Al Bustan Centre And Residence Designs Spectacular DSS Programmes For The Whole Family

Al Bustan Centre and Residence – a deluxe property which offers world-class services and facilities in the city, is participating the twelfth edition of Dubai’s biggest summer annual event, the Dubai Summer Surprises (DSS) and is offering a variety of exciting activities and great discounts which will be spread over a period of 9 weeks of DSS starting from June 11 to August 14. The property is transforming its mall into a venue of live entertainment with a number of interactive programmes to be enjoyed by the whole family.

For every minimum purchase worth AED200 from any outlet in the mall, entitles the shopper to get one free coupon that will be entered into a weekly draw. For every AED200 purchase using MasterCard, the customer is entitled to an extra free coupon to double his chances of winning. The coupons will be entered into a weekly draw every Thursday and there will be 10 lucky winners of Dh 50,000 every week for nine weeks. The weekly draws will be telecast live on Dubai TV.

Besides this, shops at the mall will offer bargain deals together with a wide array of the latest in fashion, perfumes, cosmetics and a lot more that will surely make the shoppers ask for more during this DSS. Al Bustan Centre will also features new events almost every day, assuring non-stop entertainment for everyone which will surely be a hit among children and the entire family.

Moussa El Hayek, Chief Operating Officer Al Bustan Centre & Residence, said: “As everyone is facing financial crunch, we are providing all our guests with some incredible discounts to be utilized within the mall, helping our customers to save more and still enjoy the festival. DSS is the most awaited event of the year not only for kids but for the whole families too. The programmes we have planned this year will bring a visual feast of colour, pomp and ceremony which will be enjoyed and relished by all our guests.”

He concluded following the success of the 2008 festival with increased occupancy figures at the property, the challenge this year was set to continue this positive trend into the 2009 DSS by programming more exciting, accessible, entertaining, and world class events to suit all budgets and tastes.

Cinema Goers To Have A Surprising CineStar Experience This DSS

CineStar Cinemas has announced an exclusive summer promotion for movie buffs during the twelfth edition of Dubai Summer Surprises. Called the ‘Surprisingly Golden Experience’, the promotion offers spa vouchers, movie ticket upgrade to Gold Class, and a grand prize where a total of four winners will be chosen for spa packages at Park Hyatt and at the Atlantis.

Khulood Al Thani, Marketing Director of DSF Office said, “We are delighted to collaborate with CineStar Cinemas on this exciting promotion aptly named the ‘Surprisingly Golden Experience’. Entertainment has been an integral and a core element of every DSS edition since 1998, and CineStar’s promotions go along the DSS theme of ‘Surprising Dubai’ where visitors and residents will be equally amazed by what the summer extravaganza will offer this year.”

“Further, our collaboration with private sector entities and brands such as CineStar reflect our cooperation with the private sector in offering value-for-money packages for visitors,” she added.

When booking Gold Class tickets online on www.cinestarcinemas.com for weekday shows, movie enthusiasts can enter into a daily draw to win a spa package courtesy of DSS. Three such prizes will be given away every week until the end of the summer extravaganza.

Additionally, ten cinema goers will be surprised everyday with a free upgrade to the VIP or Gold Class cinemas when purchasing a normal movie ticket. The ‘lucky seats’ will have envelopes with free upgrades and free entry tickets to Modhesh World – the biggest attraction during DSS 2009. The offer is made available on weekdays for movies before 6pm.

CineStar’s General Manager, Cameron Mitchell noted that this was the second time that CineStar had collaborated with DSS, after their extremely successful Treasure Hunt campaign in 2007. Cameron added that CineStar was delighted to be working with the DSS team on yet another new and innovative initiative for surprising guests with upgrade’s to CineStar’s premium cinemas. The Mall Of The Emirate’s Gold Class cinema allows guests to watch the latest blockbuster in reclining leather arm chairs, whilst being served from a café style menu, and is the perfect complement to the long list of exciting initiatives that DSS had again developed this year.

Cameron added, “The DSS team continue to excite both residents and visitors to Dubai with their promotions each year, and 2009 will set a new benchmark for creativity and excitement. CineStar is delighted with their strong association with DSS, and looks forward to collaborating with the team for many years to come.”

The highlight of the promotion or the Grand Prize will give away three winners a spa package each at the Park Hyatt with one lucky winner receiving an exclusive spa package in The Atlantis. Winners will be selected from business card drop-offs within Gold Class during the DSS period.

Four days and counting as Dubai awaits DSS 2009

A summer of excitement is just four days away as the twelfth edition of Dubai Summer Surprises prepares for 65 days of shopping, family entertainment, and prizes worth millions. The event is being eagerly awaited by the retailers and hoteliers alike hoping to make the most of an increase in visitors and resident spending across summer. Laila Suhail, Chief Executive Officer of DSF Office, was upbeat about DSS in the current economic climate and stressed that there was a general consensus within all private sector entities that the coming months would rake in higher revenues for businesses."There has been a lot of talk on how DSS will influence sectors like retail and hospitality this year and from what we have gauged, the current mood is optimistic. The resident market contributes to about half of our total visitor numbers and our core external market is the GCC which has been by and far unaffected by the economic crisis. Market conditions are nevertheless unpredictable but we hope to maintain the figures of last year," she said."The DSF Office has gone an extra mile this year to focus on the core DSS concepts of shopping, family entertainment, winning, and relaxation, and the new inclusions will be very much visible through newer venues, more quality events, and a constant shopper rewarding system through raffle draws," she added.       ’Surprising Dubai’
The theme for this year’s DSS reflects a combination of Dubai’s attractions and those that DSS will organize till August 14. Apart from the Signature Events – a core attraction of DSS, numerous other new events are being slated this summer.

Signature Events World of Stories (June 12 – June 23) Mercato Sheila And Abaya Fashion (June 27 – June 30) BurJuman Art Oasis (July 9 – July 15) Wafi Collectors (July 27 – August 7) Wafi Middle East Junior Chef Of The Year 2009 (July 8 – July 14) Oasis Centre Kids Fashion Week (July 24 – July 30) Deira City Centre Kids Olympic Games (July 16 – July 22) Dubai Marina Mall Min Bladi Al Emarat (July 1 – July 10) Dubai Marina Mall Photography Exhibition 2009 (August 6 – August 13) Deira City CentreOther attractions and new additions
DSS Beat the Heat: Dubai Summer Surprises takes to the outdoors this year with an all-new event titled ‘DSS Beat the Heat’. Over the summer, DSS visitors and residents in Dubai will have access to the beach at Jumeirah Beach Residence with innumerable activities designed to raise the concept of leisure to a completely new level. Located at JBR, the Beach Blast area is secured and has one side facing the blue waters of the sea. The main components of the event are the Spa & Relaxation Area, the Rent-a-Tent, the Inflatable Zone, Kiosks and Specialized Service Area, the Beach Games Area, and a Sporting Activity Area.Modhesh
The ever-smiling bubbly mascot of DSS is back this year to present a host of surprises for children in Dubai. As the unmistakable face of summer fun and entertainment, Modhesh will be meeting his friends in malls and select places to hand out DSS goody bags and pose for pictures. Children can also watch him during many of his stage shows and other meet and greet activities. Modhesh World – 37,000 sq. metres of non-stop excitement
Celebrating its tenth year this DSS, what was formerly known as Modhesh Fun City has undergone a massive conversion, and will now be officially called Modhesh World. Envisioned to raise the standard of indoor entertainment to the next level, Modhesh World aims at providing an exhilarating experience with exciting new concepts, more educational interactive exhibits, and spectacular events featuring regional and international shows. In an effort to reach out to more children and their families, Modhesh World has reduced entry fees this year for the children’s tickets to only AED 15.Shows, Musicals, and Concerts
This DSS, children and families can look forward to a host of international cartoon shows including the Hello Kitty Jungle Party, Imagine with Elmo, Bob the Builder and the Sunflower Sailor, in addition to the internationally acclaimed Disney High School Musical 2. Also in the line-up are the African Children’s Choir and Dubai Voices, conducted by youth in Dubai. A concert featuring chart-topping band Keane is also on the itinerary for music lovers. An exclusive show also awaits mall goers to Dubai Festival City. The House of Illusions features The Spiegel Tent, a spectacular traditional venue that will host a unique family show of illusions, surprises, comedy and live music all served together with a three-course family meal. Showcasing the world’s top international talent such as Andrew Van Buren, the international illusionist, the House of Illusions promises to be a spectacular showing this summer.Spa Packages
The ’DSS 2009 Spa Packages’ is a unique concept that allows visitors and residents to discover some of the finest spa havens offering premium therapies and treatments at discounted rates. This happens only during summer, and this year, the Dubai Summer Surprises has collaborated with over 30 spas to provide every visitor a refreshing experience. Summer Retail Promotion and Raffle Draws 
Around 4000 retail outlets are expected to participate in this year’s DSS with offers of up to 75 per cent and more on a wide range of leading international brands. Additionally, shoppers can also look forward to the Dubai Shopping Malls Group Mega Raffle that will give away grand prizes and shopping vouchers worth millions of dirhams.Another raffle highlight is the Emarat promotional campaign that will give away prizes over half a million dirhams. Anyone who spends AED 25 in shopping from Emarat service stations, on non fuel products, are entitled to enter the draw for the daily prize of an Em-Cash card worth AED 3000, in addition to an opportunity to enter the draw for the grand prize, which includes a Chevrolet Corvette, AED 100,000 Cash, AED 25,000 vouchers to spend at Dubai Festival City, AED 25,000 vouchers for home furnishing,  AED 20,000 vouchers for electronics, AED 10,000 worth of fuel, AED 20,000 vouchers for gold jewellery, AED 10,000 worth recharge cards from "du", AED 10,000 worth of Auto-care services and AED 15,000 airline travel vouchers.Shoppers should also look out for the ’The Big Brands Carnival’ that throws open its sale of luxury designer fragrances, bath and body cosmetics, accessories, crystal and related gifts for men and women from June 17 to June 21 at DWTC.
 

Modhesh Fun City becomes Modhesh World as DSS ’09 prepares to present its biggest attraction

The Dubai Shopping Festival Office (DSFO) is preparing to unveil the most awaited attraction this summer during DSS as Modhesh Fun City celebrates a decade of non-stop entertainment and transforms into a bigger and better destination – Modhesh World. The Office, creators of the Modhesh brand and organizers of Dubai Summer Surprises, is aiming to broaden its target audience to include children, teenagers, and adults.Celebrating its tenth year this DSS, what was formerly known as Modhesh Fun City has undergone a massive conversion, and will now be officially called Modhesh World. The announcement comes with only days left for the twelfth edition of DSS to begin on June 11. The 65-day summer extravaganza will go on till August 14.Envisioned to raise the standard of indoor entertainment to the next level, Modhesh World aims at providing an exhilarating experience with exciting new concepts, more educational interactive exhibits, and spectacular events featuring regional and international shows. "After 9 very successful years as a leading edutainment destination in the region, and more than 4 million visitors, it was time for us to take Modhesh Fun City to the next level. This decision comes as a natural result of the amazing evolution of Modhesh Character as a brand," Laila Suhail, CEO DSF Office said."With his ever growing base of fans from around the region, and more than 1000 products of this popular Character in the regional markets around the year, it was only logical to take the necessary steps to elevate the entertainment experience that we offer every year for his fans.""Modhesh World is bigger in concept and components, it includes Modhesh Friends Club, Modhesh school Visits, Modhesh CSR program and Modhesh GCC tour. In terms of the attractions on the venue, we have provided the latest and most advanced entertainment concepts in the world today. Add that to the hygienic, safe and secure environment at Modhesh World and you have the best destination for families this summer," Suhail added.Bigger in concept
Spread across 37,000 square meters, Modhesh World offers a stunning collection of unique games and fun fare as well as a multitude of activities to cater to every member of the family. A zoning system makes the whole trip to the largest indoor theme park in the region an even more customer-friendly experience. Each zone offers a variety of interactive entertainment and educational activities that complement each other.In an effort to reach out to more children and their families, Modhesh World has reduced entry fees this year for the children’s tickets to only AED 15.New Zones and Activities
Ms Suhail also proudly noted that the new Modhesh World has adopted an exciting new look and a vibrant new spirit that visitors experience right from the magnificent entrance, and through to the amazing features of the East, West and Central Zones."We have incorporated some of the best practices in renowned theme parks all over the world, and infused a number of our own innovations. When guests come to Modhesh World and when they leave, they are guaranteed to have a smile on their faces," she added.Internationally-acclaimed entertainment shows, a Bounce and Adventure Park, a Modhesh Trampoline bed, the Magic Planet section with 150 new games, the Fun Fair, meet and greet sessions with Modhesh, and numerous other zones are just some of the attractions awaiting visitors this year.Another attraction, the Mystical Maze, is the biggest set up of its kind in the region and provides children a unique thrill through a challenging course. In addition to these activities Modhesh World will also play host to the Modhesh Friends’ Club from 14th June – 13th August 2009. Children will be exposed to different activities and experiences including martial arts, field trips, cooking, dancing, reading, and understanding Quran and Hadith (only for Muslims) in addition to social service activities. Modhesh World will likewise host Birthday Mondays where kids can celebrate their birthdays with Modhesh and their family and friends at very reasonable prices. Special needs children will be given the opportunity to celebrate their birthdays at no cost.
 
Modhesh World doors open at 10.00 am – 10 pm on weekdays and from 10 am – 12 pm weekends, 3 pm – 12 pm on Fridays. Tickets to the venue are priced at AED 10 for adults and AED 15 for kids with numerous free games and rides. 

Emirates Launches Unbeatable Family Friendly Holiday Offer in Time for Dubai Summer Surprises

Coinciding with their participation in Dubai Summer Surprises as a key sponsor for the twelfth edition of the summer extravaganza this year, Emirates has recently launched the ‘Kids Go Free’ promotion offering families from across the globe an incredible saving when they visit Dubai with Emirates. The promotion will run up to 20th September, 2009. The promotion, which has been developed to further attract international visitors to Dubai across DSS, will see one child under the age of 16 years fly free and up to a maximum of two children stay, eat and play in Dubai for free when travelling with two paying adults; once again proving that Dubai is the ultimate family friendly holiday destination.
 
Collaborating with some of the emirate’s most impressive attractions this one-of-a-kind offer will provide families with the opportunity to take an exciting break, in a unique destination, without breaking the bank.
 
“Dubai Summer Surprises is an important event in Dubai’s calendar. Each year the festival attracts thousands of international visitors into Dubai to shop, explore and be entertained in the emirate. This year, Emirates has launched an innovative and competitive promotion called Kids Go Free, that we believe will further push travel to Dubai, said Ahmed Khoory, Senior Vice President Commercial Operations, Gulf, Middle East and Iran Emirates.
 
“The Kids Go Free offer allows families from across the globe to take a well deserved break, in an exciting destination, without the financial strain an international holiday can bring. Knowing that their child will travel, stay, eat and play for free takes a huge degree of financial pressure off the family budget. We hope that this enticing offer from Emirates will enable more families to experience Dubai Summer Surprises and have their annual holiday in this exciting destination.”
 
The Kids Go Free promotion is applicable for passengers travelling with Emirates to Dubai from select destinations around the world and includes Meet and Assist at Dubai International Airport.
 
A total of 33 hotels in Dubai are participating in the promotion with a hotel to suit every family’s budget and preference, from a six star luxury hotel to serviced apartments. In addition to free flights, accommodation and meals children will also have free entry to a wide range of Dubai’s most interesting children’s attractions, ensuring an action packed family vacation. Some of these exciting and complimentary activities include;
 
• Wild Wadi Water Park, including a medium meal
• The Lost Chambers at Atlantis The Palm Dubai
• Dubai Aquarium and Underwater Zoo in Dubai Mall
• Dubai Ice Rink in Dubai Mall
• Sega Republic Indoor Theme Park in Dubai Mall (opening June 2009)
• Ski Dubai in Mall of the Emirates
• Bowling at Magic Planet in the Mall of the Emirates
• Round of golf and access to the driving range at The Montgomerie Dubai
 
The Dubai Mall, the world’s largest, will also provide each family with some incredible discounts to be utilised within the mall, helping families save even more money and make good use of the recently announced increase to Emirates’ free baggage allowance.
 
For further details and full terms and conditions please contact your local Emirates office.

Dubai Government Departments stands firmly behind DSS 2009

With just days left for DSS 2009 to begin, Dubai Government departments have come out in complete support of the summer event as the DSS Organising Committee convened at the Dubai Department of Economic Department (DED) on Sunday, May 31, 2009, to discuss and review final plans for the twelfth edition that will be held for 65 days from June 11 to August 14 this year.The meeting was presided over by Ibrahim Saleh, Coordinator General of DSF Office, in addition to a host of government dignitaries and officials who make up the Committee. The Knowledge and Human Development Authority is the latest inclusion in the Committee.The gathering was briefed on the final preparations of this year’s summer extravaganza in addition to a review of plans to ensure the smooth functioning of the event. Ibrahim Saleh began by thanking the government representatives on their unhindered support for DSS and their continued contribution to promote Dubai as a leading global city and an unparalleled summer destination."The cooperation between the various government departments is an essential element of every successful DSS edition and the Organising Committee plays an integral role in ensuring efficient operational levels in all aspects of the festival. This coordination is even more significant this year given the economic challenges we face and our efforts to promote Dubai as a leading global summer destination will be doubled," said Ibrahim Saleh. He also elaborated on some of the key attractions that will be organised during DSS 2009.Knowledge and Human Development Authority
Taha Al Hamri from KHDA said, "We are pleased to be part of DSS 2009 and as a new entrant to the DSS Organising Committee, the KHDA has planned a series of activities aimed at developing the educational abilities of children. Additionally, on a cultural level, children from various schools will participate in shows that will be held in shopping malls throughout this DSS."Dubai Police
Hareb Mohammed Saeed Al Shamsi, from Dubai Police said, "The Dubai Police is committed in maintaining the highest levels of security for the general public and visitors to Dubai and accordingly we will have increased patrols during DSS and police posts at Modhesh World. We are also conducting workshops for tourists to learn more about the services Dubai Police offers."Dubai e-government
Khalil Sagar, from Dubai eGovernment said that the department’s participation in DSS would be directly aligned to the strategy adopted by Dubai eGovernment to spread public awareness on the importance of IT literacy and to enable highly IT educated end users such as the youth to benefit from such initiatives. "Besides our participation in the Modhesh Friends Forum that attracted more than 50,000 participants last year, Dubai eGovernment will provide specific data on DSS events on a daily basis through an SMS service. All that DSS visitors need to do is send the text DSSE to the number 4488 to receive event information in English. For daily events schedule, users can send DSSE followed by the date and month to 4488," said Khalil. Representatives of the following government departments were present in the meeting: Dubai Municipality and Roads and Transport Authority (RTA), the Dubai Department of Civil Aviation, Dubai Naturalisation and Residency Department (DNRD), Department of Tourism and Commerce Marketing (DTCM), Dubai Police General Headquarters, Department of Civil Defence, Dubai eGovernment, Knowledge and Human Development Authority, Unified Ambulance Centre, Department of Health & Medical Services, Dubai Educational Zone, Islamic Affairs and Charitable Activities Department, Dubai Cultural Council, Dubai Ports and Customs, Dubai Media City, Watani National Program, Dubai Electricity and Water Authority (DEWA), and the Department of Economic Development.

Dubai Summer Surprises 2009 Announces Its Signature Events

Dubai Summer Surprises has announced its Signature Events as the summer extravaganza prepares to present the twelfth edition this year from June 11 to August 14. Spanning 65 days, DSS 2009 will be held under the slogan ‘Surprising Dubai’.

Signature Events are a series of theme-based activities and a major attraction during the summer, all conceptualized at the Dubai Shopping festival Office as original ideas nad that have proved to be popular.

DSS 2009 will have nine Signature Events this year including the Sheila and Abaya Fashion, World of Stories, Middle East Junior Chef of the Year 2009, Min Bladi Al Emarat, Arts Oasis, Kids Fashion Week, Kids Olympic Games, The Collectors, and the Photography Exhibition. As the core entertainment segment of every DSS edition, Signature Events encapsulate the high level of entertainment offered to DSS visitors.

Yousif Mubarak, Chief Operations Officer of DSF Office said, “As the core of entertainment activities during DSS, Signature Events have set the benchmark for quality family entertainment over the years and have the distinction of having been entirely conceptualized from idea to production by the DSF Office.”

“As theme-based activities, these events cater to every visitor segment and by organizing them in shopping malls, DSS aims to provide a shopping experience that is enhanced with world-class entertainment. Furthermore, Signature Events have been spaced across 65 days in a way that visitors and residents in Dubai can watch at least one Signature Event at any given time,” he added.

• World of Stories: (12 June – 23 June)
Mercato (5pm to 10pm)
Organized to recreate the fantasy world of fairytales and fables for children, World of Stories brings actors to stage to enact celebrated tales like ‘Cindrella’ and ‘Jack and the Beanstalk’. DSS 2009 brings Alice from ‘Alice in Wonderland’, in a show where she meets other popular characters such as Fairy Godmother, Mary Poppins, Aladdin and Robin Hood. In addition to the show, an arts and craft zone themed on the ‘Mad Hatter’s Tea Party’ and a Mirror Maze await children.

• Kids Fashion Week: (16 Jul – 22 Jul)
Dubai Mall (5pm to 10pm)
A glitzy fashion show by all means, the DSS Kids Fashion Week features some of the latest trends in kids fashion from across the region and the world and has staged internationally renowned labels such as Kenzo Kids, Moschino, Benetton, Sisley, Diesel Kids and Okaidi. All collections are modeled on the ramp by members of the Modhesh Friends Club.

• Kids Olympics Games: (23 July – 29 July)
Dubai Marina Mall (4pm to 9:30pm)
A competitive but fun-filled series of sport activities for children, Kids Olympics brings out the competition in children and their parents. A must-watch event for all families, the 2008 edition of Kids Olympics featured two arenas to accommodate competitions for children of all ages. Competitions include Baby Crawling, Tricycle Race, Baby Marathon, and Remote Control Car race, to name a few. In DSS 2008, the tricycle race was sponsored by CX Ferrari Bicycles.

• The Collectors: (27 July – 7 August)
Wafi
An exhibition of various artifacts and collectibles, visitors can find seasoned regional and local collectors and prodigies with their valuable treasures that have found place in the Guinness Book of World Records. The collectibles displayed include cars, stamps, coins, photographs, car licence plates etc. In 2008, the world’s largest collections of snow globes, licence plates, rosary beads, and bookmarks were exhibited.

• Min Bladi Al Emarat: (1 July – 10 July)
Dubai Marina Mall (5pm to 10pm)
A traditional event that focuses on Emirati heritage activities, Min Bladi has been a major crowd puller during DSS. The main attraction of Min Bladi is the competitions that are held to pick the best displays of local food and culture. The event is an authentic presentation of culture in the UAE. Contests include the Popular Cuisine contest, the Best Poem, Emarati Coffee contest, the Best Dairy Product, and the Popular Dress Competition. The event this year will also feature a heritage village, a falcon gallery, a heritage photo exhibition, a traditional medicine counter, and a diyafah tent where visitors will be served coffee and tea.

• Arts Oasis: (9 July – 15 July)
Wafi
A gathering of multi-national resident artists, Arts Oasis is an opportunity for all to meet some highly regarded and well-known artists and their works including paintings, prints, installations, sculptures, and other new media art. Arts Oasis 2008 featured works themed on various cultures and the 2009 Arts Oasis will lay emphasis on the ‘Go-Green’ theme to highlight effects of global warming.

• Sheila and Abaya Fashion: (27 June – 30 June)
BurJuman (From 6pm)
A gathering of talented local and regional Sheila and Abaya designers, the Sheila and Abaya Fashion is among the most glamorous shows in GCC for local attire. Amateur and professional designers bring on their best creations in one of the most highly regarded events for traditional fashion. This year, a total of 16 designers are expected to participate in the event featuring both professional and amateur designers.

• Photography Exhibition: (6 August – 13 August)
Deira City Centre
An opportunity for talented photographers to display their creativity, the exhibition attracts some of the best talents in the country. In 2009, the Photography Exhibition will be open to all talented photographers whose entries will be judged by an eminent jury for the DSS 2009 Photography Award. The theme for 2009 is Emarati Cultural Heritage. Another highlight of this event is the participation by National Geographic.

• Middle East Junior Chef of the Year 2009: (8 July – 14 July)
Times Square Center
Among the most prestigious awards in the Middle East in the hotel industry, the Junior Chef Awards is a recognition of culinary talent across the region. The jury for the Awards include Master Chefs from around the world. During the event, multi-national chefs battle it out to showcase their finest preparations in numerous categories. A spectacular culinary display lasting seven days, the Awards attract around 600 chefs from all over the GCC every year.

13 Sponsors For Dubai Summer Surprises 2009

The Dubai Shopping Festival Office has announced 13 key sponsors for the upcoming Dubai Summer Surprises 2009, the region’s largest summer and shopping entertainment event. The sponsors consist of leading local and regional business houses some of whom have partnered with the summer event since its inception in 1998. With a budget of AED 70 million, DSS 2009 will go on for 65 days, from June 11 till August 14 under the slogan ‘Surprising Dubai’.

This year’s patrons for the summer event include Coca Cola ME, Al Futtaim Group – Dubai Festival City, Al Ghurair City, BurJuman, Emaar Malls Group LLC, Dubai Duty Free, WAFI, Dubai Shopping Malls Group, Dubai World Trade Centre, Emarat, Emirates Airline, MAF Shopping Malls, and MasterCard Worldwide.

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman, Dubai Airports; Chairman and Chief Executive, Emirates Airline and Group, and Chairman of DSF Office Supreme Committee, hailed the DSS twelfth edition patrons, stating that sponsoring an event in the magnitude of DSS in a volatile global economic climate is an indication of the healthy and robust stance that the private sector enjoys in Dubai. HH said that “many of these leading companies have been supporting DSS since its inception and it just goes to show the relentless commitment of the private sector towards supporting Dubai’s Government initiatives, thus enhancing a unique alliance that has been a key factor of the DSS success story.”

“To support DSS is to support Dubai’s endeavor to maintain its regional leadership and position as a premier hub for business and leisure, and with the support of the private sector we will achieve our aim despite any challenges that we might face. Having 13 sponsors is a loud vote of confidence for Dubai Summer Surprises and its pivotal role in accelerating Dubai’s economy during the summer.”

“It’s a known fact that DSS has managed to become the most awaited summer event in the region. Tourists from around the region consider it as a great holiday destination that offers them all the attractions that they look for; retailers consider it a high season for their sales and shoppers look forward to its promotions and winning schemes. Clearly, it’s an event that caters for everyone.”

Laila Suhail, Chief Executive Officer of DSF Office said, “We would like to thank our sponsors for their commitment and unwavering support during these challenging times. We see their support as not just for DSS but for the whole of Dubai as a destination and an affirmation that development is an ongoing process in this vibrant city. It also reflects the cooperation and trust that the Government of Dubai and private sector entities share.”

“The twelfth edition of DSS is a continuation of the past successes of the event and our strategy at the DSF Office will focus on aiding tourism and entertainment projects in achieving a high level of sustainable development as envisaged in the ‘Dubai 2015’ plan. DSS 2009 will witness new inclusions focused on providing the ideal summer vacation for families,” said Laila.

She also pointed out the new retail initiative being organized by the DSF Office that will run across four specific periods including Dubai Summer Surprises, Back-to-School season, Ramadan, and Eid Al Fitr. The four-month long promotion has been designed to benefit both retailers and consumers by organizing value added promotions and offers added Laila.

Dubai Summer Surprises 2009 Presents: “Surprising Dubai”

Dubai Summer Surprises, the region’s biggest and most awaited summer shopping and entertainment event, unveiled a series of exciting activities for the twelfth edition in a press conference held on the second day of ATM on May 6, 2009. Attended by journalists from across the region and the world, Yousif Mubarak, COO of DSF Office, and Rania Al Mughrabi, Director of Events Strategy at DSF Office, announced the DSS 2009 highlights of the event through a presentation detailing the main elements of the summer extravaganza under the theme of “Surprising Dubai”.

“We were inspired by the unparallel attractions offered by our city and its state-of-the-art infrastructure, in addition to its ever expanding entertainment and shopping destinations,” said Yousif on the theme for DSS 2009.

Rania Al Mughrabi explained that DSS 2009 would be promoted with the theme of ‘Surprising Dubai’, incorporating all attractions of a vibrant city and those that the summer event will offer including some of the best shopping deals, world-class entertainment shows, prizes worth millions, and over 30 spas providing a rejuvenating experience.

Apart form numerous new inclusions, one particular attraction that aims to stand out this year is titled ‘Cool activities at the beach’. Activities include rain parties, barbecue nights, covered sun beds, beach spa treatments, and sea food restaurants to name a few.

Signature Events, a series of theme-based activities and a major attraction during the summer, will have nine events this year including the Sheila and Abaya Fashion, World of Stories, Junior Chef of the Year Awards, Min Bladi Al Emarat, Arts Oasis, Kids Fashion Week, Kids Olympic Games, The Collectors, and the Photography Exhibition.

• World of Stories: (12 June – 23 June)
Organized to recreate the fantasy world of fairytales and fables, World of Stories brings actors to stage to enact celebrated tales like ‘Cindrella’ and ‘Jack and the Beanstalk’. The shows will be held in English and Arabic. A new addition this year would be presenting stories from the Holy Qur’an.

• Kids Fashion Week: (16 Jul – 22 Jul)
A glitzy fashion show by all means, the DSS Kids Fashion show sees some of the latest trends in kids fashion from across the region and the world and some budding fashion models on the ramp. Brands at the 2009 Kids Fashion Week include internationally renowned labels.

• Kids Olympics Games: (23 July – 29 July)
A competitive but fun-filled series of sport activities for children, Kids Olympics brings out the competition in children and their parents. A must-watch event for all families, the 2009 edition of Kids Olympics features two arenas to accommodate competitions for children of all ages.

• The Collectors: (27 July – 7 August)
An exhibition of various artifacts and collectibles, visitors can find seasoned regional and local collectors and prodigies with their valuable treasures. The collectibles displayed include cars, stamps, coins, photographs, car licence plates etc.

• Min Bladi Al Emarat: (1 July – 10 July)
A traditional event that focuses on Emirati heritage activities, Min Bladi has been a major crowd puller since it featured in In-Mall Events. The main attraction of Min Bladi is the competitions that are held to pick the best displays of local food and culture. The event is an authentic presentation of culture in the UAE.

• Arts Oasis: (9 July – 15 July)
A gathering of artists from around the world, Arts Oasis is an opportunity for all to meet some highly regarded and well-known resident artists and their works. Organised in cooperation with the Dubai Cultural Council, Arts Oasis 2008 will feature works themed on various cultures. The 2009 Arts Oasis will lay emphasis on the ‘Go-Green’ theme to highlight effects of global warming.

• Sheila and Abaya Fashion: (27 June – 30 June)
A gathering of talented local Sheila and Abaya designers, the Sheila and Abaya Fashion is among the most glamorous shows in Dubai for local attire. Featuring the hottest designs and the coolest trends in the world of abaya fashion, the event also hands out the best designer award.

• Photography Exhibition: (6 August – 13 August)
An opportunity for talented photographers to display their creativity, the exhibition attracts some of the best talents in the country. In 2009, the Photography Exhibition will be open to all talented photographers whose entries will be judged by an eminent jury for the DSS 2009 Photography Award. Another highlight of this event is the participation by renowned National Geographic.

• Junior Chef of the Year Awards: (8 July – 14 July)
Among the most prestigious awards in the Middle East in the hotel industry, the Junior Chef Awards are recognition of culinary talent across the region. The jury for the Awards include Master Chefs from around the world. During the event, multi-national chefs battle it out to showcase their finest preparations in numerous categories. A spectacular culinary display lasting seven days, the Awards attract around 600 chefs from all over the GCC every year.

Shopping in Dubai – win with every purchase
Dubai’s shopping malls, known for their expansive size and architectural detail, will be one among the main venues during DSS 2009, hosting several DSS activities and offering unbelievable promotions and discounts on a wide range of international brands. Shoppers in Dubai have a multitude of shopping options on a wide range of tax-free goods including electronics, garments, and some of the finest jewellery collections in the region.

The DSS 2009 Spa Packages – a rejuvenating summer
Visitors longing for some of Dubai’s summer retreats can head to the finest spas in the region. Over 30 spas in Dubai will collaborate with the DSF Office to offer refreshing and relaxing spa treatments to visitors. Visitors can choose from specialized treatments to discount packages. After an overwhelming response last year, the DSS Spa Packages return in 2009 with refreshing options to stay cool this summer. Some of the best spa specialists in the industry and a truly surreal ambience make Dubai’s spas every visitor’s ultimate relaxation experience.

Modhesh
DSS 2009 will also see its ever-smiling mascot, Modhesh, in renewed vivacity throughout the event. As the iconic figure of Dubai Summer Surprises, Modhesh has now evolved to become a symbol of timeless excitement and exhilaration enthralling visitors all through the year, throughout the world. Known as the ‘Ambassador of Smiles’, Modhesh will undertake numerous goodwill tours around the region this DSS, visiting schools and hospitals to meet children.

Apprenticeship Programme and Visiting Journalists Programme
During the conference, other DSS initiatives such as the Apprenticeship Programme and the Visiting Journalists Programme were also presented. During the Apprenticeship Programme, the DSF Office will host students from different countries around the world for an internship during Dubai Summer Surprises. The Visiting Journalists Programme has been revamped for 2009 to include journalists and their families for a stay in Dubai to experience the festivities of DSS.

DSS Announces Sponsorship Of ATM Media Centre For Fourth Consecutive Year

Dubai Summer Surprises will be sponsoring the Arabian Travel Market media centre for the fourth consecutive year, providing the latest technologies and facilities to journalists from around the world for the four-day internationally recognized travel and tourism exhibition.“The sponsorship is part of the DSF Office’s efforts in reaching out to the hundreds of regional and international journalists and quintessentially promoting Dubai to a larger geographical audience. In keeping with the standards of ATM as a globally renowned event, the media centre will be equipped with high-quality laptops, fax machines, printers, and wireless internet access,” said Khulood Al Thani, Marketing Director, DSF Office.Being held from May 5 to May 8, the 2009 Arabian Travel Market is expected to attract industry players from over 100 countries in addition to a multitude of journalists from major regional and international media organisations.“The DSF Office will provide high level of services to journalists from around the world at the ATM media centre. These include the latest communications equipment and standby personnel to assist journalists in their efforts to cover ATM 2009. It is also notable that 2009 marks the second year of a three-year agreement with ATM for sponsoring the media centre,” added Khulood.“Through this initiative, we have been able to meet journalists from across the world in person and communicate the key messages of the DSF Office apart from gaining valuable feedback. Over the past three years, we have succeeded in expanding our presence in numerous countries with the help of these media,” she said.DSS celebrates its twelfth edition this year and is gearing up to unveil a host of innovative and exciting family entertainment events for visitors, tourists, and residents. Beginning on June 11, the summer event will run until August 14, offering nine weeks of Surprises and activities for every visitor and every family.