Nissan Announces The Winners Of Online Tiida Competition

As part of its current media activities around the popular Nissan Tiida hatchback and sedan, Nissan Middle East announced the names of its digital ‘Tiida Characters’ competition which ran from October until December 2010. Approximately 3,000 hopeful entrants logged into the special Nissan Tiida website www.Tiida-me.com to answer questions in the on-line competition which followed a raffle draw this month with six lucky winners from the GCC region.

The Nissan Tiida was initially launched in the Japanese market in September 2004, followed by a rollout to the other markets including the Middle East and China in 2005 with subsequent launches in North America and Europe in 2006 and 2007 respectively. The Tiida has achieved strong customer advocacy due to its spacious and modern interior, impressive driving performance and good fuel efficiency.

The Tiida has won numerous awards in 2008 by receiving ‘Car of the Year’ in Thailand and Mexico, ‘Automotive Best Buy’ in the USA and top ranked as an environmentally friendly car by the Ministry of Environment in Taiwan.

Other awards for the Nissan Tiida include the China “Car of the Year 2006” by SINA Corporation, a leading Asian online media company and information service provider based in China and “Inter-American Car of the Year 2007” by FIPA, Inter-American Federation of Auto Journalists, which consists of journalists from 19 countries.

The Nissan Tiida has also received several safety recognitions, which include the highest six star rating for its crash-impact safety by Ministry of Land, Infrastructure, Transportation and Tourism of Japan in 2004, highest ratings for front, side and rear impact by the US Insurance Institute for Highway Safety in 2008, and the Safest Car Award by Premiado Auto Mas Seguro Magazine in Argentina in 2007.
 

Emirates Post Announces Winners Of 40th UPU Letter Writing Competition

Emirates Post has announced the winners of the 40th UPU International Letter-Writing Competition for Young People on the topic “Imagine you are tree living in a forest. Write a letter to someone to explain why it is important to protect forests”. The competition was organized by Emirates Philately and Ministry of Education as part of the global activity event of the Universal Postal Union (UP).

The letter written by Mizoon Saeed Al Tunaiji, a student of Al Burdi School for Girls, Sharjah, was selected for the top prize and this will be the UAE entry for the international level competition conducted by Universal Postal Union (UPU) each year, as part of World Post Day celebrations.

The other winners from Arabic schools (from 2nd to 10th positions) are Ameera Jamal Abdullatif Mohammed (Sumaya Bint Khayat School, Ajman), Meera Ali Hamdan Ahmed Obeid (Lubaba Bint Al Hares School, Fujairah), Mohammed Abdullah Al Ajjaal (Ibn Al Kayim School, Ras Al Khaimah), Yasser Ahmed Adullah Abdulrahim (Al Sharjah Al Namudajiya, Sharjah), Salman Mohamed Ibrahim (Fujairah Islamic Academy), Noor Mohammed Yusuf Dhahruj (Somaya Bint Khayyat School, Ajman), Maryam Abdullah Hassan Abdulla (M’raishid School, Fujairah), Nouf Salem Obeid Al Kaabi (Somaya Bint Khayyat School, Ajman), Minnatullah Mohammad Ibrahim (Um Al Quwain School)

From the English schools, the winners (from 1st to 3rd positions) are Taher Iftikhar Kathawala (Dubai Gems School, Dubai), Hessa Ali Mohamed (Alger School, Ras Al Khaimah) and Fatma Salem Rashid (Masafi School, Fujairah).

The judges were: Atef Anwar, Asma Al Zarouni and Abdul Mohein Noor from the Ministry of Education and Sheikha Al Amri, Khalid Oudeh and Omer Mohammed from Emirates Post.

The winners, along with their supervisors and teachers from respective schools, will be felicitated by Emirates Post at a function to be held on World Post Day in October. The winners will receive cash prizes, along with certificates.
 

SEGA Republic Rewards Winners Of Spin N Win Carnival With Malta Holiday Packages

SEGA Republic, the largest of its kind indoor theme park attraction in the Middle East region located in The Dubai Mall, rewarded the winners of its hugely successful ‘Spin N Win’ Carnival with holiday packages to Malta, courtesy Malta Tourism Authority.

SEGA Republic, managed by Emaar Retail LLC, is one of the most popular leisure attractions in Dubai that appeals to the young and young at heart. The 76,000 sq ft adventure zone hosted the month-long carnival in association with The Address Dubai Mall, Reel Cinemas, California Pizza Kitchen, Yo! Sushi and Gelato DiMino.

Visitors who spent AED 200 at SEGA Republic had the opportunity to try the ‘Spin the Win’ game and win an array of instant prizes based on colour codes. Weekly prizes of a holiday package for two to Malta were sponsored by the Malta Tourism Authority. Other prizes included hotel stay vouchers, meal vouchers, movie tickets, combo tickets, SEGA Republic merchandise and lots more.

His Excellency Anthony Tabone, Consul General for Malta in Dubai and the Northern Emirates, said: “Our focus as the Consulate General and as MTA’s representative office is to primarily work with local partners like SEGA Republic who we see as complementing our role in this region. This joint initiative, even though the very first one, will certainly lead the way to many more such events in the future and I can foresee a strong and growing partnership. I am thankful to SEGA Republic for their involvement in this endeavour. Malta shares an extremely close affinity with the UAE in terms of its language, culture and also diversity and a daily link to the island from Dubai provides residents a chance to experience this for themselves.”

Joe Gibbons, General Manager, SEGA Republic added: “The Spin N Win Carnival was among a range of initiatives we launched to offer rewarding experiences for our visitors. The partnership with Malta Tourism Authority and our other sponsors enhanced the appeal of the Carnival, providing weekly winners with the opportunity to visit Malta, a spectacular tourist destination.”

On the successful completion of the Carnival, Mr. Carlo Micallef, Group Head Segments Marketing, Malta Tourism Authority, said: “Malta and its growing tourism sector welcomes members from the Gulf regions and has increasingly recorded a growth in markets from the UAE in particular. We are very happy to have concluded a successful promotion and are grateful to SEGA Republic for choosing to partner with us. Our aim is to always lay emphasis on the three vital aspects being heritage, hospitality and diversity and I am confident that this collaboration will help us spread this message to the local population in the UAE.”

SEGA Republic has been developed by Emaar Retail LLC in partnership with SEGA Corporation, Japan’s leading indoor theme park developer. It features five themed zones – Wild Adventure, Speed Zone, Cyberpop Zone, Sports Zone and Redemption Zone. From virtual reality, and arcade games, to simulation activities and physical sports games, SEGA Republic will thrill all visitors.

In addition to SEGA Republic, Emaar Retail LLC manages a strong portfolio of exclusive leisure and retail concepts including Dubai Aquarium & Underwater Zoo featuring over 33,000 aquatic animals and the world’s largest acrylic viewing panel; the Olympic-sized Dubai Ice Rink; Reel Cinemas, the UAE largest megaplex with 22-screens; and KidZania®, the first of its kind edutainment concept in the entire region – all in The Dubai Mall. Reel Cinemas has also introduced the first ‘premier’ Cineplex at Dubai Marina Mall.
 

MEED Honours Supreme Winners Of Quality Awards For Projects At Gala Ceremony

MEED, the Middle East’s premier business intelligence provider, held a gala awards ceremony to recognize top projects across eight different categories at the first MEED Quality Awards for Projects, an independently-judged excellence recognition competition for projects completed in the GCC.

Held on 22 March at the Ritz-Carlton, Dubai International Financial Centre (DIFC), the glittering awards ceremony was attended by key government officials and representatives from leading private sector enterprises in the region.

The gas desulphurisation refinery in Bahrain topped the list for the ‘Oil and Gas’ category whereas Qatar’s Mesaieed-A IPP won the ‘Power’ category. Al Ghubrah-5 in Oman and the GPIC carbon dioxide recovery plant in Bahrain emerged winners in the ‘Water Reuse’ and ‘Sustainable Project’ categories respectively. Kuwait National Library was selected for the ‘Social Project of the Year’ award that was sponsored by AMEinfo.

Projects from the UAE took away the maximum awards with five distinctions.

Burj Khalifa was the undisputed winner in the ‘Building Project of the Year’ category sponsored by Technal Middle East, while the ‘Transport Project of the Year’ sponsored by Cadillac was picked up Dubai Metro Red Line. ‘Ferrari Experience’ won the leisure and tourism category for the UAE. Additionally, the Sheikh Zayed bin Sultan Al Nahyan Mosque in Abu Dhabi received a special award titled the ‘MEED Editors Outstanding Achievement for Culture Award’, while ‘MEED Editors Outstanding Achievement Award for Heritage’ went to the ‘Revitalisation of the Old Souq of Dubai’ project.

Edmund O’Sullivan, Chairman, MEED Quality Awards for Projects, said: “The 32 projects that were nominated for the GCC Awards have gone through a rigorous selection process at the national level. Each project was undoubtedly the result of a significant amount of planning and collective effort on behalf of the teams that have created them. The entries demonstrated an immense amount of maturity and each of them answers a specific need within the country where it exists.

“Ascertaining the GCC-wide winners across eight different categories was a difficult decision with projects closely contending for the top spot. To ensure a fair judgement, best practices and bias-free procedures were used while evaluating the first Quality Awards for Projects at the GCC level.”

The award is aimed at promoting integrity and best practices across the GCC region in project management besides recognizing outstanding construction, engineering, sustainable development, architecture, construction and economic and social planning. Each of these was a key criterion that the winners had to meet.

The MEED Quality Awards for Projects are supported by the Bahrain Society of Engineers, Kuwait Society of Engineers, Oman Society of Engineers, Qatar Society of Engineers, Saudi Council of Engineers and the Engineers Society (UAE).

For more details on the MEED Quality Awards for Projects, please visit www.meedawards.com.
 

DEWA Honors Winners Of Coveted Best Consumer Awards

Dubai Electricity and Water Authority, DEWA, has honored the winners of the coveted Best Consumer Awards, in the residential sector, at a ceremony held in the SmarTech zone at the WETEX exhibition on Thursday 10th March 2011, with cash prizes totaling 39,000 Dirhams.

The Authority also announced that the 2010-2011 awards obtained the highest number of participants registering to take part in the competition with 3,970 entrants confirming their commitment to conserve on utilities. This figure amounted to a 137% rise on the 2009 participation levels and resulted in an overall increase on utility savings in financial terms from 2009 figures by 162% to reach an impressive 5,936,592 Dirhams worth of energy savings generated from the Best Consumer Awards.

During the ceremony, led by Amal Koshak, Senior Manager Demand & Tariff Management, DEWA recognized the top thirteen consumers from the residential sector for their commitment to reducing utility consumption. Scooping the top prize of 10,000 Dirham’s was Dr. Mohammed Parveen Bhanu whose concentrated efforts to conserve resources achieved a staggering 63% saving on electricity, a 43% saving on water and a total net saving on utility consumption of 62%.

Commenting on the awards HE Saeed Al Tayer, Managing Director and CEO of DEWA, said; “With utility consumption rates in Dubai higher than in most other countries in the world, DEWA has developed a world-class conservation programme to educate and engage the Dubai community in initiatives that encourage people to save on utility consumption. The success of the Best Consumer Awards is evidence that to secure a sustainable future for the Emirate we must all make changes in our daily consumption habits by rationally using electricity and water.”

The 2010-2011 Best Consumer Awards, now in its seventh year, are part of DEWA’s wider energy conservation strategy that includes schools, hotels, Dubai government departments, and the commercial and industrial sectors.

Announcing the Best Consumer Awards’ winners at the DEWA stand Amal Koshak said; “I am thrilled to be able to reward and recognize resident’s commitment to reducing their utility consumption. This year we have seen a tremendous rise in the interest in the Best Consumer Awards and the top savings on utilities have been achieved. The thirteen winners have made remarkable savings, and I would ask every resident in the Emirate to try to do the same by taking simple everyday steps such as taking a shower instead of a bath or changing lights to energy-efficient fluorescent bulbs this way we can all make conservation a natural feature in our lives and collectively build a better tomorrow.”

Second place in the Best Consumer Awards went to Yousef Hanafi Mohammed Aly El Sabaa who received 5,000 Dirham’s and conserved a total net saving of 61% on utility consumption and in third place Ramesh Krishna Bhandari was awarded 4,000 Dirhams for achieving a total net saving of 60%. The remaining 10 winners all received 2,000 Dirhams.

In total the Best Consumer Awards 2010-2011 saved 9,053,202 (kWh) of electricity, 92,018,046 (IG) of water and 5,431 CO2 Ton of emissions, the equivalent to 251,478 number of CFL lamps and 6,171 trees.

For people wishing to enter the 2011-2012 competition, please visit www.dewa.gov.ae where they can submit an application for on-line. Alternatively, residents can call DEWA customer service team on 04 6019999.

30 Winners Celebrate New Year With AED 300,000 Cash Prizes At ENOC/EPPCO Promotion

Thirty winners walked away with AED 300,000 in cash prizes at the recent ENOC/ EPPCO promotion, held in more than 137 ENOC/ EPPCO sites in Dubai and the Northern Emirates and at Zoom metro stores.

The month-long promotion was held in collaboration with Abu Dhabi Commercial Bank (ADCB) and concluded on December 28. Customers who spent AED 20 or more on non-fuel products, including car washes and quick oil changes, had a chance to enter the daily draw and win preloaded ADCB accounts worth AED 10,000 each.
 

Canon Middle East And Dubai Internet City Announce Winners Of Celebrations Photography Competition

Canon Middle East and Dubai Internet City have announced the winners of its first joint nationwide photography competition, revealing the top four images that were judged to best capture the theme ’Celebrations’.

With more than 550 entries to choose from, an independent panel of judges selected Faran Niaz’s photograph titled ‘Dancers’ as the overall winner, while Donell Gumiran’s ‘Middle Eastern Show’ secured the second position. The third and the fourth positions were bagged by Rupesh Aravind and Mark Skelton.

The month long competition was targeted at budding photographers, vying for the chance to win a state of the art Canon DSLR camera – the EOS 60 D. The three runner up winners bagged DSLR cameras including the EOS 550D, EOS 500D and an EOS 1000D respectively.

“The quality of imagery submitted was very high and demonstrated the entrants’ photographic skills, with many of the entries managing to capture the spirit of a celebration in a split second shot. Canon’s competition has inspired the imagination and creativity of passionate photographers from across the country, and enabled them to capture the essence of ‘Celebrations’ using the power of image,” said Hendrik Verbrugghe, Marketing Director, Canon Middle East.

The panel of judges for the photography competition consisted of well known photo editors and photographers such as Don Cocksedge, Clint McLean, Maha Nasra, Jassim Al Awadhi, Billie Muller and Vineet Wadhwa.

Reem Shaban, Head of Marketing Dubai Internet City, said: “There is an abundance of talent in the country that requires a platform to showcase the range in the right manner. Competitions such as these encourage individuals to tap into their innate potential and display the competencies before a well-informed audience that includes top professionals. Dubai Internet City will continue supporting our business partners through events that brings the country’s talent to the fore in various sectors.”

Commenting on the winners images, Don Cocksedge, a member of the judging panel said, “Motion is always a big part of any celebration and the first and second place winners have captured this sense of activity beautifully. No celebration is complete without friends and family as shown by the third place winner”.

“While congratulating our winners, we would also like to recognise other talented photographers who submitted images to make this competition a success. As the brand that revolutionised consumer DSLR photography, we are thrilled to see how much photographic talent the country is producing,” concluded Verbrugghe.

To view images submitted by the participants visit http://photocompetition.dic.ae/
 

Hamdan Bin Mohammed Honours Winners Of 3rd DAST 2010

HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of the Executive Council, has honoured the winning Departments and organizations of the 3rd edition of the Dubai Award for Sustainable Transport (DAST) 2010; a key initiative launched by the Roads and Transport Authority (RTA) with the aim of leveraging the public and private sector entities to contribute to alleviating the traffic congestion and conserve the environment.

Upon his arrival to the Award ceremony held at the Dubai World Trade Center, HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum was received by H.E. Mattar Al Tayer, RTA Chairman of the Board and Executive Director, and a number of Directors of public and private entities.

HH and the attendance watched a movie about DAST focusing on the endeavours of the Dubai Emirate in conserving the environment and natural wealth as well as the implementation of the principles of sustained development which are capable of shaping the future and welfare of mankind. It also touched on the initiatives run by the RTA in operating hybrid eco-friendly vehicles, the improved quality of fuel used in public buses and the application of the global standards governing vehicle gas emissions in Dubai.

HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Patron of the Award, flanked by H.E. Mattar Al Tayer, honoured the winners of various categories of the DAST. The Dubai Electricity and Water Authority (DEWA) won the first position in the Mobility Management category in recognition of its role in fostering positive impacts of mass transportation. Its scheme has contributed to the improvement of the Dubai Carbon Print; which is higher than the global level as it clocked 9.9 hectare per person compared to the natural level of 2.1 hectare per person, as well as the prevailing rates in the USA (9.4) and Switzerland (5.5). It also contributed to the reduction of emissions generated by the mobility of customers seeking to avail DEWA services particularly for the sake of paying invoices, and played a role in realizing the sustainable development through cutting the fuel consumption of the transport means used by customers and DEWA fleet as well. Wellington University Dubai ranked second in recognition of its initiative entitled: “Why should you drive if you can ride the Dubai Metro?”. The University provided complementary buses to shuttle students between the Metro Station and the University in a bid to further the culture of mass transportation, minimize the number of private vehicles, sort out the parking problem faced by the University and cut air pollution levels. City Center finished third in the mass transit category for its initiative of providing buses to commute hotel residents to the Center.

HH Sheikh Hamdan also honoured the winners of Transport Safety Award category where Emirates Driving Institute clinched the first position in recognition of its scheme: The Role of Defensive Driving. The course included a blend of theoretical lectures, safety discussions, and vehicles maintenance workshops. BMW Group finished second for Road Safety campaign as it carried out multiple campaigns to educate drivers on road safety.

These campaigns have contributed to raising the awareness of motorists in using safety belts, baby seats in vehicles and maintaining the awareness through schools activities and others. Home Center Company finished third for its initiative Safe Driving Campaign; which focused on the safety of the delivery team and road users. The company continuously prepares training programs for drivers, regularly monitors RTA rules to circulate them to drivers, imposes penalties on drivers flouting traffic and driving rules, and monitors excessive speeds as well as the extended driving hours.

In Environment Conservation category, S. S. Lootah Company finished first for its scheme of Using the Bio Fuel to Power Heavy Trucks Fleet in a voluntary initiative considered among the best global practices where 5% of the bio fuel is used in powering the heavy vehicles after being blended with the normal fuel, and the scheme contributed to reducing the emission of carbon dioxide. The Group also launched several programs aimed at diffusing the environmental awareness such as the Green Vehicle where a part of the Group’s fleet switched to the use of compressed natural gas (CNG) besides using hybrid and electrical vehicles. The Drydocks World-Dubai finished second for its initiative relating to controlling the environmental impacts of transport and eliminating the solid waste and the drydocks-generated wastes. The third position went to FedEx International Co. for its initiative: The Green Cleaning of Vehicles; which involved replacing its fleet with European made environment-friendly vehicles.

HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum then honoured the winners of the Special Needs Mobility Category where the Dubai Centre for Special Needs scooped the first position in recognition of its initiative Special Needs Transportation; which contributed to enabling the physically-impaired persons to drive vehicles and carried out appropriate modifications on vehicles to customize them to suit the degree and nature of disability or movement difficulties they suffer in the interest and benefit of the disabled person. The Center also prepared a Technical Manual detailing the types of disability, changes introduced on vehicles and the use instructions amplified by images and illustrative shapes. The Dubai Corporation for Ambulance Services finished second for its Ambulance Services for Motherhood and Childhood vehicle service as the vehicle ensures the privacy of the pregnant woman in receiving the suitable treatment by female rescuers and drivers. The Award of the third position has been blocked this time.

 

Arab Digital Distribution Flies Down Eleven Pehla Contest Winners To Colombo To Watch Sri Lanka Vs New Zealand

As the countdown to the most coveted title in cricket begins with the first semi-final being played between Sri Lanka and New Zealand, Arab Digital Distribution, the leading provider of pay TV services across the region, flew down eleven lucky winners from across Gulf Cooperation Council countries to Colombo to watch the action live. The winners of Pehla’s highly successful cricket centric subscription drive ‘Watch World Cup Live’ get an all expense paid trip to Colombo and back. Two people from each country, including the UAE winner Mr. Mohammed Kashif landed in Colombo along with the Pehla team.

The winners-Mohammed Kashif (UAE), Sultan Hassan Kaldi & Sameera Aslam (KSA), Neelesh Dirani & Anish Dirani (Oman), Avita Fernandes & Avelino Fernanades (Bahrain), Mohammad Younus & Samira Waseem (Kuwait) and Haneef Moulakanifa & Milhan Sinnawapp (Qatar) are hugely excited about the fact that they are already in Colombo and just a couple of hours away from the real action. They are thrilled at the opportunity to see their cricketing heroes sweat it out ball by ball.

Pehla’s subscription drive ‘Watch World Cup Live’ was launched just before the kick-start of ICC Cricket World Cup offering great value add-ons to cricket buffs across Kuwait, Bahrain, Qatar, UAE, Oman, and the Kingdom of Saudi Arabia.

Mr. Mohammed Kashif, a resident of the UAE said: “I am a huge fan of the game and availed the Pehla subscription to watch live and exclusive telecast of the ICC World Cup matches on CricOne. I never thought that I could actually be present at the venue for any of the matches, leave alone the semi-finals. But all thanks to Pehla for offering me a great subscription package that is absolute valve for money and the opportunity to be a part of the crowd and actually see the action unfolding at the semi-finals. I am excited beyond words and am hoping for a close and thrilling contest.”

Pehla has been screening the ICC World Cup matches live and exclusively on CricOne, region’s only exclusive cricket channel that brings the best of action from all the major international cricketing events from across the world. The Sri Lanka Vs New Zealand match will be telecasted live on the CricOne of the Pehla bouquet from 1pm UAE time.

“ADD continues to reach out to millions of cricket lovers across the Middle East by striving to bring the best of action and commentary on the game. Our Cricket World Cup subscription drive packaged great value for money offering up-to four months of free viewing along with the best of cricket action. We are happy to take the winners of the lucky draw contest all the way to Colombo to watch the game live,” said a spokesperson from ADD.

 

DEWA KHDA Honour Winners Outstanding Saving Rates

Dubai Electricity and Water Authority in partnership with the Knowledge and Human Development Authority (KHDA) announced today that participation in the coveted ‘Conservation Award – For a Better Tomorrow, 2010-2011’ achieved outstanding energy-saving performance in all categories of the campaign aimed at educational institutions. The ceremony was attended by HE Saeed Al Tayer, Managing Director and CEO of DEWA, Dr. Abdulla Al Karam, Chairman of the Board of Directors and Director General, KHDA and accompanied by senior officials from the education field, DEWA and representatives from the winnings schools, students and parents.

Speaking at the awards HE Al Saeed Al Tayer, Managing Director and CEO of DEWA explained; “The DEWA conservation strategy is aligned with the vision and strategy of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai to sustain Dubai as a centre of business and finance and support the growth of sustainability. DEWA has succeeded to consolidate the environmental sustainability concept which reflects on the reduction in consumption of electricity and water in different sectors in Dubai which have supported DEWA in adopting and implementing more than 35 environmental initiatives in commitment to saving the natural resources and building a sustainable future for Planet Earth.”

HE Al Tayer continued: “All initiatives done by DEWA are effective tools to spread the conservation culture. Targeting the education sector is a tool to create a positive effect between students and everyone within the educational community by building a young generation that is aware of the importance of saving natural resources and the rational consumption to save Dubai’s future.” HE Al Tayer also added: “The success of the ‘Conservation Award – For a Better Tomorrow’ since 2005-2006 is proof of the success and productive partnership between DEWA and the KHDA. We all have to work together today to fight one of the greatest threats facing Planet Earth, climate change and to secure a safe environment for the future of the country. We are looking forward to instilling the conservation attitude through engaging all social sectors in initiatives and to see mature generations dealing with utilities and believing in the environment issue.”

Millions of gallons of water and kilowatts of electricity have been saved as a result of the extraordinary measures adopted by the children, students, teaching staff, faculty members and parents participating in the 2010-2011 awards. Combined efforts reached a record saving-rate of 10,774,239 kWh of electricity and 229,260,970 gallons (IG) of water, the equivalent to 6,465 tons of carbon dioxide emissions, 7,305 trees to offset or 295,185 CFL bulbs.

Dr Abdulla Al Karam, Chairman of the Board of Directors and Director General at KHDA, said: “In the world today we face a lot of challenges because of the shortage of resources. These challenges provide a very big role for educational institutions, to encourage awareness about the importance of how we use our resources. “This award, which is the result of co-operation between DEWA and KHDA, reflects the measurement of the use of electricity and water in schools. These measurements are the findings which have shown us who our winners are. This shows how this award uses a scientific approach as well as supporting accountability and transparency. “Building a culture within a student that the use of precious resources is an important factor in his or her life is the same as teaching any value. This is one of life’s big values; we are not talking about a small thing. Our children will be our ambassadors in the future and it is important that we nurture this value with care.”

Speaking on the Conservation Award, Amal Koshak, Senior Manager Demand & Tariff Management, and founder of the Conservation Award said: “Winning this award is not easy especially as regulations and standards are reviewed every year.” Amal Koshak spoke about the increase in the awareness level by everyone in the education sector towards the importance of conservation and environmental sustainability. Amal continued: “What we witness now from the achievements of an increasing number of educational institutions reflects the great influence on society. We have succeeded in communicating the awards in the minds of the Dubai community and convey its messages to the target categories of students, teachers and officials in the education sector”.

This year the Conservation Award – For a Better Tomorrow was further increased in scope by broadening the categories to include Special Needs Centres, Nurseries and Adult Centres. In total the Award attracted: 84 public schools, 111 private schools, 46 universities and faculties, 91 nurseries, 5 special needs centres and 6 adult centres in the 2010-2011 programme. The Conservation Award – For A Better Tomorrow is one of the most coveted conservation initiatives in the Emirate, receiving the Dubai Government Excellence Award 2009 in recognition for outstanding savings achieved and the increased number of participants.

Since commencing in 2005-2006 the ‘Conservation Award – For a Better Tomorrow’ has achieved a combined energy saving rate of 41,187,631 kWh of electricity and 526,423,047 gallons (IG) of water, the equivalent to 24,713 tons of carbon dioxide emissions, 27,925 trees to offset, 1,128,428 CFL bulbs and 957 filled-up Olympic swimming pools.

For information on how to enter the Conservation Award – For a Better Tomorrow 2011-1212 visit www.dewa.gov.ae