are on the right track, and that DSS 2010 will be another great success.”

“Once again, DSS has affirmed its position as the most suitable platform for entities and companies in Dubai to present their creative initiatives that aim at boosting their business and in turn stimulate vital economic sectors in Dubai. These creative initiatives also combine to form a wonderful comprehensive holiday package for all tourists to enjoy a unique family holiday experience in the city.”

“It goes without saying that the achievements DSS register are a direct result of the substantial support we enjoy from our partners in the public and the private sectors. Our key sponsors have done a great job in supporting this event both logistically and financially, and we are grateful for their support,” added Laila.

Wafi Reports Rise In Footfall And Participating Stores As Dubai Summer Surprises Gathers Momentum

As Dubai Summer Surprises reaches the half way mark, one of the campaign’s key sponsors today announced a rise in footfall and an increase in the number of participating stores.

DSS, which officially runs until August 7, 2010, but permits shops to remain on sale until mid-September, brings three months of discounts up to 75 per cent and fun packed activities to malls throughout Dubai.

And Aser Al Baseer, Wafi’s PR and communications manager, says this year’s footfall has risen significantly since the promotions began in June, encouraging more stores to come onboard with large DSS discounts.

“The mall has definitely been busier compared to last year’s DSS and the reports on sales from our retailers have been very positive so far. The success of the promotions has also spurred more Wafi-based stores into participating, with Bugatti, B More, Roberto Cavalli, Etoile La Boutique, Jaeger, Salam and Studio & Stores which includes Escada, all now offering discounts of up to 75 per cent.

“We’re delighted the huge savings are drawing thousands of extra shoppers to Wafi over the summer and the live DSS entertainment so far has provided lots of fun for the whole family. Still to take place is Health and Hygiene, which will run in the mall from July 30 until August 7, 2010 and will include tips from doctors, nutritionists and dieticians, body fat analysis, fitness demonstrations and health check-ups. Participation is free and the stand will also feature competitions and activities to keep children occupied while adults revitalise their health regime.

“There’s an exciting schedule of entertainment planned for the remaining weeks of DSS and we hope many more shoppers will come along to enjoy the fun and take advantage of the impressive discounts on offer.”

With over 350 stores Wafi is the 2008 winner of Best Shopping Mall, Best Restaurant, Best New Hotel, Best Spa and Best Independent Boutique and boasts one of Dubai’s largest souks, world-class shopping and fine dining in the heart of Dubai.

www.wafi.com

Dubai Summer Surprises Shopping Frenzy

If crowd pull is anything to go by, Dubai Shopping Malls Group’s ‘Shop & Win BMW Cars’ campaign for DSS is a definite hit. Hundreds of excited shoppers gathered at Oasis Centre, the latest venue to host DSMG’s fifth raffle draw. This week’s winning raffle coupons were picked by Ihab Zagloul, Vice President, MasterCard International, Middle East & Levant. The two lucky winners – fourteen year old Kuwaiti national Aisha Salim Al Mubarak and British resident Lucy Casey-will receive a BMW 3 Series sedan each.

Aisha’s family broke into cheers when informed of her winning. The fourteen year old Kuwaiti student is currently on holiday with her family in Dubai.

According to Aisha’s mother, she is the lucky one in the family. “This is not the first time that Aisha has won a raffle draw in Dubai. Last year she won a diamond while shopping here. But this is even more exciting, a brand new BMW! We are all so happy for her,“ Aisha’s mother added.

The campaign is now in its last two weeks of run and so far ten shoppers have won BMW 3 Series sedans. All that customers need to do to take part in the weekly raffle draws is to shop at any of the participating 21 malls for a minimum amount of AED 200. MasterCard users will receive an additional raffle coupon thus doubling their chances of winning.

The second winner for this week, Lucy Casey, is a resident of Dubai for the last two years. She was absolutely thrilled to receive the news, “I simply cannot believe this! I don’t know what to say! This is just absolutely the best gift I have ever had. I can’t wait to drive away in my new BMW!”

A business development manager at an architecture firm in Dubai, Lucy won the lucky raffle coupon when she booked a ticket to Saudi Arabia for a business trip.

Oasis Centre General Manager,Sanjay Kapoor, commented: " Oasis Centre has seen a definite increase in footfall and sales this DSS compared to last year. While the BMW raffle has made a difference, one of the major reasons the mall has done well this summer is because of the variety of sales, offers and discounts that different stores in the mall are offering. Additionally, we have tied up with Emirates NBD to offer a mall wide promotion of 0% interest on credit card purchases to be paid back over 6 months. All these value-additions have helped us to sustain good sales figures this DSS"

The member malls of DSMG participating in DSS 2010 include: Al Bustan Centre, Al Ghurair City, Al Manal Centre, Al Mulla Plaza, Arabian Center, Burjuman, Century Mall, Dubai Marina Mall, Dubai Marina Walk, Dubai Outlet Mall, Gold & Diamond Park, Hamarain Centre, Lamcy Plaza, Mazaya Centre, Mercato Mall, Oasis Center, Palm Strip, Reef Mall, Souk Al Bahar, The Dubai Mall and Town Centre.

Participating malls have organised a number of shopping and entertainment activities for families and children, such as Kids Fashion Week, international cartoon show ‘Stories of SpongeBob’ and Middle East Junior Chef of the Year.
 

New Show Modhesh School Of Surprises Receives Overwhelming Response At Modhesh Theatre

The Modhesh Theatre was host to a huge audience recently that came to attend Modhesh’s School. Popularly known as the ’ideal student’, Modhesh also makes an ideal teacher.

Carrying forward the objective of fun learning, the show stresses on many important issues like eating healthy, exercising and even recycling waste. Modhesh delivered some of the most sensitive lessons through surprising and entertaining song and dance sequences in his special ’School of Surprises’. Throughout the show, Modhesh interacted with the families making them sing, dance and enjoy the show all the way.

It is one of the many shows that has been specially written, directed and produced for Modhesh World. The show will be staged daily except Mondaysand run four times a day with the first show at 4pm on weekdays and at 5:30 on weekends. The show will play till 7 August, 2010. Entry to Modhesh Theatre is free. Ruby the Apple and the Robot were two additional characters that joined the show.

A highly sensitive issue like recycling was skillfully and cleverly handled to make it easy for the children to grasp with a song. Finally, children who had different kinds of thrash like snack wrappers and bottles were prompted to throw them in the correct bin that the cast of the show brought out for the audience.

H. B. Leisure, DWTC, Coco-Cola, Magic Planet, Emirates, Masafi and Union Co-operative are the sponsor s of Modhesh World. Modhesh World doors are open from 10.00am to 10:00pm (Saturday to Wednesday), 10:00am to midnight (Thursdays), and 3:00pm to midnight on Fridays. Tickets to the venue are priced at AED 10 for adults and AED 15 for children with numerous free zones and exciting activities.
 

Dubai Summer Surprises To Host International Character: Shows Dora The Explorer And Stories Of Spongebob

The Dubai Events and Promotions Establishment is bringing two international character shows this summer with Nickelodeon’s Dora The Explorer’s Best Friends Day and SpongeBob SquarePants’ Stories of SpongeBob being staged during the ongoing Dubai Summer Surprises (DSS). The shows are free and among the many international highlights of this year’s DSS.

Yousif Mubarak, Chief Operations Officer of Dubai Events and Promotions Establishment said, “Dubai Summer Surprises has been at the forefront of organizing quality entertainment events for families and shows like Dora’s Best Friends Day and Stories of SpongeBob reflect our commitment in providing entertainment for varied visitor segments. A significant aspect of these shows is that families can enjoy world-class entertainment for free.”

Dora, the Latina heroine of the renowned televised character series Dora the Explorer, is all ready to set out on another exciting musical adventure with her best friend Boots in Dora The Explorer show at Mirdif City Centre (Central Galleria) from July 6 to July 21. SpongeBob SquarePants, star of the popular Nickelodeon animated television series of the same name, is also performing this DSS in the Stories of SpongeBob show at Dubai Festival City (Festival Sqaure) from July 22 to Aug 7.

Staged in the UAE for the first time, Dora the Explorer and her best friend Boots celebrate Best Friend’s Day by celebrating the day together for a picnic on Rainbow Rock. But first they need to find it! The exciting, educational adventure begins as Dora and Boots set off on a musical adventure with the help of the audience to find their special picnic spot using English and Spanish vocabulary.

Show timings are 4:30pm and 6:30pm (Saturday to Wednesday) and 4:30pm, 6:30pm and 8:30pm (Thursday and Friday). There will be no shows on Mondays.

In Stories of SpongeBob, Patchy the Pirate agrees to share his most prized treasure with the audience – his favorite stories under the sea, all about his favorite absorbent friend SpongeBob SquarePants! As Patchy regales the audience with his stories, SpongeBob, Patrick and Squidward appear, reenacting these classic scenes. Show timings are 4:30pm and 6:30pm (Saturday to Wednesday) and 4:30pm, 6:30pm and 8:30pm (Thursday and Friday). There will be no shows on Mondays.

Kids and families in the Middle East can tune in and watch Dora the Explorer and SpongeBob SquarePants on Nickelodeon Arabia. The Arabic language channel is dedicated to kids aged 2-14 years old and is available free-to-air via Arabsat and Nilesat.
 

Shoppers Eagerly Await Dubai Summer Surprises Discounts And Festivities

Shoppers are eagerly waiting for the 13th edition of Dubai Summer Surprises to begin with discounts across more than 6000 retail outlets. Apart from promotions, shoppers also stand the chance to win spectacular prizes with their purchases.

"I come every year to Dubai during DSS just to shop. I make it a point to check all the malls as sometimes the same outlet has more collections in the other malls. This year, I’m planning to visit Mall of the Emirates, Mirdif City Centre, Deira City Centre, Dubai Mall and Dubai Festival City. I have already visited a few of them, especially Mirdif City Centre as it is new and I liked the new brands that are available there. I could not stop myself and have already done loads of shopping, especially at Dubai Festival City," said Bhavna Singh, an Indian shopper from Delhi.

Rabia Batool from Pakistan said, "Shopping in Dubai is fun at any time of the year. I like shopping mostly at Splash and Max. These are my favorite outlets buy clothes. Shopping back in Pakistan is not so exciting especially for Western wear. Additionally, shopping here is far cheaper."

"As my children are young, DSS is the right time to come as there as so many activities for children in the malls. They enjoy the colors, music and festivities that go on everywhere. It looks like we are having a celebration and it truly adds a new dimension to our vacation," she added.

Mayson, a Burmese national who works at the Trade Centre said, "I usually shop at Deira City Centre and Dubai Mall. Shopping here is actually less expensive than many other countries. During DSS, the added discounts are a huge bonus and it tempts me to shop."

"The malls fill up with festivity making your shopping all the more exciting while the entertainment ensures that you have an amazing time," she added.

Sanah Hassan from Egypt said, "For me Deira City Centre is the best mall. One can find everything here, literally from a pin to an elephant. During DSS, I try to shop as much as I can as there are huge discounts going on. One can buy at one fifth the original price."

Safa Abdullah, a Sudanese mother of four and a Dubai resident said, "It’s a big mistake to buy anything before DSS. When you see the prices are slashed down you feel bad. Now I make it a point to never to shop before DSS."

Rajah an American resident comes every year to visit her sister during the DSS. "I always look forward to the summers so that I can come to Dubai and meet my sister. It is fun shopping with her. There is a huge difference in prices between Dubai and the US for the same brands – in Dubai it is a lot cheaper. I shop enough to make sure it lasts me an entire year," she said.
 

Dubai Summer Surprises Begins Today

Dubai Summer Surprises 2010 kicks off on Thursday, June 17, for 52 days of international shows, musicals, events, shopping promotions across Dubai, and prizes to be won throughout malls. As part of the opening, shoppers have the chance to win tickets to destinations around Dubai for a purchase of just AED 500 in 21 select shopping malls.

Through the promotion, shoppers can win vouchers to Modhesh World, Aquaplay, Ski Dubai, Magic Planet, Cite’ des Enfants, Soccer Circus Dubai, iFLY, At The Top, Burj Khalifa Observatory, Cinestar Cinemas, Aquaventure & The Lost Chambers, Dubai Dolphinarium, and Wild Wadi Water Park. These entertainment venues will also have incredible promotions on the opening day.

Samantha Eedle, Group Marketing Manager of MAF Leisure said, “Tourists and residents alike will be able to benefit from the ‘beat the heat’ campaign which is running through all of the Majid Al Futtaim Leisure attractions. With every purchase from Cite des Enfant, iFLY Dubai, Soccer Circus, Magic Planet, Aqua Play, Yalla! Bowling and Ski Dubai residents and tourists can scratch and win a range of prizes. In addition there are various Summer Camps that combine, fun and learning within all the attractions.”

Serge Zaalof, COO, Atlantis, The Palm said, “Atlantis, The Palm is thrilled to be a partner of Dubai Summer Surprises, a great initiative that continues to build the destination of Dubai. With Dubai Summer Surprises, both visitors and residents can discover Atlantis through The Lost Chambers, which brings the myth of Atlantis to life through a maze of underground tunnels full of exotic marine life and the region’s largest water park, Aquaventure. Both experiences can be enjoyed with great promotional offers.”

Michelle Walsh, Marketing Manager, CineStar Cinemas said, “CineStar Cinemas is delighted to again partner with this year’s exciting DSS campaign. The partnership between DSS and CineStar’s luxurious Gold Class brand, allows guests who visit our Gold Class cinemas at Mirdif City and Mall of the Emirates, the chance to win fantastic spa vouchers each week – luxury for luxury! The media and promotional campaign that DSS has planned for the festival offers CineStar unparalleled exposure in various media channels, access to the tourist market and an endorsement of our business to the residents of Dubai.”

Steve Preston, General Manager, Dubai Dolphinarium said, “As part of the DSS 2010, Dubai Dolphinarium is participating in numerous promotions. It is a pleasure for us to be associated with Dubai Summer Surprises. We believe that both the residents and visitors of Dubai have more confidence in brands that are taking part in DSS. Since our clientele consists mainly of families, we believe that being part of DSS will help us reach out to more people this summer.”

As part of its promotions, Dolphinarium will hand out tourists at Dubai Airport with welcome kits including ‘Buy One, Get One Free’ coupons for the Live Dolphin and Seal Show and the Water Magic Show in addition to goodie bags.

Shopping and raffles
Summer shopping can’t be as exciting and rewarding than in Dubai and during DSS. With more than 6000 retail outlets participating and discounts of up to 70%, shoppers can rest assured that brands of their choice can be bought at throwaway prices. Every shopper is also rewarded for a purchase and individual malls are giving away cars, cash, and shopping vouchers.

Dubai Shopping Malls Group, a key sponsor of DSS 2010, is also organizing a raffle with a giveaway of 14 BMW-Series-3 luxury sedans. The seven weekly raffle draws will be held throughout DSS 2010, with two lucky winners driving away with a stunning BMW each week. The draws will be held every Thursday from June 24, except for the Final Draw which will take place on Saturday August 7. Shoppers will be entitled to one raffle coupon for every AED200 spent at participating retail outlets. Those shopping with MasterCard can double their chances of winning, receiving an additional raffle coupon by making purchases on their cards.

Attractions in the first week of DSS
World of Stories
Mercato (June 18 – June 29)
World of Stories this year features the theme of the famous character Alice and transports viewers into her exciting wonderland. Re-live the story and experience fantastical elements of popular stories with activities and events for all ages. The event will also incorporate the 3D theme where several popular cartoon characters are depicted in a 3D form making them appear life-like.

Middle East Junior Chef of the Year
BurJuman (June 23 – June 29)
In recognition of the region’s upcoming culinary talent, the Middle East Junior Chef of the Year celebrates the works of 600 and more chefs coming together in Dubai from star hotels across the GCC. With over 22 categories and separate competitions, the jury is formed from master chefs from around the world. During the event, multinational chefs battle it out to showcase their finest preparations and amaze the judges with their skill and expertise.

Swaralaya
DUCTAC, June 19, 7:30pm
Pandit Shivkumar Sharma, the santoor maestro, comes to Dubai this DSS to thrill Indian classical music lovers in a show not to be missed. Credited with single-handedly making the santoor a popular classical instrument, Pandit Shivkumar stands along other Indian classical music greats. Tickets to the show are priced at AED 150 and AED 100.

The World Cup Tent ‘One’
Dubai Fountain, Burj Khalifa area
A luxurious Marquee built especially for the occasion of 2010 FIFA World Cup, the ‘One’ marquee is equipped with state-of-the-art 35-inch plasma screens in addition to two 2 x 3-metre giant screens that will telecast matches live. The Marquee will also offer its visitors a great menu of food and beverages in addition to shiesha to set the mood of excitement and cheering across the 2 floored venue.

Modhesh World
Spread across 37,000 square metres at the Airport Expo Dubai, Modhesh World is synonymous with unlimited fun and entertainment for children and families under the comfort of a massive air-conditioned venue. With more than forty themed zones, Modhesh World is one of the main attractions of Dubai Summer Surprises and attracted around 500,000 visitors in 2009.

Attractions for this year include a huge fun fair, a scooter zone, the Modhesh Magical Forest, a 4D cinema display, an inflatable zone, magic planet zone, and a mini zoo, in addition to numerous other entertainment areas. Soccer fans will also have much to look forward to at Modhesh World with live telecasts of the 2010 FIFA World Cup on giant screens located at the Sports Zone for free.

Modhesh Friends Club
The ultimate summer club, children can look forward to Modhesh Friends Club, a unique camp where children between the ages of 3 and 10 embark on a one-month learning experience featuring edutainment programmes, outdoor trips, and visits to numerous cultural places.

DSS 2010 Spa Packages
Around forty of the city’s top spas have come up with irresistible discounts of up to 50% on a wide range of spa treatments. Spa enthusiasts can expect to enjoy amazing discounts, two-for-one offers and pampering complimentary extras on a number of treatments and therapies including body scrubs, rasul mud baths, reflexology sessions, ayurveda treatments, Moroccan baths, Swedish and Thai massages, beautifying and detoxifying treatments, and numerous other specialized therapies catering to men and women.

For more information on DSS and its attractions, please call Ahlan Dubai on +971 60 54 5555 or visit www.mydsf.ae.
 

Leading Local And International Entities Come Out In Support Of Dubai Summer Surprises 2010

Leading local and international entities have come out in support of the 13th edition of Dubai Summer Surprises that is set to run for 52 days this year from June 17 to August 7. Corporate giants and organisations such as Al Futtaim Group, BurJuman, Coca Cola, Dubai Shopping Malls Group, Dubai Duty Free, Dubai World Trade Centre, Emaar Malls Group, Emirates airline, MAF Properties, MasterCard, and Wafi are the key sponsors of the region’s biggest summer event in 2010.

His Excellency Sami Al Qamzi, Director General of the Dubai Department of Economic Development said, “Festivals and innovative tourism initiatives have proved to be a successful tool to stimulate the tourism and hospitality sectors, and a key driving force for domestic economies. Dubai, following the directives of His Highness Shaikh Mohammad Bin Rashed Al Maktoum, UAE Vice President Prime Minister, Ruler of Dubai, was one of the first cities in the region to acknowledge the importance of the festival industry in supporting the Gross Domestic Product since the mid 1990s.”

“As we approach the launch of the 13th edition of Dubai Summer Surprises, we are now realizing our efforts over the previous years in building this successful industry, thus placing Dubai as the pioneer of such innovative initiatives in the region.”

HE hailed the sponsors of DSS 2010, stating that supporting an event of this magnitude by leading local and international entities is a clear indication of the stable and robust economy of Dubai, and a clear vote of confidence from the private sector towards Dubai Government initiatives.

Laila Suhail, Chief Executive Officer of the Dubai Events and Promotions Establishment said, “Dubai will be an oasis of summer fun and excitement for 52 consecutive days during DSS 2010, the leading and the most recognized summer event in the region. We have spared no efforts in designing elements of this event to cater to the aspirations of our visitors. Running successfully for 13 consecutive years, DSS has capitalized on the state-of-the-art infrastructure that gives Dubai a cutting edge in terms of organizing and hosting such mega events.”

“What we want to highlight through DSS are the key elements of family entertainment, shopping experience, purchase linked winning opportunities and the lifestyle of Dubai through its various other attractions. Also, as part of our new mandate for DEPE, we are working very closely with the retail sector to sustain its growth and enhance its role as a key driver for Dubai’s economy, whilst positioning Dubai as the leading retail hub in the region.”

Suhail also expressed DEPE’s appreciation towards the sponsors of DSS 2010, stressing on the fact that the event wouldn’t have reached its present posture as one of the must successful events in the region if it weren’t for the private sector’s support. “The feedback from our esteemed sponsors is quite essential for us to continue our growth and development. In fact, DSS sponsors have extended their support beyond their sponsorship to other aspects such as the marketing and logistical operations of the event itself. It’s a perfect partnership where every one wins,” she concluded.
 

Arabian Center Brings Exciting Surprises For Shoppers

Arabian Center, the leading hotspot for leisure, shopping and entertainment in Dubai, is all set to take its customers on an exciting ‘icy’ journey during Dubai Summer Surprises 2010. The mall has announced the opening of a skating-rink within its premises. The skating-rink opens on June 17, 2010, the first day of DSS 2010. Apart from the cool new activity, the mall will be abuzz with excitement all through the summer fest with a lineup of activities and amazing promotions.

During the DSS 2010, the skating-rink will witness magical performances by professional skaters from Russia. While the lithe skaters mesmerize their audience, one will also have the opportunity to skate alongside them and learn ice skating from the professionals. The mall will also offer training courses on skating at the rink.

With 14 BMW cars to be won at the Arabian Center this DSS, all one has to do is walk into the mall ready to be enthralled by the colourful performances and engaging activities while shopping. With every spend of AED 200/-, shoppers will become eligible to participate in the draw to win their dream car. Two BMW cars are up for grabs every week as part of the DSMG draw.

Apart from the activities and draw, Arabian Center will elevate the excitement of the summer festival with a mall-wide sale of up to 70 per cent off. The mall will also be hosting exciting games and other interactive activities during every day during DSS.

Commenting on the exciting offers and activities, Mr. Tim Jones, COO, Arabian Center, said, “This year of Dubai Summer Surprises is going to be especially exciting at the mall with the addition of the ice-rink. We are pleased to bring in fun activities such as this for our shoppers, giving them the perfect excuse to escape the heat and cool off at the ice-rink.”

“DSS is always an exciting time for us, as well as for the city. As one of the drivers of Dubai’s tourism industry, the festival has always been a time for shopping, fun and entertainment. We are all geared up for the festival at the mall and invite all our customers to come join in the excitement,” he added.

Arabian Center is home to over 200 internationally renowned brands ranging from clothing to home furnishings, electronics, jewellery, perfumes, fashion accessories, toys and games. Sprawling over a generous area of 80,000 square meters, the mall also houses a hypermarket – World Mart, which carries a wide variety of products fulfilling the daily needs of the shoppers. The mall has recently opened a fully digital Dolby CinemaCity, equipped with eight big screen state-of-the-art digital theaters and a highly scrumptious sushi bar. Catering to a large audience of Arabs, Europeans and Asians, the Arabian Center is a complete family destination for shopping, leisure and entertainment.

The mall houses many public utility services such as a medical clinic, a children’s day care center, banks, post office and immigration department, Dubai Naturalization and Residency Department (DNRD) and a health center with a spa, attempting to create a convenient one-stop-shop destination for all living requirements. Sporting Arabian architecture with a modern outlook, the mall houses a variety of shopping options for men, women and children, facilitating an effortless and fun shopping experience.